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Export Market-oriented Activities: Their Antecedents and Performance Consequences

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  • John W Cadogan

    (Aston University)

  • Adamantios Diamantopoulos

    (Loughborough University)

  • Judy A Siguaw

    (Cornell University)

Abstract

This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were found to be positively related to export market-oriented activities. In turn, export market-oriented activities were positively associated with aspects of export performance.© 2002 JIBS. Journal of International Business Studies (2002) 33, 615–626

Suggested Citation

  • John W Cadogan & Adamantios Diamantopoulos & Judy A Siguaw, 2002. "Export Market-oriented Activities: Their Antecedents and Performance Consequences," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 615-626, September.
  • Handle: RePEc:pal:jintbs:v:33:y:2002:i:3:p:615-626
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