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Mind the map! The impact of transit maps on path choice in public transit

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  • Guo, Zhan

Abstract

This paper investigates the impact of schematic transit maps on passengers' travel decisions. It does two things: First, it proposes an analysis framework that defines four types of information delivered from a transit map: distortion, restoration, codification, and cognition. It then considers the potential impact of this information on three types of travel decisions: location, mode, and path choices.1 Second, it conducts an empirical analysis to explore the impact of the famous London tube map on passengers' path choice in the London Underground (LUL). Using data collected by LUL from 1998 to 2005, the paper develops a path choice model and compares the influence between the distorted tube map (map distance) and reality (travel time) on passengers' path choice behavior. Results show that the elasticity of the map distance is twice that of the travel time, which suggests that passengers often trust the tube map more than their own travel experience on deciding the "best" travel path. This is true even for the most experienced passengers using the system. The codification of transfer connections on the tube map, either as a simple dot or as an extended link, could affect passengers' transfer decisions. The implications to transit operation and planning, such as trip assignments, overcrowding mitigation, and the deployment of Advanced Transit Information System (ATIS), are also discussed.

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  • Guo, Zhan, 2011. "Mind the map! The impact of transit maps on path choice in public transit," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(7), pages 625-639, August.
  • Handle: RePEc:eee:transa:v:45:y:2011:i:7:p:625-639
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    8. Shaun Larcom & Ferdinand Rauch & Tim Willems, 2017. "The Benefits of Forced Experimentation: Striking Evidence from the London Underground Network," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 132(4), pages 2019-2055.
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    13. Mulley, Corinne & Clifton, Geoffrey Tilden & Balbontin, Camila & Ma, Liang, 2017. "Information for travelling: Awareness and usage of the various sources of information available to public transport users in NSW," Transportation Research Part A: Policy and Practice, Elsevier, vol. 101(C), pages 111-132.
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    20. Ikki Kim & Hyoung-Chul Kim & Dong-Jeong Seo & Jung In Kim, 2020. "Calibration of a transit route choice model using revealed population data of smartcard in a multimodal transit network," Transportation, Springer, vol. 47(5), pages 2179-2202, October.

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