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Empathy and delight in a personal service setting

Author

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  • Nguyen, Thi Nguyet Que
  • Tran, Quan Ha Minh
  • Chylinski, Mathew

Abstract

This study examines the mechanisms through which employee empathy is related to customer delight in a personal service setting where customers and frontline employees interact to produce and deliver a service. Building on trait-behavior-performance relation, we propose that there exists an indirect relationship between employee empathy and customer delight with the employee, and that employee deep acting and perceived service quality would independently and serially mediate the empathy-satisfaction relationship. Health care is an appropriate context for examining the role of empathy in customer-employee interactions because of the depth and variance of service experiences. Our sample includes 154 dyads of customers (patients) and service employees (doctors), who were surveyed after a patient and a doctor completed a health consultation, diagnosis or treatment. Our findings suggest that special attention should be paid to leverage deep acting and empathy dimensions of health care. Specifically, health care managers should concentrate on the improvement of competency and capability of medical employees and establishment of a sincere and authentic relationship between patients and employees to achieve patient delight.

Suggested Citation

  • Nguyen, Thi Nguyet Que & Tran, Quan Ha Minh & Chylinski, Mathew, 2020. "Empathy and delight in a personal service setting," Australasian marketing journal, Elsevier, vol. 28(1), pages 11-17.
    • Handle: RePEc:eee:aumajo:v:28:y:2020:i:1:p:11-17
    DOI: 10.1016/j.ausmj.2019.08.003
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    References listed on IDEAS

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    1. Verhaert, Griet A. & Van den Poel, Dirk, 2011. "Empathy as added value in predicting donation behavior," Journal of Business Research, Elsevier, vol. 64(12), pages 1288-1295.
    2. Westbrook, Robert A & Oliver, Richard L, 1991. "The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 84-91, June.
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    Cited by:

    1. Ngo, Liem Viet & Nguyen, Thi Nguyet Que & Tran, Nam The & Paramita, Widya, 2020. "It takes two to tango: The role of customer empathy and resources to improve the efficacy of frontline employee empathy," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    2. Mathieu Lajante & David Remisch, 2023. "Frontline Employees’ Empathy in Service Recovery: a Systematic Literature Review and Agenda for the Future," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 10(1), pages 1-18, December.
    3. Le, Truc Thanh & Nguyen, Thi Nguyet Que & Tran, Quan Ha Minh, 2020. "When giving is good for encouraging social entrepreneurship," Australasian marketing journal, Elsevier, vol. 28(4), pages 253-262.

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