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What influences patients' continuance intention to use AI-powered service robots at hospitals? The role of individual characteristics

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  • Liu, Xiaohui
  • He, Xiaoyu
  • Wang, Mengmeng
  • Shen, Huizhang

Abstract

AI-powered service robots have gradually developed into popular self-service agents in the health care industry. Though prior research has investigated what affects individuals' adoption of AI-powered service robots in the service industry, few have considered patients' continuance intention for AI-powered service robots at hospitals from the perspective of patients' characteristics. Drawing on the Technology Adoption Model and individual characteristics (i.e., trust in technology and independent personality), we develop a framework testing the factors influencing patients' continuance intention (CI) for AI-powered service robots at hospitals with Intelligent Guide Robots as an example. The model is validated using PLS-SEM analysis and data from 543 patients of a 3-A hospital in Eastern China. The study finds that patients' trust in AI techniques and independent personality positively influence their perception of usefulness (PU), ease-of-use (PEOU), and enjoyment (PE), respectively. Moreover, PU, PEOU, and PE are significant predictors of CI toward AI-powered service robots. PEOU and PE partially mediate the relationship between trust/independent personality and CI. The findings imply that organizations in the healthcare could try their best to increase users' trustworthiness toward AI techniques. In addition, developers could continuously upgrade AI-powered service robots to improve patients’ PE and PEOU.

Suggested Citation

  • Liu, Xiaohui & He, Xiaoyu & Wang, Mengmeng & Shen, Huizhang, 2022. "What influences patients' continuance intention to use AI-powered service robots at hospitals? The role of individual characteristics," Technology in Society, Elsevier, vol. 70(C).
    • Handle: RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22001373
    DOI: 10.1016/j.techsoc.2022.101996
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    2. Cheng-Feng Cheng & Chien-Che Huang & Ming-Chang Lin & Ta-Cheng Chen, 2023. "Exploring Effectiveness of Relationship Marketing on Artificial Intelligence Adopting Intention," SAGE Open, , vol. 13(4), pages 21582440231, December.

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