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Advertising Caps and News Quality

Author

Listed:
  • Maria Rosa Battaggion

    (University of Bergamo)

  • Alessandro Vaglio

    (University of Bergamo)

Abstract

The paper analyzes, from a theoretical viewpoint, the effects of a switch of advertising resources from press to broadcasting, focusing on the implications for the quality of information provided by media outlets. Our main conclusions are that the alleged impact of advertising on newspapers' quality is ambiguous in the complementary case, while in the substitute case a shift of advertising resources from press to broadcasting would increase newspapers' quality.

Suggested Citation

  • Maria Rosa Battaggion & Alessandro Vaglio, 2020. "Advertising Caps and News Quality," Economics Bulletin, AccessEcon, vol. 40(1), pages 117-127.
    • Handle: RePEc:ebl:ecbull:eb-19-00989
    as

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    File URL: http://www.accessecon.com/Pubs/EB/2020/Volume40/EB-20-V40-I1-P12.pdf
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    References listed on IDEAS

    as
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    6. Seabright,Paul & von Hagen,Jürgen (ed.), 2007. "The Economic Regulation of Broadcasting Markets," Cambridge Books, Cambridge University Press, number 9780521696340.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Advertising cap; Broadcasting; Newspapers; Information quality;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L5 - Industrial Organization - - Regulation and Industrial Policy

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