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Determining profitable products in the retail market with consideration of cash limitation and exhibition periods

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  • Kiani, Gholam Hossain

Abstract

In the selection of profitable products, consumer preferences and retailer constraints in products supply must be considered. When data mining algorithms are used to discover the consumer's preferences from transaction database, the results may be biased, if the exhibition period of the products has not be considered. In this study a new method is proposed to adjust the support and confidence coefficients of traditional association rule mining algorithms such as Apriori or FP-growth taking into consideration of common exhibition periods. On the supply side, the retailer may have some limitations in terms of buying and supplying products in the store. In the most recent researches, only the shelf space constraint has been considered. In this study, financing as an important constraint in the retail market and the opportunity cost of money are imported in the selection of profitable products.

Suggested Citation

  • Kiani, Gholam Hossain, 2020. "Determining profitable products in the retail market with consideration of cash limitation and exhibition periods," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    • Handle: RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919310719
    DOI: 10.1016/j.jretconser.2020.102079
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    References listed on IDEAS

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