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Response time patterns in a stated choice experiment

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  • Börjesson, Maria
  • Fosgerau, Mogens

Abstract

This paper studies how response times vary between unlabelled binary choice occasions in a stated choice (SC) experiment, with alternatives differing with respect to in-vehicle travel time and travel cost. The pattern of response times is interpreted as an indicator of the cognitive processes employed by the respondents when making their choices. We find clear signs of reference-dependence in response times in the form of a strong gain–loss asymmetry. Moreover, different patterns of response times for travel time and travel cost indicate that these attributes are processed in different ways by respondents. This may be of particular relevance for choice experiments in the transportation field, where the travel time attribute is central.

Suggested Citation

  • Börjesson, Maria & Fosgerau, Mogens, 2015. "Response time patterns in a stated choice experiment," Journal of choice modelling, Elsevier, vol. 14(C), pages 48-58.
    • Handle: RePEc:eee:eejocm:v:14:y:2015:i:c:p:48-58
    DOI: 10.1016/j.jocm.2015.02.001
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    Cited by:

    1. Mandy Ryan & Nicolas Krucien & Frouke Hermens, 2018. "The eyes have it: Using eye tracking to inform information processing strategies in multi‐attributes choices," Health Economics, John Wiley & Sons, Ltd., vol. 27(4), pages 709-721, April.
    2. Varela, Juan Manuel Lorenzo & Börjesson, Maria & Daly, Andrew, 2018. "Quantifying errors in travel time and cost by latent variables," Transportation Research Part B: Methodological, Elsevier, vol. 117(PA), pages 520-541.
    3. Campbell, Danny & Mørkbak, Morten Raun & Olsen, Søren Bøye, 2018. "The link between response time and preference, variance and processing heterogeneity in stated choice experiments," Journal of Environmental Economics and Management, Elsevier, vol. 88(C), pages 18-34.
    4. Varela, Juan Manuel Lorenzo & Börjesson, Maria & Daly, Andrew, 2018. "Quantifying errors in travel time and cost by latent variables," Working papers in Transport Economics 2018:3, CTS - Centre for Transport Studies Stockholm (KTH and VTI).
    5. Stephane Hess & Andrew Daly & Maria Börjesson, 2020. "A critical appraisal of the use of simple time-money trade-offs for appraisal value of travel time measures," Transportation, Springer, vol. 47(3), pages 1541-1570, June.
    6. Peer, Stefanie & Börjesson, Maria, 2018. "Temporal framing of stated preference experiments: does it affect valuations?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 319-333.
    7. Erlend Dancke Sandorf, 2019. "Did You Miss Something? Inattentive Respondents in Discrete Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(4), pages 1197-1235, August.

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    More about this item

    Keywords

    Response times; Stated choice; Data collection; Value of time; Reference-dependence;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise

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