This study reports evidence from a field experiment that was conducted to investigate the relevance of gift exchange in a natural setting. In collaboration with a charitable organization, we sent roughly 10,000 solicitation letters to potential donors. One-third of the letters contained no gift, one-third contained a small gift, and one-third contained a large gift. Treatment assignment was random. The results confirm the economic importance of gift exchange. Compared to the no gift condition, the relative frequency of donations increased by 17 percent if a small gift was included and by 75 percent for a large gift. The study extends the current body of research on gift exchange, which is almost exclusively confined to laboratory studies. Copyright The Econometric Society 2007.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Publisher Info
Article provided by Econometric Society in its journal Econometrica.
Volume (Year): 75 (2007) Issue (Month): 5 (09) Pages: 1501-1511 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF
For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).
Related research
Keywords:
Cited by: (explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)