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Integration, intermediation and tourism higher education: Conceptual understanding in the curriculum

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  • Busby, Graham
  • Huang, Rong

Abstract

Undergraduates face many challenges in their future working environment, not least are the ramifications of technological development. Within the study of e-commerce, this paper reviews the concepts of integration, disintermediation and reintermediation in the outbound marketplace, providing an overview which undergraduates might themselves compile. Their learning from the relevant first-year module is then assessed, including background features such as prior academic study of tourism and possession of employment experience. What emerges is that not all students comprehend these terms and that examples are of paramount value in aiding learning. These are the industry’s future managers and, therefore, understanding key conceptual material is of critical importance.

Suggested Citation

  • Busby, Graham & Huang, Rong, 2012. "Integration, intermediation and tourism higher education: Conceptual understanding in the curriculum," Tourism Management, Elsevier, vol. 33(1), pages 108-115.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:1:p:108-115
    DOI: 10.1016/j.tourman.2011.02.009
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    1. Clerides, Sofronis & Nearchou, Paris & Pashardes, Panos, 2008. "Intermediaries as quality assessors: Tour operators in the travel industry," International Journal of Industrial Organization, Elsevier, vol. 26(1), pages 372-392, January.
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    3. Tiessen, James H. & Wright, Richard W. & Turner, Ian, 2001. "A model of e-commerce use by internationalizing SMEs," Journal of International Management, Elsevier, vol. 7(3), pages 211-233.
    4. G. V. Kass, 1980. "An Exploratory Technique for Investigating Large Quantities of Categorical Data," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 29(2), pages 119-127, June.
    5. Fidgeon, Paul R., 2010. "Tourism education and curriculum design: A time for consolidation and review?," Tourism Management, Elsevier, vol. 31(6), pages 699-723.
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    Cited by:

    1. Nair, Revi & George, Babu P., 2016. "E-learning adoption in hospitality education: An analysis with special focus on Singapore," MPRA Paper 77447, University Library of Munich, Germany, revised 21 Apr 2016.
    2. Legohérel, Patrick & Hsu, Cathy H.C. & Daucé, Bruno, 2015. "Variety-seeking: Using the CHAID segmentation approach in analyzing the international traveler market," Tourism Management, Elsevier, vol. 46(C), pages 359-366.
    3. Revi Nair & Babu P George, 2016. "E-Learning Adoption In Hospitality Education: An Analysis With Special Focus On Singapore," Tourism Research Institute, Journal of Tourism Research, vol. 15(1), pages 52-77, June.

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