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Does cognitive load affect creativity? An experiment using a divergent thinking task

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  • Rodet, Cortney S.

Abstract

A major challenge for organizations in the modern economy is understanding how to stimulate creativity among their work force, and emerging research continues to emphasize that creativity is subject to myriad factors related to work structure and work environment. The results from a laboratory experiment using a divergent thinking task show that cognitive load induced by a number memorization task significantly reduces the quantity and variety of creative ideas. Results highlight the importance of work-related stressors and the division of labor when it comes to cultivating creativity.

Suggested Citation

  • Rodet, Cortney S., 2022. "Does cognitive load affect creativity? An experiment using a divergent thinking task," Economics Letters, Elsevier, vol. 220(C).
    • Handle: RePEc:eee:ecolet:v:220:y:2022:i:c:s0165176522003238
    DOI: 10.1016/j.econlet.2022.110849
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    References listed on IDEAS

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    More about this item

    Keywords

    Creativity; Cognitive load; Experiments; Divergent thinking; Work design;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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