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Effect of Marketing Strategy on Export Performance: Evidence from Nigerian Export Companies

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  • Oyeniyi, Omotayo

    (Covenant University, Nigeria)

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  • Oyeniyi, Omotayo, 2009. "Effect of Marketing Strategy on Export Performance: Evidence from Nigerian Export Companies," Annals - Economic and Administrative Series -, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 249-261, December.
    • Handle: RePEc:but:anneas:v:3:y:2009:i:1:p:249-261
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    References listed on IDEAS

    as
    1. John W Cadogan & Adamantios Diamantopoulos & Judy A Siguaw, 2002. "Export Market-oriented Activities: Their Antecedents and Performance Consequences," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 615-626, September.
    2. Taye Mengistae & Catherine Pattillo, 2004. "Export Orientation and Productivity in Sub-Saharan Africa," IMF Staff Papers, Palgrave Macmillan, vol. 51(2), pages 1-6.
    3. Robert G Cooper & Elko J Kleinschmidt, 1985. "The Impact of Export Strategy on Export Sales Performance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 16(1), pages 37-55, March.
    4. Warren J Bilkey, 1982. "Variables Associated with Export Profitability," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(2), pages 39-55, June.
    Full references (including those not matched with items on IDEAS)

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