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“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles

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  • Meyer-Waarden, Lars
  • Cloarec, Julien

Abstract

Artificial intelligence (AI)-powered autonomous vehicles (AVs) are one of the most highly anticipated technological advancements of our time, with potentially wide-ranging social implications in terms of driver/passenger safety, equity and environmental aspects. However, most consumers feel reluctant towards the adoption of AI-powered AVs. To analyse user acceptance of AI-powered AVs, we need to understand the related psychological, social and cognitive factors. To do so, we established a conceptual model based on the technology acceptance literature and considered how performance and effort expectancy, social recognition, hedonism technology security and privacy concerns influence both technology trust and user well-being as mediators that subsequently influence the behavioural intention of the use of AI-powered AVs. We used user innovativeness as a moderator, and we performed a survey in France. Our results from the structural equation modelling largely support the positive relationship between the behavioural intention to use AI-powered AVs and performance-/effort expectancy, social recognition, well-being, hedonism and technology trust, as well as security. On the other hand, privacy concerns negatively influence technology trust.

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  • Meyer-Waarden, Lars & Cloarec, Julien, 2022. "“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles," Technovation, Elsevier, vol. 109(C).
    • Handle: RePEc:eee:techno:v:109:y:2022:i:c:s0166497221001292
    DOI: 10.1016/j.technovation.2021.102348
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