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How organizational flexibility affects new product development in an uncertain environment: Evidence from China

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  • Liu, Yi
  • Li, Yuan
  • Wei, Zelong
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    Abstract

    This study builds a conceptual model to describe the relationships between resource flexibility (RF), operational coordination flexibility (OCF), and new product introduction capability (NPIC) in operations management, and to explain the moderating effects of resource availability (RA) on the relationships between both types of flexibility and NPIC. Using sample data from Chinese firms, this study finds an inverse U-shaped relationship between resource flexibility and NPIC, and a positive relationship between coordination flexibility and NPIC. Furthermore, this study finds that resource availability negatively moderates the relationships between both types of flexibility and NPIC

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    Bibliographic Info

    Article provided by Elsevier in its journal International Journal of Production Economics.

    Volume (Year): 120 (2009)
    Issue (Month): 1 (July)
    Pages: 18-29

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    Handle: RePEc:eee:proeco:v:120:y:2009:i:1:p:18-29

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    Web page: http://www.elsevier.com/locate/ijpe

    Related research

    Keywords: Resource flexibility Operational coordination flexibility Resource availability New product introduction capability;

    References

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    1. Lau Antonio, K.W. & Yam, Richard C.M. & Tang, Esther, 2007. "The impacts of product modularity on competitive capabilities and performance: An empirical study," International Journal of Production Economics, Elsevier, vol. 105(1), pages 1-20, January.
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    13. Mohan V. Tatikonda & Mitzi M. Montoya-Weiss, 2001. "Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development Performance," Management Science, INFORMS, vol. 47(1), pages 151-172, January.
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    Citations

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    Cited by:
    1. Su, Meng & Rao, Vithala R., 2011. "Timing decisions of new product preannouncement and launch with competition," International Journal of Production Economics, Elsevier, vol. 129(1), pages 51-64, January.
    2. Li, Yuan & Wei, Zelong & Zhao, Jie & Zhang, Chenlu & Liu, Yi, 2013. "Ambidextrous organizational learning, environmental munificence and new product performance: Moderating effect of managerial ties in China," International Journal of Production Economics, Elsevier, vol. 146(1), pages 95-105.
    3. Gunday, Gurhan & Ulusoy, Gunduz & Kilic, Kemal & Alpkan, Lutfihak, 2011. "Effects of innovation types on firm performance," International Journal of Production Economics, Elsevier, vol. 133(2), pages 662-676, October.
    4. Wang, Longwei & Yeung, Jeff Hoi Yan & Zhang, Min, 2011. "The impact of trust and contract on innovation performance: The moderating role of environmental uncertainty," International Journal of Production Economics, Elsevier, vol. 134(1), pages 114-122, November.

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