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Diffusing wireless applications in a mobile world

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  • Grantham, Andrew
  • Tsekouras, George

Abstract

Technology diffusion is an important area of academic research. Diffusion studies are valuable in shedding light on success factors, and provide learning points for businesses seeking to launch products or services into an uncertain market. This paper reviews the recent diffusion literature and highlights the limitations associated with retrospective population models of diffusion that tend to emphasize success and innovation whilst ignoring diffusion failure or ‘re-invention’. The paper argues that the focus on single artifacts or products rather than a bundle of technologies or services is unhelpful, particularly where complex products and services are concerned. Key variables are drawn from the literature to assess the diffusion of new technologies and services, and three cases are presented which illustrate the effectiveness of these variables in wireless technology applications: in agriculture, mobile payments, and telecare.

Suggested Citation

  • Grantham, Andrew & Tsekouras, George, 2005. "Diffusing wireless applications in a mobile world," Technology in Society, Elsevier, vol. 27(1), pages 85-104.
    • Handle: RePEc:eee:teinso:v:27:y:2005:i:1:p:85-104
    DOI: 10.1016/j.techsoc.2004.10.003
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    References listed on IDEAS

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    Cited by:

    1. Tugrul Daim & Nuri Basoglu & Banu Kargin & Kenny Phan, 2014. "Service Innovation Adoption: the Case of Value-Added Mobile Services," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(4), pages 784-802, December.
    2. Ahmed, Hersi & Daim, Tugrul & Basoglu, Nuri, 2007. "Information technology diffusion in higher education," Technology in Society, Elsevier, vol. 29(4), pages 469-482.

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