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A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology

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  • Ritu Agarwal

    (Information and Management Sciences Department, The Florida State University, Tallahassee, Florida 32306-1110)

  • Jayesh Prasad

    (University of Dayton, Department of MIS and Decision Sciences, Dayton, Ohio 45469-2130)

Abstract

The acceptance of new information technologies by their intended users persists as an important issue for researchers and practitioners of information systems. Several models have been developed in the literature to facilitate understanding of the process by which new information technologies are adopted. This paper proposes a new construct that further illuminates the relationships explicit in the technology acceptance models and describes an operational measure for this construct that possesses desirable psychometric properties. The construct, personal innovativeness in the domain of information technology, is hypothesized to exhibit moderating effects on the antecedents as well as the consequences of individual perceptions about a new information technology. The construct was developed and validated in the context of the innovation represented by the World-Wide Web. Implications for theory and practice are discussed.

Suggested Citation

  • Ritu Agarwal & Jayesh Prasad, 1998. "A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology," Information Systems Research, INFORMS, vol. 9(2), pages 204-215, June.
    • Handle: RePEc:inm:orisre:v:9:y:1998:i:2:p:204-215
    DOI: 10.1287/isre.9.2.204
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    References listed on IDEAS

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    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    2. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    3. James C. Brancheau & James C. Wetherbe, 1990. "The Adoption of Spreadsheet Software: Testing Innovation Diffusion Theory in the Context of End-User Computing," Information Systems Research, INFORMS, vol. 1(2), pages 115-143, June.
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