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Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India

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  • Liébana-Cabanillas, Francisco
  • Japutra, Arnold
  • Molinillo, Sebastián
  • Singh, Nidhi
  • Sinha, Neena

Abstract

The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.

Suggested Citation

  • Liébana-Cabanillas, Francisco & Japutra, Arnold & Molinillo, Sebastián & Singh, Nidhi & Sinha, Neena, 2020. "Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India," Telecommunications Policy, Elsevier, vol. 44(9).
    • Handle: RePEc:eee:telpol:v:44:y:2020:i:9:s0308596120301014
    DOI: 10.1016/j.telpol.2020.102009
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    References listed on IDEAS

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    3. Chia-chi Sun & Shih-chi Chang, 2021. "An Examination of the Catalyst for Tapping into Mobile Financial Services in the Post-COVID-19 World," Mathematics, MDPI, vol. 9(16), pages 1-19, August.
    4. Zhang, Qi & Ariffin, Shaizatulaqma Kamalul & Richardson, Christopher & Wang, Yuling, 2023. "Influencing factors of customer loyalty in mobile payment: A consumption value perspective and the role of alternative attractiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    5. Higueras-Castillo, Elena & Liébana-Cabanillas, Francisco J. & Villarejo-Ramos, Ángel F., 2023. "Intention to use e-commerce vs physical shopping. Difference between consumers in the post-COVID era," Journal of Business Research, Elsevier, vol. 157(C).
    6. Zhong, Junying & Chen, Tiao, 2023. "Antecedents of mobile payment loyalty: An extended perspective of perceived value and information system success model," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).

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