Do all material incentives for pro-social activities backfire? The response to cash and non-cash incentives for blood donations
Abstract
A number of experimental studies have documented that financial rewards discourage the performance of altruistic activities because they conflict with intrinsic altruistic motivations. However, it is unclear whether this is evidence of a generalized aversion to rewards or, rather, an aversion to receiving specific material prizes, such as cash. We conducted a randomized-controlled experiment, through a survey administered to 467 blood donors in an Italian town, and found that donors are not reluctant to receive compensation in general; a substantial share of respondents declared that they would stop being donors if given 10 Euros in cash, but we do not find such effects when a voucher of the same nominal value is offered instead. The aversion to direct cash payments is particularly marked among women, but does not emerge among individuals who have only recently become donors. All of our findings are robust to regression analyses. Implications for research and public policy are discussed.Download Info
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Bibliographic Info
Article provided by Elsevier in its journal Journal of Economic Psychology.
Volume (Year): 31 (2010)
Issue (Month): 4 (August)
Pages: 738-748
Contact details of provider:
Web page: http://www.elsevier.com/locate/joep
Related research
Keywords: Altruism Public health Motivation and emotion;Other versions of this item:
- Lacetera, Nicola & Macis, Mario, 2009. "Do All Material Incentives for Prosocial Activities Backfire? The Response to Cash and Non-Cash Incentives for Blood Donations," IZA Discussion Papers 4458, Institute for the Study of Labor (IZA).
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
References
References listed on IDEASPlease report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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Citations
Blog mentions
As found by EconAcademics.org, the blog aggregator for Economics research:- Hide The Blood Money
by Robin Hanson in Overcoming Bias on 2009-10-25 03:00:47
Cited by:
- Nicola Lacetera & Mario Macis & Robert Slonim, 2011.
"Rewarding Altruism? A Natural Field Experiment,"
NBER Working Papers
17636, National Bureau of Economic Research, Inc.
- Nicola Lacetera & Mario Macis & Robert Slonim, 2011. "Rewarding Altruism? A Natural Field Experiment," Working Papers 2011-010, Becker Friedman Institute for Research In Economics.
- Jingnan (Cecilia) Chen & Daniel Houser, 2013. "Promises and Lies: An Experiment on Detecting Deception," Working Papers 1038, George Mason University, Interdisciplinary Center for Economic Science, revised Feb 2013.
- Joan Costa Font & Mireia Jofre-Bonet & Steven T. Yen, 2012.
"Not all Incentives Wash out the Warm Glow: The Case of Blood Donation Revisited,"
CEP Discussion Papers
dp1157, Centre for Economic Performance, LSE.
- Joan Costa-i-Font & Mireia Jofre-Bonet & Steven T. Yen, 2011. "Not All Incentives Wash Out the Warm Glow: The Case of Blood Donation Revisited," CESifo Working Paper Series 3527, CESifo Group Munich.
- Lan Shi, 2011. "Monetary Rewards, Image Concern, and Intrinsic Motivation: Evidence from a Survey on Blood Donation," Working Papers UWEC-2010-07-R, University of Washington, Department of Economics, revised Feb 2011.
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"Social Approval, Competition and Cooperation,"
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1028, George Mason University, Interdisciplinary Center for Economic Science.
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- Hammermann, Andrea & Mohnen, Alwine, 2012. "Who Benefits from Benefits? Empirical Research on Tangible Incentives," IZA Discussion Papers 6284, Institute for the Study of Labor (IZA).
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