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“Misalignments between users and designers as source of inspiration: A novel hybrid method for physical new product development”

Author

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  • Granato, Giulia
  • Fischer, Arnout R.H.
  • van Trijp, Hans C.M.

Abstract

This paper replies to the call for more agile-stage-gate hybrid methods in the context of physical innovations. By showing how some of the characteristics of conventional linear stage-gate methods and of the agile approaches can be integrated, we propose and test a new form of hybrid method for the physical new product development process (NPD).

Suggested Citation

  • Granato, Giulia & Fischer, Arnout R.H. & van Trijp, Hans C.M., 2022. "“Misalignments between users and designers as source of inspiration: A novel hybrid method for physical new product development”," Technovation, Elsevier, vol. 111(C).
    • Handle: RePEc:eee:techno:v:111:y:2022:i:c:s0166497221001723
    DOI: 10.1016/j.technovation.2021.102391
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    References listed on IDEAS

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