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Strategic orientations of born globals--Do they really matter?

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  • Jantunen, Ari
  • Nummela, Niina
  • Puumalainen, Kaisu
  • Saarenketo, Sami

Abstract

This paper contributes to the literature on born globals by introducing the concept of strategic orientations into this domain. Only few empirical studies have investigated them in this context. The study extends the existing knowledge on born globals and responds to complaints about lacking empirical research in this as yet infant field. The literature on strategic orientations and born globals was used as a basis for drawing up the hypotheses, which were tested with data from 299 Finnish companies representing several different industrial sectors. The findings indicate that strategic orientations are related to a firm's international performance. This relationship is moderated by its international growth strategy.

Suggested Citation

  • Jantunen, Ari & Nummela, Niina & Puumalainen, Kaisu & Saarenketo, Sami, 2008. "Strategic orientations of born globals--Do they really matter?," Journal of World Business, Elsevier, vol. 43(2), pages 158-170, March.
    • Handle: RePEc:eee:worbus:v:43:y:2008:i:2:p:158-170
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