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Evaluating the complementary relationship between local brand farm products and rural tourism: Evidence from Japan

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  • Ohe, Yasuo
  • Kurihara, Shinichi

Abstract

This paper examined the complementary relationship between the direct effects of local brand farm products, such as through increases in income and employment in the local community, and indirect effects, such as through the development of tourism, by examining data collected by a survey of agricultural cooperatives in Japan. Estimation of a determinant model of direct and indirect economic effects that assumed an endogenous relationship revealed that those cooperatives producing brand products that have a relatively long history of branding of products, systems for quality control, preservation of the local heritage, and a local partnership between agricultural and accommodation/restaurant sectors are much more likely to achieve the two primary economic goals of income and employment generation. It is concluded that a wider and longstanding perspective of local resource management is necessary to enhance the complementary relationship between economic gain of local brand farm products and tourism development.

Suggested Citation

  • Ohe, Yasuo & Kurihara, Shinichi, 2013. "Evaluating the complementary relationship between local brand farm products and rural tourism: Evidence from Japan," Tourism Management, Elsevier, vol. 35(C), pages 278-283.
  • Handle: RePEc:eee:touman:v:35:y:2013:i:c:p:278-283
    DOI: 10.1016/j.tourman.2012.07.003
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    Cited by:

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    2. Mian Yang & Wenjie Fan & Jian Qiu & Sining Zhang & Jinting Li, 2022. "The Evaluation of Rural Outdoor Dining Environment from Consumer Perspective," IJERPH, MDPI, vol. 19(21), pages 1-16, October.
    3. Marko Kukanja & Tanja Planinc, 2019. "Service Quality in Restaurants Operating in a Rural Area: The Case of Slovenian Istria," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 12(2), pages 147-159.
    4. Kumar Bhatta & Yasuo Ohe, 2020. "A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries," Tourism and Hospitality, MDPI, vol. 1(1), pages 1-18, October.
    5. Ngoasong, Michael Z. & Kimbu, Albert N., 2016. "Informal microfinance institutions and development-led tourism entrepreneurship," Tourism Management, Elsevier, vol. 52(C), pages 430-439.
    6. Angelo Belliggiano & Letizia Bindi & Corrado Ievoli, 2021. "Walking along the Sheeptrack…Rural Tourism, Ecomuseums, and Bio-Cultural Heritage," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    7. Ohe, Y., 2018. "Does Farmer s Identity Make a Difference in Efficiency in Dairy Farms Conducting Educational Tourism? Evaluation by Slacks-based Measure DEA Models," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277533, International Association of Agricultural Economists.
    8. Hyunjung Kim & Eun Jung Kim, 2021. "Tourism as a Key for Regional Revitalization?: A Quantitative Evaluation of Tourism Zone Development in Japan," Sustainability, MDPI, vol. 13(13), pages 1-24, July.
    9. Nur Utomo, Mohamad & Kaujan, Kaujan & Mubarak, Ahmad, 2023. "Innovation to Improve the Village Economy Through the Development of Local Wisdom-Based Agro-Tourism, in North Kalimantan, Indonesia," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 15(2), June.
    10. Ohe, Yasuo & Ikei, Harumi & Song, Chorong & Miyazaki, Yoshifumi, 2017. "Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach," Tourism Management, Elsevier, vol. 62(C), pages 322-334.
    11. Yuichiro Tani & Shizuka Hashimoto & Mototsugu Ochiai, 2016. "What makes rural, traditional, cultures more sustainable? Implications from conservation efforts in mountainous rural communities of Japan," Landscape Research, Taylor & Francis Journals, vol. 41(8), pages 892-905, November.
    12. Huiqi Song & Pengwei Chen & Yongxun Zhang & Youcheng Chen, 2021. "Study Progress of Important Agricultural Heritage Systems (IAHS): A Literature Analysis," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
    13. Keshav Lall Maharjan & Clarisse Mendoza Gonzalvo & Wilson Florendo Aala, 2021. "Leveraging Japanese Sado Island Farmers’ GIAHS Inclusivity by Understanding Their Perceived Involvement," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
    14. Angelo Belliggiano & Eugenio Cejudo Garcia & Marilena Labianca & Francisco Navarro Valverde & Stefano De Rubertis, 2020. "The “Eco-Effectiveness” of Agritourism Dynamics in Italy and Spain: A Tool for Evaluating Regional Sustainability," Sustainability, MDPI, vol. 12(17), pages 1-25, August.
    15. Yasuo Ohe, 2022. "Investigating farmer’s identity and efficiency of tourism-oriented farm diversification," Tourism Economics, , vol. 28(2), pages 535-558, March.
    16. Shuichiro Kajima & Yuta Uchiyama & Ryo Kohsaka, 2020. "Intellectual Property Strategies for Timber and Forest Products: The Case of Regional Collective Trademark Applications by Japanese Forestry Associations," Sustainability, MDPI, vol. 12(5), pages 1-16, March.

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