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How organizational flexibility affects new product development in an uncertain environment: Evidence from China


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  • Liu, Yi
  • Li, Yuan
  • Wei, Zelong
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    This study builds a conceptual model to describe the relationships between resource flexibility (RF), operational coordination flexibility (OCF), and new product introduction capability (NPIC) in operations management, and to explain the moderating effects of resource availability (RA) on the relationships between both types of flexibility and NPIC. Using sample data from Chinese firms, this study finds an inverse U-shaped relationship between resource flexibility and NPIC, and a positive relationship between coordination flexibility and NPIC. Furthermore, this study finds that resource availability negatively moderates the relationships between both types of flexibility and NPIC

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    Bibliographic Info

    Article provided by Elsevier in its journal International Journal of Production Economics.

    Volume (Year): 120 (2009)
    Issue (Month): 1 (July)
    Pages: 18-29

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    Handle: RePEc:eee:proeco:v:120:y:2009:i:1:p:18-29

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    Keywords: Resource flexibility Operational coordination flexibility Resource availability New product introduction capability;


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    Cited by:
    1. Su, Meng & Rao, Vithala R., 2011. "Timing decisions of new product preannouncement and launch with competition," International Journal of Production Economics, Elsevier, vol. 129(1), pages 51-64, January.
    2. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    3. Li, Yuan & Wei, Zelong & Zhao, Jie & Zhang, Chenlu & Liu, Yi, 2013. "Ambidextrous organizational learning, environmental munificence and new product performance: Moderating effect of managerial ties in China," International Journal of Production Economics, Elsevier, vol. 146(1), pages 95-105.
    4. Wang, Longwei & Yeung, Jeff Hoi Yan & Zhang, Min, 2011. "The impact of trust and contract on innovation performance: The moderating role of environmental uncertainty," International Journal of Production Economics, Elsevier, vol. 134(1), pages 114-122, November.


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