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Search costs and adaptive consumers: Short time delays do not affect choice quality

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  • Sonntag, Axel

Abstract

Using online price comparison and shopping platforms makes experiencing slow connections, lags and waiting times for information an unfortunate reality. However, little attention has been paid to analyzing the effects of such delayed display of information on product choice behavior. This article explores the effect of time delays in a multi-attribute choice laboratory experiment by not providing information immediately when requested but after short time delays. Increasing these waiting times reduced the amount of information looked-up but did not affect choice quality. Higher time delays made decision-makers use more deliberate search processes, whereas low time delays induced inefficient over-searching.

Suggested Citation

  • Sonntag, Axel, 2015. "Search costs and adaptive consumers: Short time delays do not affect choice quality," Journal of Economic Behavior & Organization, Elsevier, vol. 113(C), pages 64-79.
    • Handle: RePEc:eee:jeborg:v:113:y:2015:i:c:p:64-79
    DOI: 10.1016/j.jebo.2015.02.024
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    More about this item

    Keywords

    Search costs; Time delays; Multi-attribute consumer product choice; Outcome quality; Process tracing; Choice-based conjoint analysis;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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