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The giving type: Identifying donors

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  • de Oliveira, Angela C.M.
  • Croson, Rachel T.A.
  • Eckel, Catherine

Abstract

One commonly used strategy in charitable fundraising is sharing names and contact information of donors between organizations, even those whose missions are unrelated. The efficacy of this practice hinges on the existence of "giving types," that is, a positive correlation at the individual level between giving to one organization and to another. We run an experiment using a non-student sample (an artifactual field experiment) in which participants have the opportunity to donate to multiple charitable organizations. We examine the relationship between giving to one organization and giving to another. Our results support the existence of a giving type; a factor analysis demonstrates that giving decisions are driven by a single (unique) factor, and individuals who give to one organization, give significantly more to other organizations than do non-donors. Our results have important implications for the economics of charity and for fundraising practice.

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Bibliographic Info

Article provided by Elsevier in its journal Journal of Public Economics.

Volume (Year): 95 (2011)
Issue (Month): 5-6 (June)
Pages: 428-435

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Handle: RePEc:eee:pubeco:v:95:y:2011:i:5-6:p:428-435

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Web page: http://www.elsevier.com/locate/inca/505578

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Keywords: Charitable Giving Public Goods Field Experiment Preference Stability Social Preferences;

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References

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Citations

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Cited by:
  1. David Fielding & Stephen Knowles, 2013. "Can You Spare Some Change For Charity? Experimental Evidence On Verbal Cues And Loose Change Effects In A Dictator Game," Working Papers 1318, University of Otago, Department of Economics, revised Nov 2013.
  2. Sarah Brown & Mark N. Harris & Karl Taylor, 2009. "Modelling Charitable Donations to an Unexpected Natural Disaster: Evidence from the U.S. Panel Study of Income Dynamics," Working Papers 2009015, The University of Sheffield, Department of Economics, revised Sep 2009.
  3. Cartwright, Edward & Patel, Amrish, 2013. "How category reporting can improve fundraising," Journal of Economic Behavior & Organization, Elsevier, vol. 87(C), pages 73-90.
  4. Emily Skarbek, 2014. "The Chicago Fire of 1871: a bottom-up approach to disaster relief," Public Choice, Springer, vol. 160(1), pages 155-180, July.
  5. Martin Fochmann & Arne Kleinstück, 2012. "Steueraversion - Sind wir wirklich bereit auf Einkommen zu verzichten, nur um Steuern zu sparen?," FEMM Working Papers 120024, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
  6. Etang, Alvin & Fielding, David & Knowles, Stephen, 2012. "Giving to Africa and perceptions of poverty," Journal of Economic Psychology, Elsevier, vol. 33(4), pages 819-832.
  7. Johansson-Stenman, Olof & Svedsäter, Henrik, 2012. "Self-image and valuation of moral goods: Stated versus actual willingness to pay," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 879-891.
  8. Eckel, Catherine & Johnson, Cathleen & Montmarquette, Claude, 2012. "Human capital investment by the poor: Informing policy with laboratory experiments," MPRA Paper 47782, University Library of Munich, Germany.
  9. Stephen Knowles & Maroš Servátka, 2014. "Transaction Costs, the Opportunity Cost of Time and Inertia in Charitable Giving," Working Papers in Economics 14/05, University of Canterbury, Department of Economics and Finance.
  10. Carlsson, Fredrik & Johansson-Stenman, Olof & Pham, Khanh Nam, 2012. "Social preferences are stable over long periods of time," Working Papers in Economics 531, University of Gothenburg, Department of Economics.

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