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Consumer preferences for household water treatment products in Andhra Pradesh, India

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  • Poulos, Christine
  • Yang, Jui-Chen
  • Patil, Sumeet R.
  • Pattanayak, Subhrendu
  • Wood, Siri
  • Goodyear, Lorelei
  • Gonzalez, Juan Marcos

Abstract

Over 5 billion people worldwide are exposed to unsafe water. Given the obstacles to ensuring sustainable improvements in water supply infrastructure and the unhygienic handling of water after collection, household water treatment and storage (HWTS) products have been viewed as important mechanisms for increasing access to safe water. Although studies have shown that HWTS technologies can reduce the likelihood of diarrheal illness by about 30%, levels of adoption and continued use remain low. An understanding of household preferences for HWTS products can be used to create demand through effective product positioning and social marketing, and ultimately improve and ensure commercial sustainability and scalability of these products. However, there has been little systematic research on consumer preferences for HWTS products.

Suggested Citation

  • Poulos, Christine & Yang, Jui-Chen & Patil, Sumeet R. & Pattanayak, Subhrendu & Wood, Siri & Goodyear, Lorelei & Gonzalez, Juan Marcos, 2012. "Consumer preferences for household water treatment products in Andhra Pradesh, India," Social Science & Medicine, Elsevier, vol. 75(4), pages 738-746.
    • Handle: RePEc:eee:socmed:v:75:y:2012:i:4:p:738-746
    DOI: 10.1016/j.socscimed.2012.02.059
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    5. Michael Clark & Domino Determann & Stavros Petrou & Domenico Moro & Esther Bekker-Grob, 2014. "Discrete Choice Experiments in Health Economics: A Review of the Literature," PharmacoEconomics, Springer, vol. 32(9), pages 883-902, September.
    6. Mohammad Rashid & Debapratim Pandit, 2019. "Analysis of service quality of household toilets expected by households practicing open defecation: a study in rural settlements of Bihar, India," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 21(5), pages 2487-2506, October.
    7. Mohammad Rashid & Debapratim Pandit, 2017. "Determination of appropriate service quality attributes for household toilets in rural settlements of India based on user perception," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 19(4), pages 1381-1406, August.
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