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Design thinking for innovation: Considering distinctions, fit, and use in firms

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  • Nakata, Cheryl

Abstract

As firms struggle with high failure rates when developing new products and services, they seek new approaches to innovation. One method garnering attention is design thinking (DT), a design-based method of problem solving. Businesses as varied as Airbnb and PepsiCo are embracing DT in growing numbers, but some may be joining the bandwagon without understanding its distinctions compared to the main alternative, the Stage-Gate (SG) methodology. SG, a project-review process, is used in many firms today to create innovations. To guide managerial consideration of DT, this article provides an explanation of DT as compared with SG, a framework to assess DT’s fit with the firm, and ways DT may be effectively used.

Suggested Citation

  • Nakata, Cheryl, 2020. "Design thinking for innovation: Considering distinctions, fit, and use in firms," Business Horizons, Elsevier, vol. 63(6), pages 763-772.
    • Handle: RePEc:eee:bushor:v:63:y:2020:i:6:p:763-772
    DOI: 10.1016/j.bushor.2020.07.008
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    Cited by:

    1. Granato, Giulia & Fischer, Arnout R.H. & van Trijp, Hans C.M., 2022. "“Misalignments between users and designers as source of inspiration: A novel hybrid method for physical new product development”," Technovation, Elsevier, vol. 111(C).
    2. Mortati, Marzia & Magistretti, Stefano & Cautela, Cabirio & Dell’Era, Claudio, 2023. "Data in design: How big data and thick data inform design thinking projects," Technovation, Elsevier, vol. 122(C).
    3. Samadhiya, Ashutosh & Agrawal, Rajat, 2022. "Developing a handloom through d.schools design thinking approach," Technology in Society, Elsevier, vol. 71(C).

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