IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v21y2019i3d10.1007_s10796-019-09902-4.html
   My bibliography  Save this article

Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal

Author

Listed:
  • Mizan Rahman

    (University of Lincoln)

  • Sunny Bose

    (IBS, ICFAI Foundation for Higher Education)

  • Mujahid Mohiuddin Babu

    (Coventry University)

  • Bidit Lal Dey

    (Brunel University London)

  • Sanjit Kumar Roy

    (The University of Western Australia (M263))

  • Ben Binsardi

    (Glyndwr University)

Abstract

The process by which technological innovation is adopted and diffused within an industry persists as a key research interest in the existing literature. Furthermore, the innovation and diffusion of ICT (information and communications technology) in general and smartphones in particular are viewed as a useful resource to support and foster socio-economic wellbeing in developing countries. As such, sustainable design and development of smartphone industry in developing world and their contribution to socio-economic wellbeing has drawn significant research attention. In the current study, we explore and analyse various factors and their inter-relationships that initiate, support and disseminate technological innovation within the smartphone industry in Bangladesh and Indian province of West Bengal who share linguistic, historical and cultural ties. Drawing on the concept of co-creation of value we develop a dialectical perspective toward multi-stakeholder involvement in smartphone industry’s creation of value. Through in-depth interviews with senior government and private sector employees, industry experts, researchers, and small and medium enterprise owners, we conclude that the development of ancillary industries, contextually appropriate apps and innovation by small enterprises and inter-industry collaborations contribute to current and future innovation and sustainable development of smartphone industry.

Suggested Citation

  • Mizan Rahman & Sunny Bose & Mujahid Mohiuddin Babu & Bidit Lal Dey & Sanjit Kumar Roy & Ben Binsardi, 2019. "Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal," Information Systems Frontiers, Springer, vol. 21(3), pages 527-545, June.
    • Handle: RePEc:spr:infosf:v:21:y:2019:i:3:d:10.1007_s10796-019-09902-4
    DOI: 10.1007/s10796-019-09902-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-019-09902-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-019-09902-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Paul Nightingale, 2015. "Schumpeter’s theological roots? Harnack and the origins of creative destruction," Journal of Evolutionary Economics, Springer, vol. 25(1), pages 69-75, January.
    2. Avinash Malshe & Scott B. Friend, 2018. "Initiating value co-creation: Dealing with non-receptive customers," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 895-920, September.
    3. Galindo, Miguel-Ángel & Méndez, María Teresa, 2014. "Entrepreneurship, economic growth, and innovation: Are feedback effects at work?," Journal of Business Research, Elsevier, vol. 67(5), pages 825-829.
    4. Susanna Khavul & Garry D. Bruton, 2013. "Harnessing Innovation for Change: Sustainability and Poverty in Developing Countries," Journal of Management Studies, Wiley Blackwell, vol. 50(2), pages 285-306, March.
    5. Slavo Radosevic & Esin Yoruk, 2014. "Are there global shifts in the world science base? Analysing the catching up and falling behind of world regions," Scientometrics, Springer;Akadémiai Kiadó, vol. 101(3), pages 1897-1924, December.
    6. Marielle Audrey Payaud, 2014. "Marketing Strategies at the Bottom of the Pyramid: Examples From Nestlé, Danone, and Procter & Gamble," Post-Print halshs-00932812, HAL.
    7. Sugathan, Praveen & Ranjan, Kumar Rakesh & Mulky, Avinash G., 2017. "Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 64-81.
    8. Ramani, Shyama V. & SadreGhazi, Shuan & Duysters, Geert, 2012. "On the diffusion of toilets as bottom of the pyramid innovation: Lessons from sanitation entrepreneurs," Technological Forecasting and Social Change, Elsevier, vol. 79(4), pages 676-687.
    9. James B. Pick & Kamala Gollakota & Manju Singh, 2014. "Technology for Development: Understanding Influences on use of Rural Telecenters in India," Information Technology for Development, Taylor & Francis Journals, vol. 20(4), pages 296-323, October.
    10. Yuan-Shuh Lii & Monle Lee, 2012. "Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm," Journal of Business Ethics, Springer, vol. 105(1), pages 69-81, January.
    11. Ramaswamy, Venkat & Ozcan, Kerimcan, 2016. "Brand value co-creation in a digitalized world: An integrative framework and research implications," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 93-106.
    12. Angulo-Guerrero, María J. & Pérez-Moreno, Salvador & Abad-Guerrero, Isabel M., 2017. "How economic freedom affects opportunity and necessity entrepreneurship in the OECD countries," Journal of Business Research, Elsevier, vol. 73(C), pages 30-37.
    13. Abhijit V. Banerjee & Esther Duflo, 2007. "The Economic Lives of the Poor," Journal of Economic Perspectives, American Economic Association, vol. 21(1), pages 141-168, Winter.
    14. L. Plé & R. Chumpitaz, 2010. "Not always co-creation: introducing interactional co-destruction of value in service-dominant logic," Post-Print halshs-00588239, HAL.
    15. Storbacka, Kaj & Brodie, Roderick J. & Böhmann, Tilo & Maglio, Paul P. & Nenonen, Suvi, 2016. "Actor engagement as a microfoundation for value co-creation," Journal of Business Research, Elsevier, vol. 69(8), pages 3008-3017.
    16. Wanda J. Orlikowski & C. Suzanne Iacono, 2001. "Research Commentary: Desperately Seeking the “IT” in IT Research—A Call to Theorizing the IT Artifact," Information Systems Research, INFORMS, vol. 12(2), pages 121-134, June.
    17. Kelly Tian & Russell W. Belk, 2005. "Extended Self and Possessions in the Workplace," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 297-310, September.
    18. Jenny C. Aker & Isaac M. Mbiti, 2010. "Mobile Phones and Economic Development in Africa," Journal of Economic Perspectives, American Economic Association, vol. 24(3), pages 207-232, Summer.
    19. Viswanathan, Madhu & Sridharan, Srinivas & Ritchie, Robin, 2010. "Understanding consumption and entrepreneurship in subsistence marketplaces," Journal of Business Research, Elsevier, vol. 63(6), pages 570-581, June.
    20. Aneel Karnani, 2011. "Social Entrepreneurship: Beyond the Hype," Innovations: Technology, Governance, Globalization, MIT Press, vol. 6(2), pages 99-116, April.
    21. Ryan Decker & John Haltiwanger & Ron Jarmin & Javier Miranda, 2014. "The Role of Entrepreneurship in US Job Creation and Economic Dynamism," Journal of Economic Perspectives, American Economic Association, vol. 28(3), pages 3-24, Summer.
    22. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    23. Kumar Rakesh Ranjan & Stuart Read, 2016. "Value co-creation: concept and measurement," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 290-315, May.
    24. Steven W. Bradley & Jeffery S. McMullen & Kendall Artz & Edward M. Simiyu, 2012. "Capital Is Not Enough: Innovation in Developing Economies," Journal of Management Studies, Wiley Blackwell, vol. 49(4), pages 684-717, June.
    25. Kim, Kibum & Baek, Chulwoo & Lee, Jeong-Dong, 2018. "Creative destruction of the sharing economy in action: The case of Uber," Transportation Research Part A: Policy and Practice, Elsevier, vol. 110(C), pages 118-127.
    26. Matthew Alexander & Elina Jaakkola & Linda Hollebeek, 2018. "Zooming out: actor engagement beyond the dyadic," Post-Print hal-02008939, HAL.
    27. Gerard George & Anita M. McGahan & Jaideep Prabhu, 2012. "Innovation for Inclusive Growth: Towards a Theoretical Framework and a Research Agenda," Journal of Management Studies, Wiley Blackwell, vol. 49(4), pages 661-683, June.
    28. Kawaljeet Kaur Kapoor & Yogesh K. Dwivedi & Michael D. Williams, 2015. "Examining the role of three sets of innovation attributes for determining adoption of the interbank mobile payment service," Information Systems Frontiers, Springer, vol. 17(5), pages 1039-1056, October.
    29. Simon C. Parker, 2012. "Theories Of Entrepreneurship, Innovation And The Business Cycle," Journal of Economic Surveys, Wiley Blackwell, vol. 26(3), pages 377-394, July.
    30. Su, Hsin-Ning & Moaniba, Igam M., 2017. "Investigating the dynamics of interdisciplinary evolution in technology developments," Technological Forecasting and Social Change, Elsevier, vol. 122(C), pages 12-23.
    31. Dey, Bidit Lal & Pandit, Ameet & Saren, Mike & Bhowmick, Sanjay & Woodruffe-Burton, Helen, 2016. "Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 40-48.
    32. Yi Zhou & Canfei He & Shengjun Zhu, 2017. "Does Creative Destruction Work for Chinese Regions?," Growth and Change, Wiley Blackwell, vol. 48(3), pages 274-296, September.
    33. Bayes, Abdul, 2001. "Infrastructure and rural development: insights from a Grameen Bank village phone initiative in Bangladesh," Agricultural Economics, Blackwell, vol. 25(2-3), pages 261-272, September.
    34. Arthur M. Diamond, Jr., 2006. "Schumpeter's Creative Destruction: A Review of the Evidence," Journal of Private Enterprise, The Association of Private Enterprise Education, vol. 22(Fall 2006), pages 120-146.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Soni, Gunjan & Mangla, Sachin Kumar & Singh, Pallavi & Dey, Bidit L. & Dora, Manoj, 2021. "Technological interventions in social business: Mapping current research and establishing future research agenda," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    2. Schulz, Thomas & Zimmermann, Sina & Böhm, Markus & Gewald, Heiko & Krcmar, Helmut, 2021. "Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    3. Singh, Pallavi & Brown, David M. & Chelekis, Jessica & Apostolidis, Chrysostomos & Dey, Bidit L., 2022. "Sustainability in the beer and pub industry during the COVID-19 period: An emerging new normal," Journal of Business Research, Elsevier, vol. 141(C), pages 656-672.
    4. Sheshadri Chatterjee & Nripendra P. Rana & Yogesh K. Dwivedi, 2022. "Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective," Information Systems Frontiers, Springer, vol. 24(3), pages 945-964, June.
    5. Arpan Kumar Kar & Vigneswara Ilavarasan & M. P. Gupta & Marijn Janssen & Ravi Kothari, 2019. "Moving beyond Smart Cities: Digital Nations for Social Innovation & Sustainability," Information Systems Frontiers, Springer, vol. 21(3), pages 495-501, June.
    6. Thomas Schulz & Heiko Gewald & Markus Böhm & Helmut Krcmar, 2023. "Smart Mobility: Contradictions in Value Co-Creation," Information Systems Frontiers, Springer, vol. 25(3), pages 1125-1145, June.
    7. Agnieszka Izabela Baruk, 2021. "The Preferences of Active Final Purchasers Regarding the Environment of Cooperation with Offerors and Benefits Achieved Thanks to Such Cooperation," Energies, MDPI, vol. 14(15), pages 1-17, July.
    8. Jun Zhang & Shuyang Li & Yichuan Wang, 2023. "Shaping a Smart Transportation System for Sustainable Value Co-Creation," Information Systems Frontiers, Springer, vol. 25(1), pages 365-380, February.
    9. Rishikesan Parthiban & Israr Qureshi & Somprakash Bandyopadhyay & Babita Bhatt & Saravana Jaikumar, 2020. "Leveraging ICT to Overcome Complementary Institutional Voids: Insights from Institutional Work by a Social Enterprise to Help Marginalized," Information Systems Frontiers, Springer, vol. 22(3), pages 633-653, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Singh, Pallavi & Brown, David M. & Chelekis, Jessica & Apostolidis, Chrysostomos & Dey, Bidit L., 2022. "Sustainability in the beer and pub industry during the COVID-19 period: An emerging new normal," Journal of Business Research, Elsevier, vol. 141(C), pages 656-672.
    2. Dey, Bidit L. & Babu, Mujahid Mohiuddin & Rahman, Mizan & Dora, Manoj & Mishra, Nishikant, 2019. "Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 413-425.
    3. Linda D. Hollebeek & Moira K. Clark & Wafa Hammedi & René Arvola, 2021. "Cocreated brand value: theoretical model and propositions," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 413-428, July.
    4. Sahi, Gurjeet Kaur & Devi, Rita & Gupta, Mahesh C. & Cheng, T.C.E., 2022. "Assessing co-creation based competitive advantage through consumers’ need for differentiation," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    5. D’Arco, Mario & Lo Presti, Letizia & Marino, Vittoria & Maggiore, Giulio, 2021. "Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park," Land Use Policy, Elsevier, vol. 101(C).
    6. Christian Omobhude & Shih-Hsin Chen, 2019. "Social Innovation for Sustainability: The Case of Oil Producing Communities in the Niger Delta region," Sustainability, MDPI, vol. 11(23), pages 1-26, November.
    7. Sanjit K. Roy & Gaganpreet Singh & Corey Hatton & Bidit Dey & Nisreen Ameen & Satish Kumar, 2023. "Customers’ motives to co-create in smart services interactions," Electronic Commerce Research, Springer, vol. 23(3), pages 1367-1400, September.
    8. Howell, Rachel & van Beers, Cees & Doorn, Neelke, 2018. "Value capture and value creation: The role of information technology in business models for frugal innovations in Africa," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 227-239.
    9. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
    10. Anthony Okoeguale, 2023. "Brand Value Co-creation Revisited: A Critical Review of Studies," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, March.
    11. Hasan, Rajibul & Lowe, Ben & Petrovici, Dan, 2020. "Consumer adoption of pro-poor service innovations in subsistence marketplaces," Journal of Business Research, Elsevier, vol. 121(C), pages 461-475.
    12. Bhuiyan, Muhammad Faress & Ivlevs, Artjoms, 2019. "Micro-entrepreneurship and subjective well-being: Evidence from rural Bangladesh," Journal of Business Venturing, Elsevier, vol. 34(4), pages 625-645.
    13. Mendi, Pedro & Mudida, Robert, 2018. "The effect on innovation of beginning informal: Empirical evidence from Kenya," Technological Forecasting and Social Change, Elsevier, vol. 131(C), pages 326-335.
    14. Christian Narh Opata & Wen Xiao & Angela Abena Nusenu & Stephen Tetteh & Tettey-Wayo John Narh, 2020. "Customer Value Co-Creation in the Automobile Industry: Antecedents, Satisfaction, and Moderation," SAGE Open, , vol. 10(3), pages 21582440209, August.
    15. Ratten, Vanessa & da Silva Braga, Vitor Lélio & da Encarnação Marques, Carla Susana, 2021. "Sport entrepreneurship and value co-creation in times of crisis: The covid-19 pandemic," Journal of Business Research, Elsevier, vol. 133(C), pages 265-274.
    16. Gras, David & Nason, Robert S., 2015. "Bric by bric: The role of the family household in sustaining a venture in impoverished Indian slums," Journal of Business Venturing, Elsevier, vol. 30(4), pages 546-563.
    17. Suvi Nenonen & Kaj Storbacka & Charlotta Windahl, 2019. "Capabilities for market-shaping: triggering and facilitating increased value creation," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 617-639, July.
    18. Haoyu Liu & Kim Hua Tan & Ajay Kumar & Sanjay Kumar Singh & Leanne Chung, 2022. "Value Co-creation in Sports Live Streaming Platforms : A Microfoundations Perspective," Post-Print hal-04325652, HAL.
    19. Kumar, Avinash & Kumra, Rajeev & Singh, Ramendra, 2022. "Base of the pyramid producers’ constraints: An integrated review and research agenda," Journal of Business Research, Elsevier, vol. 140(C), pages 115-129.
    20. Chatterjee, Sheshadri & Mariani, Marcello & Fosso Wamba, Samuel, 2023. "Prosumers’ intention to co-create business value and the moderating role of digital media usage," Journal of Business Research, Elsevier, vol. 163(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:21:y:2019:i:3:d:10.1007_s10796-019-09902-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.