IDEAS home Printed from https://ideas.repec.org/a/eee/jeborg/v168y2019icp393-418.html
   My bibliography  Save this article

Exposure to half-dressed women and economic behavior

Author

Listed:
  • Bonnier, Evelina
  • Dreber, Anna
  • Hederos, Karin
  • Sandberg, Anna

Abstract

Images of half-dressed women are ubiquitous in advertising and popular culture. Yet little is known about the potential impacts of such images on economic decision making. We randomize 648 participants of both genders to advertising images including either women in bikini or underwear, fully dressed women, or no women, and examine the effects on risk taking, willingness to compete and math performance in a lab experiment. We find no treatment effects on any outcome measure for women. For men, our results indicate that men take more risk after having been exposed to images of half-dressed women compared to no women.

Suggested Citation

  • Bonnier, Evelina & Dreber, Anna & Hederos, Karin & Sandberg, Anna, 2019. "Exposure to half-dressed women and economic behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 168(C), pages 393-418.
    • Handle: RePEc:eee:jeborg:v:168:y:2019:i:c:p:393-418
    DOI: 10.1016/j.jebo.2019.10.017
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167268119303245
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jebo.2019.10.017?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jahedi, Salar & Deck, Cary & Ariely, Dan, 2017. "Arousal and economic decision making," Journal of Economic Behavior & Organization, Elsevier, vol. 134(C), pages 165-189.
    2. Craig E. Landry & Andreas Lange & John A. List & Michael K. Price & Nicholas G. Rupp, 2006. "Toward an Understanding of the Economics of Charity: Evidence from a Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 747-782.
    3. Ernesto Reuben & Paola Sapienza & Luigi Zingales, 2015. "Overconfidence And Preferences For Competition," NBER Working Papers 21695, National Bureau of Economic Research, Inc.
    4. Thomas Dohmen & Armin Falk & David Huffman & Uwe Sunde & Jürgen Schupp & Gert G. Wagner, 2011. "Individual Risk Attitudes: Measurement, Determinants, And Behavioral Consequences," Journal of the European Economic Association, European Economic Association, vol. 9(3), pages 522-550, June.
    5. Alison L. Booth & Patrick Nolen, 2012. "Gender differences in risk behaviour: does nurture matter?," Economic Journal, Royal Economic Society, vol. 122(558), pages 56-78, February.
    6. Dreber, Anna & Gerdes, Christer & Gränsmark, Patrik, 2013. "Beauty queens and battling knights: Risk taking and attractiveness in chess," Journal of Economic Behavior & Organization, Elsevier, vol. 90(C), pages 1-18.
    7. Muriel Niederle & Lise Vesterlund, 2007. "Do Women Shy Away From Competition? Do Men Compete Too Much?," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 122(3), pages 1067-1101.
    8. Zingales, Luigi & Sapienza, Paola & Reuben, Ernesto, 2015. "Competitiveness and the gender gap among young business professionals," CEPR Discussion Papers 10924, C.E.P.R. Discussion Papers.
    9. Bonin, Holger & Dohmen, Thomas & Falk, Armin & Huffman, David & Sunde, Uwe, 2007. "Cross-sectional earnings risk and occupational sorting: The role of risk attitudes," Labour Economics, Elsevier, vol. 14(6), pages 926-937, December.
    10. Juanna Schrøter Joensen & Helena Skyt Nielsen, 2009. "Is there a Causal Effect of High School Math on Labor Market Outcomes?," Journal of Human Resources, University of Wisconsin Press, vol. 44(1).
    11. Knutson, Brian & Wimmer, G. Elliott & Kuhnen, Camelia & Winkielman, Piotr, 2008. "Nucleus accumbens activation mediates the influence of reward cues on financial risk-taking," MPRA Paper 8013, University Library of Munich, Germany.
    12. Marianne Bertrand & Dean Karlan & Sendhil Mullainathan & Eldar Shafir & Jonathan Zinman, 2010. "What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 125(1), pages 263-306.
    13. Thomas Buser & Muriel Niederle & Hessel Oosterbeek, 2014. "Gender, Competitiveness, and Career Choices," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 129(3), pages 1409-1447.
    14. Julie A. Nelson, 2015. "Are Women Really More Risk-Averse Than Men? A Re-Analysis Of The Literature Using Expanded Methods," Journal of Economic Surveys, Wiley Blackwell, vol. 29(3), pages 566-585, July.
    15. Ola Andersson & Håkan J. Holm & Jean-Robert Tyran & Erik Wengström, 2016. "Risk Aversion Relates To Cognitive Ability: Preferences Or Noise?," Journal of the European Economic Association, European Economic Association, vol. 14(5), pages 1129-1154, October.
    16. Rachel Croson & Uri Gneezy, 2009. "Gender Differences in Preferences," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 448-474, June.
    17. Charness, Gary & Gneezy, Uri, 2012. "Strong Evidence for Gender Differences in Risk Taking," Journal of Economic Behavior & Organization, Elsevier, vol. 83(1), pages 50-58.
    18. Thomas Buser & Noemi Peter & Stefan C. Wolter, 2017. "Gender, Competitiveness, and Study Choices in High School: Evidence from Switzerland," American Economic Review, American Economic Association, vol. 107(5), pages 125-130, May.
    19. Bram Van den Bergh & Siegfried Dewitte & Luk Warlop, 2008. "Bikinis Instigate Generalized Impatience in Intertemporal Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(1), pages 85-97, January.
    20. McAlvanah, Patrick, 2009. "Are people more risk-taking in the presence of the opposite sex?," Journal of Economic Psychology, Elsevier, vol. 30(2), pages 136-146, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Carlsson, Fredrik & Kataria, Mitesh & Lampi, Elina, 2024. "Sexual objectification of women in media and the gender wage gap: Does exposure to objectifying pictures lower the reservation wage?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 108(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bonnier, Evelina & Dreber, Anna & Hederos, Karin & Sandberg, Anna, 2018. "Undressed for Success? The Effects of Half-Naked Women on Economic Behavior," Working Paper Series 6/2018, Stockholm University, Swedish Institute for Social Research.
    2. Boschini, Anne & Dreber, Anna & von Essen, Emma & Muren, Astri & Ranehill, Eva, 2019. "Gender, risk preferences and willingness to compete in a random sample of the Swedish population✰," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 83(C).
    3. Catherine Eckel & Lata Gangadharan & Philip J. Grossman & Nina Xue, 2021. "The gender leadership gap: insights from experiments," Chapters, in: Ananish Chaudhuri (ed.), A Research Agenda for Experimental Economics, chapter 7, pages 137-162, Edward Elgar Publishing.
    4. Drupp, Moritz A. & Khadjavi, Menusch & Riekhof, Marie-Catherine & Voss, Rudi, 2020. "Professional identity and the gender gap in risk-taking. Evidence from field experiments with scientists," Journal of Economic Behavior & Organization, Elsevier, vol. 170(C), pages 418-432.
    5. Diemo Urbig & Werner Bönte & Vivien D. Procher & Sandro Lombardo, 2020. "Entrepreneurs embrace competition: evidence from a lab-in-the-field study," Small Business Economics, Springer, vol. 55(1), pages 193-214, June.
    6. Irene Comeig & Ainhoa Jaramillo-Gutiérrez & Federico Ramírez, 2017. "Toward Value Co-Creation: Increasing Women’s Presence in Management Positions through Competition against a Set Target," Sustainability, MDPI, vol. 9(10), pages 1-10, October.
    7. Buser, Thomas & Geijtenbeek, Lydia & Plug, Erik, 2018. "Sexual orientation, competitiveness and income," Journal of Economic Behavior & Organization, Elsevier, vol. 151(C), pages 191-198.
    8. Klinowski, David, 2019. "Selection into self-improvement and competition pay: Gender, stereotypes, and earnings volatility," Journal of Economic Behavior & Organization, Elsevier, vol. 158(C), pages 128-146.
    9. Marianne Bertrand, 2018. "Coase Lecture – The Glass Ceiling," Economica, London School of Economics and Political Science, vol. 85(338), pages 205-231, April.
    10. Eber, Nicolas & François, Abel & Weill, Laurent, 2021. "Gender, age, and attitude toward competition," Journal of Economic Behavior & Organization, Elsevier, vol. 192(C), pages 668-690.
    11. Buser, Thomas & Cappelen, Alexander & Tungodden, Bertil, 2021. "Fairness and Willingness to Compete," Discussion Paper Series in Economics 8/2021, Norwegian School of Economics, Department of Economics.
    12. Thomas Buser & Muriel Niederle & Hessel Oosterbeek, 2020. "Can competitiveness predict education and labor market outcomes? Evidence from incentivized choice and survey measures," Tinbergen Institute Discussion Papers 20-048/I, Tinbergen Institute.
    13. Maggian, Valeria & Montinari, Natalia & Nicolò, Antonio, 2020. "Do quotas help women to climb the career ladder? A laboratory experiment," European Economic Review, Elsevier, vol. 123(C).
    14. Thomas Buser & Anna Dreber & Johanna Mollerstrom, 2017. "The impact of stress on tournament entry," Experimental Economics, Springer;Economic Science Association, vol. 20(2), pages 506-530, June.
    15. Dreber, Anna & Gerdes, Christer & Gränsmark, Patrik, 2013. "Beauty queens and battling knights: Risk taking and attractiveness in chess," Journal of Economic Behavior & Organization, Elsevier, vol. 90(C), pages 1-18.
    16. Buser, Thomas & Cappelen, Alexander & Gneezy, Uri & Hoffman, Moshe & Tungodden, Bertil, 2021. "Competitiveness, gender and handedness," Economics & Human Biology, Elsevier, vol. 43(C).
    17. Thomas Buser & Hessel Oosterbeek, "undated". "The anatomy of competitiveness," Tinbergen Institute Discussion Papers 23-031/I, Tinbergen Institute.
    18. Aurelie Dariel & Curtis Kephart & Nikos Nikiforakis & Christina Zenker, 2017. "Emirati women do not shy away from competition: evidence from a patriarchal society in transition," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 3(2), pages 121-136, December.
    19. Peterlé, Emmanuel & Rau, Holger A., 2017. "Gender differences in competitive positions: Experimental evidence on job promotion," University of Göttingen Working Papers in Economics 303, University of Goettingen, Department of Economics.
    20. Dilmaghani, Maryam, 2020. "Gender differences in performance under time constraint: Evidence from chess tournaments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 89(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jeborg:v:168:y:2019:i:c:p:393-418. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jebo .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.