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When giving is good for encouraging social entrepreneurship

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  • Le, Truc Thanh
  • Nguyen, Thi Nguyet Que
  • Tran, Quan Ha Minh

Abstract

We develop a cognitive-affect model of social entrepreneurship that begins with empathy (i.e. perspective taking and empathic concern) and progresses through prosocial behavior to social entrepreneurship intention. We further propose two contingencies – namely entrepreneurial opportunity evaluation and exploitation - that moderate the proposed relationships. We verify theses effects with a sample of 537 respondents. Results suggest that prosocial behavior mediates the relationship between empathy (perspective taking and empathic concern) and social entrepreneurial intention. We also find that opportunity evaluation and opportunity exploitation moderate this mediating pathway.

Suggested Citation

  • Le, Truc Thanh & Nguyen, Thi Nguyet Que & Tran, Quan Ha Minh, 2020. "When giving is good for encouraging social entrepreneurship," Australasian marketing journal, Elsevier, vol. 28(4), pages 253-262.
    • Handle: RePEc:eee:aumajo:v:28:y:2020:i:4:p:253-262
    DOI: 10.1016/j.ausmj.2020.05.005
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    References listed on IDEAS

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    2. Maira Rafaela Vargas-Martínez & Joselina Caridad Tavarez-De Henríquez & Nirda de Jesús Colón-Flores & Cándida María Domínguez-Valerio, 2023. "Business Environment, Attitudes and Entrepreneurial Intentions as Antecedents of Entrepreneurial Inclination among University Students," Sustainability, MDPI, vol. 15(16), pages 1-16, August.

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