IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v54y2015icp190-203.html
   My bibliography  Save this article

The hybrid tourist

Author

Listed:
  • Boztug, Yasemin
  • Babakhani, Nazila
  • Laesser, Christian
  • Dolnicar, Sara

Abstract

Inspired by the recent emergence of the hybrid consumer in the marketing literature, the present article defines hybrid tourists and assesses empirical evidence of their existence. Results indicate that hybrid tourists—tourists whose segment membership for the next trip cannot be predicted from their segment membership of their last trip—are the norm, rather than the exception. Only one quarter of tourists remain in the same motivation segment across more than one trip. Results are similar for expenditure segments. Tourist hybridity exists both with respect to travel motivations and expenditure. Personal characteristics predict hybridity. New approaches of market segmentation are needed to cater for the hybrid tourist.

Suggested Citation

  • Boztug, Yasemin & Babakhani, Nazila & Laesser, Christian & Dolnicar, Sara, 2015. "The hybrid tourist," Annals of Tourism Research, Elsevier, vol. 54(C), pages 190-203.
    • Handle: RePEc:eee:anture:v:54:y:2015:i:c:p:190-203
    DOI: 10.1016/j.annals.2015.07.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738315001000
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2015.07.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Betancourt, Roger R. & Gautschi, David, 1992. "The demand for retail products and the household production model : New views on complementarity and substitutability," Journal of Economic Behavior & Organization, Elsevier, vol. 17(2), pages 257-275, March.
    2. Farley, John U. & Winer, Russell S. & Lehmann, Donald R., 1987. "Stability of membership in market segments identified with a disaggregate consumption model," Journal of Business Research, Elsevier, vol. 15(4), pages 313-328, August.
    3. Ulf Böckenholt & Rolf Langeheine, 1996. "Latent change in recurrent choice data," Psychometrika, Springer;The Psychometric Society, vol. 61(2), pages 285-301, June.
    4. Sara Dolnicar & Friedrich Leisch, 2010. "Evaluation of structure and reproducibility of cluster solutions using the bootstrap," Marketing Letters, Springer, vol. 21(1), pages 83-101, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Harris, Lloyd C. & Pressey, Andrew, 2021. "The myth of business tourist idiosyncrasy," Annals of Tourism Research, Elsevier, vol. 91(C).
    2. Damiano Cortese & Elisa Giacosa & Valter Cantino, 2021. "Knowledge sharing for coopetition in tourist destinations: the difficult path to the network," Review of Managerial Science, Springer, vol. 15(2), pages 275-286, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yu Ding & Wayne S. DeSarbo & Dominique M. Hanssens & Kamel Jedidi & John G. Lynch & Donald R. Lehmann, 2020. "The past, present, and future of measurement and methods in marketing analysis," Marketing Letters, Springer, vol. 31(2), pages 175-186, September.
    2. A van Giessen & K G M Moons & G A de Wit & W M M Verschuren & J M A Boer & H Koffijberg, 2015. "Tailoring the Implementation of New Biomarkers Based on Their Added Predictive Value in Subgroups of Individuals," PLOS ONE, Public Library of Science, vol. 10(1), pages 1-14, January.
    3. Durango-Cohen, Elizabeth J., 2013. "Modeling contribution behavior in fundraising: Segmentation analysis for a public broadcasting station," European Journal of Operational Research, Elsevier, vol. 227(3), pages 538-551.
    4. Hajibaba, Homa & Gretzel, Ulrike & Leisch, Friedrich & Dolnicar, Sara, 2015. "Crisis-resistant tourists," Annals of Tourism Research, Elsevier, vol. 53(C), pages 46-60.
    5. Ana Alina Tudoran, 2022. "A machine learning approach to identifying decision-making styles for managing customer relationships," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 351-374, March.
    6. Paas, L.J. & Bijmolt, T.H.A. & Vermunt, J.K., 2004. "Extending dynamic segmentation with lead generation : A latent class Markov analysis of financial product portfolios," Discussion Paper 2004-1, Tilburg University, Center for Economic Research.
    7. Roger R. Betancourt, 1991. "The New Institutional Economics and the Study of the Cuban Economy," Annual Proceedings, The Association for the Study of the Cuban Economy, vol. 1.
    8. Eugster, Manuel J.A. & Leisch, Friedrich, 2011. "Weighted and robust archetypal analysis," Computational Statistics & Data Analysis, Elsevier, vol. 55(3), pages 1215-1225, March.
    9. Sara Dolnicar & Friedrich Leisch, 2017. "Using segment level stability to select target segments in data-driven market segmentation studies," Marketing Letters, Springer, vol. 28(3), pages 423-436, September.
    10. Durango-Cohen, Elizabeth J. & Torres, Ramón L. & Durango-Cohen, Pablo L., 2013. "Donor Segmentation: When Summary Statistics Don't Tell the Whole Story," Journal of Interactive Marketing, Elsevier, vol. 27(3), pages 172-184.
    11. Dolnicar, Sara & Grün, Bettina & Leisch, Friedrich, 2016. "Increasing sample size compensates for data problems in segmentation studies," Journal of Business Research, Elsevier, vol. 69(2), pages 992-999.
    12. Robert C. Feenstra & Matthew D. Shapiro, 2003. "Introduction to "Scanner Data and Price Indexes"," NBER Chapters, in: Scanner Data and Price Indexes, pages 1-13, National Bureau of Economic Research, Inc.
    13. Sebastian Krey & Uwe Ligges & Friedrich Leisch, 2014. "Music and timbre segmentation by recursive constrained K-means clustering," Computational Statistics, Springer, vol. 29(1), pages 37-50, February.
    14. James H. Anderson, 2002. "The Distribution Sector and the Development Process: are there Patterns? Yes," Economic Inquiry, Western Economic Association International, vol. 40(2), pages 166-176, April.
    15. Roger Betancourt & Margaret Malanoski, 1999. "An Estimable Model of Supermarket Behavior: Prices, Distribution Services and Some Effects of Competition," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 26(1), pages 55-73, March.
    16. Mick Silver, 2009. "Comment on "CPI Bias from Supercenters: Does the BLS Know that Wal-Mart Exists?"," NBER Chapters, in: Price Index Concepts and Measurement, pages 235-238, National Bureau of Economic Research, Inc.
    17. Netzer, Oded & Lattin, James M. & Srinivasan, V. Seenu, 2007. "A Hidden Markov Model of Customer Relationship Dynamics," Research Papers 1904r, Stanford University, Graduate School of Business.
    18. Seabra, Cláudia & Dolnicar, Sara & Abrantes, José Luís & Kastenholz, Elisabeth, 2013. "Heterogeneity in risk and safety perceptions of international tourists," Tourism Management, Elsevier, vol. 36(C), pages 502-510.
    19. Domínguez Vila, Trinidad & Darcy, Simon & Alén González, Elisa, 2015. "Competing for the disability tourism market – A comparative exploration of the factors of accessible tourism competitiveness in Spain and Australia," Tourism Management, Elsevier, vol. 47(C), pages 261-272.
    20. Amaro, Suzanne & Duarte, Paulo & Henriques, Carla, 2016. "Travelers’ use of social media: A clustering approach," Annals of Tourism Research, Elsevier, vol. 59(C), pages 1-15.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:54:y:2015:i:c:p:190-203. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.