Differential game models of advertising competition
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Bibliographic InfoArticle provided by Elsevier in its journal European Journal of Operational Research.
Volume (Year): 83 (1995)
Issue (Month): 3 (June)
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Web page: http://www.elsevier.com/locate/eor
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- Thepot, Jacques, 1983. "Marketing and investment policies of duopolists in a growing industry," Journal of Economic Dynamics and Control, Elsevier, vol. 5(1), pages 387-404, February.
- Dan Horsky & Karl Mate, 1988. "Dynamic Advertising Strategies of Competing Durable Good Producers," Marketing Science, INFORMS, vol. 7(4), pages 356-367.
- Chaim Fershtman & Vijay Mahajan & Eitan Muller, 1990. "Market Share Pioneering Advantage: A Theoretical Approach," Management Science, INFORMS, vol. 36(8), pages 900-918, August.
- Pradeep K. Chintagunta & Naufel J. Vilcassim, 1992. "An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly," Management Science, INFORMS, vol. 38(9), pages 1230-1244, September.
- Jinn-Tsair Teng & Gerald L. Thompson, 1983. "Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve," Management Science, INFORMS, vol. 29(9), pages 1087-1101, September.
- Gary M. Erickson, 1992. "Empirical Analysis of Closed-Loop Duopoly Advertising Strategies," Management Science, INFORMS, vol. 38(12), pages 1732-1749, December.
- Pradeep K. Chintagunta, 1993. "Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects," Management Science, INFORMS, vol. 39(9), pages 1146-1162, September.
- James W. Friedman, 1983. "Advertising and Oligopolistic Equilibrium," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 464-473, Autumn.
- Charles S. Tapiero, 1979. "A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty," Management Science, INFORMS, vol. 25(9), pages 907-915, September.
- Sorger, Gerhard, 1989. "Competitive dynamic advertising : A modification of the Case game," Journal of Economic Dynamics and Control, Elsevier, vol. 13(1), pages 55-80, January.
- Fershtman, Chaim, 1984. "Goodwill and Market Shares in Oligopoly," Economica, London School of Economics and Political Science, vol. 51(23), pages 271-81, August.
- Fan, Ming & Kumar, Subodha & Whinston, Andrew B., 2009. "Short-term and long-term competition between providers of shrink-wrap software and software as a service," European Journal of Operational Research, Elsevier, vol. 196(2), pages 661-671, July.
- Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
- Monahan, George E. & Sobel, Matthew J., 1997. "Risk-Sensitive Dynamic Market Share Attraction Games," Games and Economic Behavior, Elsevier, vol. 20(2), pages 149-160, August.
- Wang, Qinan & Wu, Zhang, 2001. "A duopolistic model of dynamic competitive advertising," European Journal of Operational Research, Elsevier, vol. 128(1), pages 213-226, January.
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