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Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations

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  • Dolega, Les
  • Pavlis, Michalis
  • Singleton, Alex

Abstract

There is a legacy of research aiming to conceptualise and empirically estimate retail store catchment areas, however, a dearth that frames such considerations within the context of retail agglomerations and their position within regional or national networks. As a result, this paper provides an extension to single store or shopping centre retail catchment estimation techniques, and presents an empirically specified and tested production constrained model for a national network of retail centres in the UK. Our model takes into account the spatial interactions between potential customers and a hierarchical network of retail centres to estimate patronage probabilities and catchment extents. The model is tested for a large metropolitan area vis-Ã -vis real world shopping flows recorded through a survey of shoppers. Finally, we present an open source software tool for custom model fitting, and discuss a range of theoretical and empirical challenges that such a model presents.

Suggested Citation

  • Dolega, Les & Pavlis, Michalis & Singleton, Alex, 2016. "Estimating attractiveness, hierarchy and catchment area extents for a national set of retail centre agglomerations," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 78-90.
  • Handle: RePEc:eee:joreco:v:28:y:2016:i:c:p:78-90
    DOI: 10.1016/j.jretconser.2015.08.013
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    3. Patrick Ballantyne & Alex Singleton & Les Dolega & Kevin Credit, 2022. "A framework for delineating the scale, extent and characteristics of American retail centre agglomerations," Environment and Planning B, , vol. 49(3), pages 1112-1128, March.
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    6. Micu Cosmin Bogdan, 2018. "Introduction in the Shopping Centre Sector from Romania - a Brief Inventory of the 24 Biggest Cities - as of July 2017," Marketing – from Information to Decision Journal, Sciendo, vol. 1(1), pages 12-28, January.
    7. Yoon, Heeyeun, 2018. "Interrelationships between retail clusters in different hierarchies, land value and property development: A panel VAR approach," Land Use Policy, Elsevier, vol. 78(C), pages 245-257.
    8. Haiyan Hao & Yan Wang, 2024. "A Deep Learning Representation of Spatial Interaction Model for Resilient Spatial Planning of Community Business Clusters," Papers 2401.04849, arXiv.org.
    9. Gauri, Dinesh K. & Jindal, Rupinder P. & Ratchford, Brian & Fox, Edward & Bhatnagar, Amit & Pandey, Aashish & Navallo, Jonathan R. & Fogarty, John & Carr, Stephen & Howerton, Eric, 2021. "Evolution of retail formats: Past, present, and future," Journal of Retailing, Elsevier, vol. 97(1), pages 42-61.
    10. Pantano, Eleonora & Dennis, Charles & De Pietro, Michela, 2021. "Shopping centers revisited: The interplay between consumers’ spontaneous online communications and retail planning," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    11. Lin, Ting (Grace) & Xia, Jianhong (Cecilia) & Robinson, Todd P. & Olaru, Doina & Smith, Brett & Taplin, John & Cao, Buyang, 2016. "Enhanced Huff model for estimating Park and Ride (PnR) catchment areas in Perth, WA," Journal of Transport Geography, Elsevier, vol. 54(C), pages 336-348.
    12. Mahama-Musah, Fuseina & Schoutteet, Penelope & Vanhaverbeke, Lieselot, 2021. "Using online data for offline decisions: A geostatistical approach for evaluating the patronage potential of a baby-care retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    13. Song Zhang & Mark Duijn & Arno J. Vlist, 2023. "Tenant Mix and Retail Rents in High Street Shopping Districts," The Journal of Real Estate Finance and Economics, Springer, vol. 67(1), pages 72-107, July.
    14. Les Dolega & Jonathan Reynolds & Alex Singleton & Michalis Pavlis, 2021. "Beyond retail: New ways of classifying UK shopping and consumption spaces," Environment and Planning B, , vol. 48(1), pages 132-150, January.
    15. Paul Cheshire & Christian Hilber & Piero Montebruno & Rosa Sanchis-Guarner, 2018. "Take Me to the Centre of Your Town! Using Micro-geographical Data to Identify Town Centres," CESifo Economic Studies, CESifo Group, vol. 64(2), pages 255-291.
    16. Ceren Erdin & Halil Emre Akbaş, 2019. "A Comparative Analysis of Fuzzy TOPSIS and Geographic Information Systems (GIS) for the Location Selection of Shopping Malls: A Case Study from Turkey," Sustainability, MDPI, vol. 11(14), pages 1-22, July.
    17. Andres Sevtsuk & Raul Kalvo, 2018. "Patronage of urban commercial clusters: A network-based extension of the Huff model for balancing location and size," Environment and Planning B, , vol. 45(3), pages 508-528, May.

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