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New trends in solar: A comparative study assessing the attitudes towards the adoption of rooftop PV

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  • Abreu, Joana
  • Wingartz, Nathalie
  • Hardy, Natasha

Abstract

The factors affecting the adoption of conventional solar PV have been broadly addressed in the recent literature. However, it is still to determine the public's acceptance of innovations of the traditional solar PV architecture. Building applied photovoltaic technology (BAPV) is a technological innovation that can be installed over existing building surfaces. This study compares an evaluation of the conscious and subconscious attitudinal, control and normative beliefs of American homeowners when randomly primed with two brochures depicting the purchasing, installation, and commissioning of solar PV systems, developed according to the characteristics of conventional and an adhesive “plug and play” BAPV system. The survey instrument (N = 400 survey participants) was designed in consonance to the Theory of Planned Behavior (TPB).

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  • Abreu, Joana & Wingartz, Nathalie & Hardy, Natasha, 2019. "New trends in solar: A comparative study assessing the attitudes towards the adoption of rooftop PV," Energy Policy, Elsevier, vol. 128(C), pages 347-363.
    • Handle: RePEc:eee:enepol:v:128:y:2019:i:c:p:347-363
    DOI: 10.1016/j.enpol.2018.12.038
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    2. Sopin Jirakiattikul & Tran Thi Lan & Kuaanan Techato, 2021. "Advancing Households’ Sustainable Energy through Gender Attitudes towards Rooftop PV Installations: A Case of the Central Highlands, Vietnam," Sustainability, MDPI, vol. 13(2), pages 1-15, January.
    3. Setyawati, Dinita, 2020. "Analysis of perceptions towards the rooftop photovoltaic solar system policy in Indonesia," Energy Policy, Elsevier, vol. 144(C).
    4. Fabian Scheller & Karyn Morrissey & Karsten Neuhoff & Dogan Keles, 2023. "Green or greedy: the relationship between perceived benefits and homeowners' intention to adopt residential low-carbon technologies," Papers 2308.10104, arXiv.org.
    5. Shali Wang & Jiaxi Wu & Yunan Peng & Jane Xu & Lisa Leinonen & Yuyu Wang & Zheng Meng, 2022. "Influence of Residential Photovoltaic Promotion Policy on Installation Intention in Typical Regions of China," Sustainability, MDPI, vol. 14(14), pages 1-30, July.
    6. Quoc Nghi Nguyen & Van Nam Mai & Thi Hong Loc Hoang, 2023. "Acceptance of Solar Technology by Farmers in Vietnam," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 93-101, November.
    7. Liu, Diyi & Qi, Suntong & Xu, Tiantong, 2023. "In the post-subsidy era: How to encourage mere consumers to become prosumers when subsidy reduced?," Energy Policy, Elsevier, vol. 174(C).
    8. Arifa Tanveer & Shihong Zeng & Muhammad Irfan & Rui Peng, 2021. "Do Perceived Risk, Perception of Self-Efficacy, and Openness to Technology Matter for Solar PV Adoption? An Application of the Extended Theory of Planned Behavior," Energies, MDPI, vol. 14(16), pages 1-24, August.
    9. Bakdi, Azzeddine & Bounoua, Wahiba & Mekhilef, Saad & Halabi, Laith M., 2019. "Nonparametric Kullback-divergence-PCA for intelligent mismatch detection and power quality monitoring in grid-connected rooftop PV," Energy, Elsevier, vol. 189(C).
    10. Tinta, Abdoulganiour Almame & Sylla, Ahmed Yves & Lankouande, Edmond, 2023. "Solar PV adoption in rural Burkina Faso," Energy, Elsevier, vol. 278(PB).
    11. Shucai Bai & Fangyi Li & Wu Xie, 2022. "Green but Unpopular? Analysis on Purchase Intention of Heat Pump Water Heaters in China," Energies, MDPI, vol. 15(7), pages 1-19, March.

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