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Banking behaviour after the lifecycle event of "moving in together": An exploratory study of the role of marketing investments

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Author Info
Lariviere, Bart
Van den Poel, Dirk

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Article provided by Elsevier in its journal European Journal of Operational Research.

Volume (Year): 183 (2007)
Issue (Month): 1 (November)
Pages: 345-369
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Handle: RePEc:eee:ejores:v:183:y:2007:i:1:p:345-369

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Van den Poel, Dirk & Lariviere, Bart, 2004. "Customer attrition analysis for financial services using proportional hazard models," European Journal of Operational Research, Elsevier, vol. 157(1), pages 196-217, August. [Downloadable!] (restricted)
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  2. Srinivasan, Narasimhan & Ratchford, Brian T, 1991. " An Empirical Test of a Model of External Search for Automobiles," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 18(2), pages 233-42, September.
  3. Goldberg, Marvin E & Hartwick, Jon, 1990. " The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 17(2), pages 172-79, September.
  4. Fry, Joseph N, et al, 1973. "Customer Loyalty to Banks: A Longitudinal Study," Journal of Business, University of Chicago Press, vol. 46(4), pages 517-25, October. [Downloadable!] (restricted)
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This page was last updated on 2009-11-7.

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