IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v48y2019icp186-201.html
   My bibliography  Save this article

Determinants of shopping mall patronage frequency in a developing economy: Evidence from Nigerian mall shoppers

Author

Listed:
  • Idoko, Edwin Chukwuemeka
  • Ukenna, Stephen Ikechukwu
  • Obeta, Charles Eze

Abstract

Nigeria started witnessing entry and exponential expansion of shopping malls a decade ago. Despite this obviously unprecedented growth and transformation in the retailing domain which has dramatically re-defined shopping concept across socio-demographics, there is little understanding about the dynamics operating in the emerging segment. It still represents the “black box†in the shopping behaviour literature in Nigeria given its embryonic status. This paper examines factors that determine mall-patronage frequency in Nigeria and used those factors to develop a theory. Self-administered questionnaire was used to collect data from 1537 actual mall shoppers, aged 18 years and over in six major malls using mall intercept approach. Structural Equation Modelling (SEM) technique was employed to assess the hypothesized causal relationships by using SmartPLS 2.0 software. Convergent and discriminant validity including composite reliability were checked. Eight mall-patronage frequency determinants emerged; shoppers’ ethnic background and age have interaction effect. The study develops a theory that reflects drivers of mall-patronage frequency among Nigerian shoppers, extending the mall-shopping research by providing contemporary insights into the requirements of shoppers in a fast-changing retail landscape. Theoretical and managerial implications of the findings were discussed.

Suggested Citation

  • Idoko, Edwin Chukwuemeka & Ukenna, Stephen Ikechukwu & Obeta, Charles Eze, 2019. "Determinants of shopping mall patronage frequency in a developing economy: Evidence from Nigerian mall shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 186-201.
    • Handle: RePEc:eee:joreco:v:48:y:2019:i:c:p:186-201
    DOI: 10.1016/j.jretconser.2019.02.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698918303473
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2019.02.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Tarun Kushwaha & Satnam Ubeja & Anindita S. Chatterjee, 2017. "Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception," Vision, , vol. 21(3), pages 274-283, September.
    2. Clulow, Valerie & Reimers, Vaughan, 2009. "How do consumers define retail centre convenience?," Australasian marketing journal, Elsevier, vol. 17(3), pages 125-132.
    3. Ala'Eddin Mohammad Khalaf Ahmad, 2012. "Attractiveness Factors Influencing Shoppers¡¯ Satisfaction, Loyalty, and Word of Mouth: An Empirical Investigation of Saudi Arabia Shopping Malls," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 3(6), pages 101-112, November.
    4. Khare, Arpita, 2011. "Mall shopping behaviour of Indian small town consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 110-118.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Cai, Yuanfeng & Shannon, Randall, 2012. "Personal values and mall shopping behavior: The mediating role of attitude and intention among Chinese and Thai consumers," Australasian marketing journal, Elsevier, vol. 20(1), pages 37-47.
    7. Das, Gopal & Varshneya, Geetika, 2017. "Consumer emotions: Determinants and outcomes in a shopping mall," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 177-185.
    8. E. Telci, 2013. "High shopping mall patronage: is there a dark side?," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(5), pages 2517-2528, August.
    9. Hollenbeck, Candice R. & Peters, Cara & Zinkhan, George M., 2008. "Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study," Journal of Retailing, Elsevier, vol. 84(3), pages 334-353.
    10. Skallerud, Kåre & Korneliussen, Tor & Olsen, Svein Ottar, 2009. "An examination of consumers’ cross-shopping behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 181-189.
    11. Idoko, Edwin Chukwuemeka & Nkamnebe, Dominic. Anayo & Okoye, Victor Ifesinachi, 2017. "Predictors and Characterization of Mall Shoppers in A Typical Sub-Saharan African Context: Evidence from Nigeria," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 8(1), pages 01-15, January.
    12. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    13. Kathleen Cleeren & Frank Verboven & Marnik G. Dekimpe & Katrijn Gielens, 2010. "Intra- and Interformat Competition Among Discounters and Supermarkets," Marketing Science, INFORMS, vol. 29(3), pages 456-473, 05-06.
    14. Zhou, Kevin Zheng & Li, Caroline Bingxin, 2010. "How strategic orientations influence the building of dynamic capability in emerging economies," Journal of Business Research, Elsevier, vol. 63(3), pages 224-231, March.
    15. Singh, Harvinder & Prashar, Sanjeev, 2014. "Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 220-228.
    16. Michon, Richard & Chebat, Jean-Charles, 2004. "Cross-cultural mall shopping values and habitats: A comparison between English- and French-speaking Canadians," Journal of Business Research, Elsevier, vol. 57(8), pages 883-892, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lim, Xin-Jean & Cheah, Jun-Hwa & Ngo, Liem Viet & Chan, Kara & Ting, Hiram, 2023. "How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Duong, Trang Thi-Thuy & Ngo, Liem Viet & Surachartkumtonkun, Jiraporn & Tran, Mai Dong & Northey, Gavin, 2023. "Less is more! A pathway to consumer's transcendence," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    3. Edwin Chukwuemeka Idoko & Chukwunonso Oraedu & Christian Chidera Ugwuanyi & Stephen Ikechukwu Ukenna, 2021. "Determinants of Smart Meter on Sustainable Energy Consumption Behavior: A Developing Country Perspective," SAGE Open, , vol. 11(3), pages 21582440211, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zaitul Zaitul & Novianti Neva & Ilona Desi, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    2. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    3. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    4. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    5. Hao Zhang & Jie He & Xiaomeng Shi & Qiong Hong & Jie Bao & Shuqi Xue, 2020. "Technology Characteristics, Stakeholder Pressure, Social Influence, and Green Innovation: Empirical Evidence from Chinese Express Companies," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    6. Pham, Dung & Jones, Paul & Dobson, Stephen & Liñán, Francisco & Viala, Céline, 2021. "Entrepreneurial implementation intention as a tool to moderate the stability of entrepreneurial goal intention: A sensemaking approach," Journal of Business Research, Elsevier, vol. 123(C), pages 97-105.
    7. Arpita Khare, 0. "Location and agglomeration factors predicting retailers’ preference for Indian malls," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-22.
    8. Francesco Scafarto & Simona Balzano, 2012. "The Role and Determinants of Entrepreneurial Intention at University Level: Theoretical Issues and New Empirical Evidence from Italy," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, vol. 25.
    9. Swapan Kumar Saha & Guijun Zhuang & Sihan Li, 2020. "Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh," Sustainability, MDPI, vol. 12(3), pages 1-22, February.
    10. Untaru, Elena-Nicoleta & Han, Heesup, 2021. "Protective measures against COVID-19 and the business strategies of the retail enterprises: Differences in gender, age, education, and income among shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    11. Kânoğlu-Özkan, Dilge Güldehen & Soytaş, Uğur, 2022. "The social acceptance of shale gas development: Evidence from Turkey," Energy, Elsevier, vol. 239(PC).
    12. Vivek Devvrat Singh & Utkal Khandelwal & Ankit Saxena, 2023. "Measuring Emotional Response from the Mall Experiences: A Case of Tier II and III City Malls in India," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(1), pages 118-135.
    13. Carsten Erfgen & Henrik Sattler & Isabel Victoria Villeda, 2016. "Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 17(1), pages 49-67, April.
    14. Brigitta Plasek & Zoltán Lakner & Ágoston Temesi, 2022. "Environmental, Health or Social Impacts? Investigating Ethical Food Consumption Behavior in the Case of Palm Oil-Free Foods," Sustainability, MDPI, vol. 14(15), pages 1-12, August.
    15. Wayne H. Stewart Jr. & Ruth C. May & Donna E. Ledgerwood, 2015. "Do You Know What I Know? Intent to Share Knowledge in the US and Ukraine," Management International Review, Springer, vol. 55(6), pages 737-773, December.
    16. Loureiro, Sandra Maria Correia & Araújo, Cristiano Mineiro Branco de, 2014. "Luxury values and experience as drivers for consumers to recommend and pay more," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 394-400.
    17. Arumugam Seetharaman & Saurabh Singhal & Pankaj Galdhar & John Rudolph Raj & A. S. Saravanan, 2016. "Customers’ Expectations for Next Generation Internet Banking," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 1-28, March.
    18. Divine Ifransca Wijaya & Phimsupha Kokchang, 2023. "Factors Influencing Generation Z’s Pro-Environmental Behavior towards Indonesia’s Energy Transition," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    19. Kuen-Hung Tsai & Hui-Chen Chang & Chen-Yi Peng, 2016. "Extending the link between entrepreneurial self-efficacy and intention: a moderated mediation model," International Entrepreneurship and Management Journal, Springer, vol. 12(2), pages 445-463, June.
    20. Dat Duy Nguyen, 2023. "Evaluating the Consumer Attitude and Behavioral Consumption of Green Products in Vietnam," Sustainability, MDPI, vol. 15(9), pages 1-16, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:48:y:2019:i:c:p:186-201. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.