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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

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  • Yuan-Shuh Lii
  • Monle Lee

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  • Yuan-Shuh Lii & Monle Lee, 2012. "Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm," Journal of Business Ethics, Springer, vol. 105(1), pages 69-81, January.
    • Handle: RePEc:kap:jbuset:v:105:y:2012:i:1:p:69-81
    DOI: 10.1007/s10551-011-0948-0
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    References listed on IDEAS

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    1. Julie Pirsch & Shruti Gupta & Stacy Grau, 2007. "A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study," Journal of Business Ethics, Springer, vol. 70(2), pages 125-140, January.
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    5. Longinos Marin & Salvador Ruiz & Alicia Rubio, 2009. "The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior," Journal of Business Ethics, Springer, vol. 84(1), pages 65-78, January.
    6. Klein, Benjamin & Leffler, Keith B, 1981. "The Role of Market Forces in Assuring Contractual Performance," Journal of Political Economy, University of Chicago Press, vol. 89(4), pages 615-641, August.
    7. Belk, Russell W, 1975. "Situational Variables and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 157-164, December.
    8. Jennifer Edson Escalas & James R. Bettman, 2005. "Self-Construal, Reference Groups, and Brand Meaning," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(3), pages 378-389, December.
    9. Cornwell, T. Bettina & Coote, Leonard V., 2005. "Corporate sponsorship of a cause: the role of identification in purchase intent," Journal of Business Research, Elsevier, vol. 58(3), pages 268-276, March.
    10. Richard P. Bagozzi, 1983. "A Holistic Methodology for Modeling Consumer Response to Innovation," Operations Research, INFORMS, vol. 31(1), pages 128-176, February.
    11. Bala Ramasamy & Matthew Yeung & Alan Au, 2010. "Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values," Journal of Business Ethics, Springer, vol. 91(1), pages 61-72, February.
    12. Collins, Marylyn, 1994. "Global corporate philanthropy and relationship marketing," European Management Journal, Elsevier, vol. 12(2), pages 226-233, June.
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