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Welfare Effects of Public Service Broadcasting in a Free-to-Air TV Market

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  • Sieg, Gernot
  • Rothbauer, Jula

Abstract

A welfare-maximizing Public Service Broadcaster (PSB) broadcasts both information-type and show-type content if (i) the information consumption of TV viewers generates external benefits for society by improving the ability of voters to control politicians and (ii) the marginal external benefits of information consumption diminish as the information possessed by voters increases. We analyze a two-sided free-to-air TV market with two differentiated private channels and a commercial-free PSB. Welfare depends on the efficiency of the PSB, the external benefits of voter information, and lost rents from the advertising market. Welfare can be higher without a PSB. --

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Paper provided by Verein für Socialpolitik / German Economic Association in its series Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order with number 79800.

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Date of creation: 2013
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Handle: RePEc:zbw:vfsc13:79800

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  1. Peitz, Martin & Valletti, Tommaso M., 2008. "Content and advertising in the media: Pay-tv versus free-to-air," International Journal of Industrial Organization, Elsevier, Elsevier, vol. 26(4), pages 949-965, July.
  2. Stühmeier Torben & Wenzel Tobias, 2012. "Regulating Advertising in the Presence of Public Service Broadcasting," Review of Network Economics, De Gruyter, De Gruyter, vol. 11(2), pages 1-23, June.
  3. Andrea Prat & David Strömberg, 2006. "Commercial Television and Voter Information," Levine's Bibliography 784828000000000363, UCLA Department of Economics.
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  7. Choi, Jay Pil, 2006. "Broadcast competition and advertising with free entry: Subscription vs. free-to-air," Information Economics and Policy, Elsevier, Elsevier, vol. 18(2), pages 181-196, June.
  8. Jürgen Hagen, 2006. "Introduction," International Tax and Public Finance, Springer, Springer, vol. 13(4), pages 301-302, August.
  9. Simon P. Anderson & Stephen Coate, 2005. "Market Provision of Broadcasting: A Welfare Analysis," Review of Economic Studies, Oxford University Press, vol. 72(4), pages 947-972.
  10. Anthony Downs, 1957. "An Economic Theory of Political Action in a Democracy," Journal of Political Economy, University of Chicago Press, University of Chicago Press, vol. 65, pages 135.
  11. Rothbauer, Julia & Sieg, Gernot, 2010. "Public service broadcasting of sport, shows, and news as economic solution to the voter's paradox of rational ignorance," Economics Department Working Paper Series 9, Technische Universität Braunschweig, Economics Department.
  12. Prat, Andrea & Strömberg, David, 2011. "The Political Economy of Mass Media," CEPR Discussion Papers, C.E.P.R. Discussion Papers 8246, C.E.P.R. Discussion Papers.
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  14. Sara Connolly & Shaun P. Hargreaves Heap, 2007. "Cross Country Differences in Trust in Television and the Governance of Public Broadcasters," Kyklos, Wiley Blackwell, Wiley Blackwell, vol. 60(1), pages 3-14, 02.
  15. Mark Armstrong & Helen Weeds, 2005. "Public Service Broadcasting in the Digital World," Industrial Organization, EconWPA 0507010, EconWPA.
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  17. Grossman, Gene M & Shapiro, Carl, 1984. "Informative Advertising with Differentiated Products," Review of Economic Studies, Wiley Blackwell, Wiley Blackwell, vol. 51(1), pages 63-81, January.
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