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Interaction between feasibility and desirability in the formation of entrepreneurial intentions

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  • Fitzsimmons, Jason R.
  • Douglas, Evan J.

Abstract

The literature argues that entrepreneurial intentions depend on perceptions of desirability and perceptions of feasibility. Research in other fields suggests that there will be an interaction effect between these two main antecedents of intentions, but such interaction has not been investigated in the context of entrepreneurial intentions. In this paper we explore this interaction effect in an expectancy framework, hypothesizing a negative interaction effect between perceived desirability and perceived feasibility based on regulatory focus theory. A large multi-country sample confirms this negative interaction, and suggests a novel typology of nascent entrepreneurs as natural entrepreneurs, accidental entrepreneurs, and inevitable entrepreneurs.

Suggested Citation

  • Fitzsimmons, Jason R. & Douglas, Evan J., 2011. "Interaction between feasibility and desirability in the formation of entrepreneurial intentions," Journal of Business Venturing, Elsevier, vol. 26(4), pages 431-440, July.
    • Handle: RePEc:eee:jbvent:v:26:y:2011:i:4:p:431-440
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    References listed on IDEAS

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