A network approach, as it is developed by some Swedish researchers in industrial marketing and international business (see e.g. Hägg & Johanson (ed.), 1982 and Hammarkvist, Håkansson & Mattsson, 1982) is compared with the transaction cost approach associated with Oliver Williamson (e.g. Williamson, 1975, 1979, 1981). The reason we make such a comparison is that we often get questions from colleagues in the scientific community, suggesting that what we try to do is rather similar to what the transaction cost approach is doing.
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Paper provided by Uppsala University, Department of Business Studies in its series Working Papers with number
1987:7.
Length: 19 pages Date of creation: 1987 Date of revision: Handle: RePEc:hhb:uufewp:8707
Contact details of provider: Postal: Department of Business Studies, Uppsala University, Box 513, SE-751 20 Uppsala, Sweden Web page: http://www.fek.uu.se/
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