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Technology adoption and entrepreneurial orientation for rural women: Evidence from India

Author

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  • Chatterjee, Susmita
  • Dutta Gupta, Sangita
  • Upadhyay, Parijat

Abstract

Information and communication technology (ICTs) have been proven to be an enabler for women empowerment, particularly for marginalized women. Policies have been formulated to link ICT with gender issues. The success of such policy initiatives largely depends on adoption intention because only ‘transplanting’ will not work. This evidence-based article with primary data established the covariance structure between the dimensions of access, ICT adoption intention and entrepreneurial orientation. This study highlights that different types of access like mental, material, skill and usage contribute significantly towards the adoption of ICT among rural women. Adoption of the ICT leads to innovation. Adoption intention is a booster for entrepreneurial orientation which aids micro-entrepreneurship. The findings of this study are significant because it connects technology adoption with the entrepreneurial intention of women micro-entrepreneurs.

Suggested Citation

  • Chatterjee, Susmita & Dutta Gupta, Sangita & Upadhyay, Parijat, 2020. "Technology adoption and entrepreneurial orientation for rural women: Evidence from India," Technological Forecasting and Social Change, Elsevier, vol. 160(C).
    • Handle: RePEc:eee:tefoso:v:160:y:2020:i:c:s0040162520310623
    DOI: 10.1016/j.techfore.2020.120236
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    2. Ndubuisi, Gideon & Otioma, Chuks & Tetteh, Godsway Korku, 2021. "Digital infrastructure and employment in services: Evidence from Sub-Saharan African countries," Telecommunications Policy, Elsevier, vol. 45(8).
    3. Nguyen, Canh Phuc & Nguyen, Bach & Duy Tung, Bui & Dinh Su, Thanh, 2021. "Economic complexity and entrepreneurship density: A non-linear effect study," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    4. Bruno Emmanuel Ongo Nkoa & Jacques Simon Song & Marie Laure Onguene Belomo, 2022. "Does ICT diffusion contribute to women's political empowerment in Africa?," African Development Review, African Development Bank, vol. 34(3), pages 339-355, September.
    5. Salma S. Abed, 2021. "Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability," Sustainability, MDPI, vol. 13(21), pages 1-15, October.
    6. Welsh, Dianne H.B. & Kaciak, Eugene & Fadairo, Muriel & Doshi, Vijayta & Lanchimba, Cintya, 2023. "How to erase gender differences in entrepreneurial success? Look at the ecosystem," Journal of Business Research, Elsevier, vol. 154(C).
    7. de Souza, Michele & Pereira, Giancarlo Medeiros & Lopes de Sousa Jabbour, Ana Beatriz & Chiappetta Jabbour, Charbel Jose & Trento, Luiz Reni & Borchardt, Miriam & Zvirtes, Leandro, 2021. "A digitally enabled circular economy for mitigating food waste: Understanding innovative marketing strategies in the context of an emerging economy," Technological Forecasting and Social Change, Elsevier, vol. 173(C).

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    More about this item

    Keywords

    ICT; Access; Adoption; Women; Entrepreneurship; India;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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