Do all material incentives for pro-social activities backfire? The response to cash and non-cash incentives for blood donations
AbstractA number of experimental studies have documented that financial rewards discourage the performance of altruistic activities because they conflict with intrinsic altruistic motivations. However, it is unclear whether this is evidence of a generalized aversion to rewards or, rather, an aversion to receiving specific material prizes, such as cash. We conducted a randomized-controlled experiment, through a survey administered to 467 blood donors in an Italian town, and found that donors are not reluctant to receive compensation in general; a substantial share of respondents declared that they would stop being donors if given 10 Euros in cash, but we do not find such effects when a voucher of the same nominal value is offered instead. The aversion to direct cash payments is particularly marked among women, but does not emerge among individuals who have only recently become donors. All of our findings are robust to regression analyses. Implications for research and public policy are discussed.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Journal of Economic Psychology.
Volume (Year): 31 (2010)
Issue (Month): 4 (August)
Contact details of provider:
Web page: http://www.elsevier.com/locate/joep
Altruism Public health Motivation and emotion;
Other versions of this item:
- Lacetera, Nicola & Macis, Mario, 2009. "Do All Material Incentives for Prosocial Activities Backfire? The Response to Cash and Non-Cash Incentives for Blood Donations," IZA Discussion Papers 4458, Institute for the Study of Labor (IZA).
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Lacetera, Nicola & Macis, Mario, 2008. "Social Image Concerns and Pro-Social Behavior," IZA Discussion Papers 3771, Institute for the Study of Labor (IZA).
- Piper, Greg & Schnepf, Sylke V., 2007. "Gender Differences in Charitable Giving," IZA Discussion Papers 3242, Institute for the Study of Labor (IZA).
- Armin Falk, 2007. "Gift Exchange in the Field," Econometrica, Econometric Society, vol. 75(5), pages 1501-1511, 09.
- Dan Ariely & Anat Bracha & Stephan Meier, 2007.
"Doing good or doing well? Image motivation and monetary incentives in behaving prosocially,"
07-9, Federal Reserve Bank of Boston.
- Dan Ariely & Anat Bracha & Stephan Meier, 2009. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," American Economic Review, American Economic Association, vol. 99(1), pages 544-55, March.
- Ariely, Dan & Bracha, Anat & Meier, Stephan, 2007. "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially," IZA Discussion Papers 2968, Institute for the Study of Labor (IZA).
- Carl Mellström & Magnus Johannesson, 2008.
"Crowding Out in Blood Donation: Was Titmuss Right?,"
Journal of the European Economic Association,
MIT Press, vol. 6(4), pages 845-863, 06.
- Mellström, Carl & Johannesson, Magnus, 2005. "Crowding Out in Blood Donation: Was Titmuss Right?," Working Papers in Economics 180, University of Gothenburg, Department of Economics, revised 08 Feb 2008.
- Götte, Lorenz & Stutzer, Alois, 2008.
"Blood Donations and Incentives: Evidence from a Field Experiment,"
IZA Discussion Papers
3580, Institute for the Study of Labor (IZA).
- Lorenz Goette & Alois Stutzer, 2008. "Blood Donations and Incentives: Evidence from a Field Experiment," Working papers 2008/04, Faculty of Business and Economics - University of Basel.
- Lorenz Goette & Alois Stutzer, 2008. "Blood donations and incentives: evidence from a field experiment," Working Papers 08-3, Federal Reserve Bank of Boston.
- Susanne Neckermann & Bruno S. Frey, 2008.
"Awards as Incentives,"
IEW - Working Papers
334, Institute for Empirical Research in Economics - University of Zurich.
- Rachel Croson & Uri Gneezy, 2009. "Gender Differences in Preferences," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 448-74, June.
- Kube, Sebastian & Maréchal, Michel André & Puppe, Clemens, 2011.
"The currency of reciprocity - gift-exchange in the workplace,"
Working Paper Series in Economics
25, Karlsruhe Institute of Technology (KIT), Department of Economics and Business Engineering.
- Sebastian Kube & Michel Andre Marechal & Clemens Puppe, 2012. "The Currency of Reciprocity: Gift Exchange in the Workplace," American Economic Review, American Economic Association, vol. 102(4), pages 1644-62, June.
- Sebastian Kube & Michel André Maréchal & Clemens Puppe, 2010. "The currency of reciprocity - gift-exchange in the workplace," IEW - Working Papers 377, Institute for Empirical Research in Economics - University of Zurich, revised Aug 2011.
- Waldfogel, Joel, 1993. "The Deadweight Loss of Christmas," American Economic Review, American Economic Association, vol. 83(5), pages 1328-36, December.
- Roland Bénabou & Jean Tirole, 2003.
"Intrinsic and Extrinsic Motivation,"
Review of Economic Studies,
Oxford University Press, vol. 70(3), pages 489-520.
- Gary S. Becker & Julio Jorge El�as, 2007. "Introducing Incentives in the Market for Live and Cadaveric Organ Donations," Journal of Economic Perspectives, American Economic Association, vol. 21(3), pages 3-24, Summer.
- Andreoni,J. & Vesterlund,L., 1998.
"Which is the fair sex? : Gender differences in altruism,"
10, Wisconsin Madison - Social Systems.
- James Andreoni & Lise Vesterlund, 2001. "Which Is The Fair Sex? Gender Differences In Altruism," The Quarterly Journal of Economics, MIT Press, vol. 116(1), pages 293-312, February.
- Andreoni, James & Vesterlund, Lise, 2001. "Which is the Fair Sex? Gender Differences in Altruism," Staff General Research Papers 1951, Iowa State University, Department of Economics.
- Lacetera, Nicola & Macis, Mario, 2008. "Motivating Altruism: A Field Study," IZA Discussion Papers 3770, Institute for the Study of Labor (IZA).
- Fisher, Robert J, 1993. " Social Desirability Bias and the Validity of Indirect Questioning," Journal of Consumer Research, University of Chicago Press, vol. 20(2), pages 303-15, September.
Blog mentionsAs found by EconAcademics.org, the blog aggregator for Economics research:CitEc Project, subscribe to its RSS feed for this item.
- Jingnan (Cecilia) Chen & Daniel Houser, 2013. "Promises and Lies: An Experiment on Detecting Deception," Working Papers 1038, George Mason University, Interdisciplinary Center for Economic Science, revised Feb 2013.
- Sauermann, Henry & Roach, Michael, 2013. "Increasing web survey response rates in innovation research: An experimental study of static and dynamic contact design features," Research Policy, Elsevier, vol. 42(1), pages 273-286.
- Lan Shi, 2011. "Monetary Rewards, Image Concern, and Intrinsic Motivation: Evidence from a Survey on Blood Donation," Working Papers UWEC-2010-07-R, University of Washington, Department of Economics, revised Feb 2011.
- Nicola Lacetera & Mario Macis & Robert Slonim, 2011.
"Rewarding Altruism? A Natural Field Experiment,"
NBER Working Papers
17636, National Bureau of Economic Research, Inc.
- Joan Costa Font & Mireia Jofre-Bonet & Steven T. Yen, 2012.
"Not all Incentives Wash out the Warm Glow: The Case of Blood Donation Revisited,"
CEP Discussion Papers
dp1157, Centre for Economic Performance, LSE.
- Joan Costa-i-Font & Mireia Jofre-Bonet & Steven T. Yen, 2011. "Not All Incentives Wash Out the Warm Glow: The Case of Blood Donation Revisited," CESifo Working Paper Series 3527, CESifo Group Munich.
- Xiaofei (Sophia) Pan & Daniel Houser, 2011.
"Social Approval, Competition and Cooperation,"
1028, George Mason University, Interdisciplinary Center for Economic Science.
- Hammermann, Andrea & Mohnen, Alwine, 2012. "Who Benefits from Benefits? Empirical Research on Tangible Incentives," IZA Discussion Papers 6284, Institute for the Study of Labor (IZA).
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wendy Shamier).
If references are entirely missing, you can add them using this form.