The use of the recycling promotion technique which consists of commitment through a blockleader incentive has demonstrated that those individuals who are reluctant to increase their collaboration in response to the technique do not differ substantially from those who respond positively to the promotion, in terms of the processing information style. This similarity is clear, not only from the longitudinal perspective, which considers the evolution of these cognitive and evaluative variables from before the promotion application, but also from a transversal perspective, in other words, how the relationships between these variables are structured in both types of response model. However, the implications for management are based on the differences in the details of the two response patterns and a line of research based on the phenomenon of reluctance is justifiably proposed.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 38 (2009) Issue (Month): 4 (August) Pages: 663-671 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF