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Winning and Giving: Football Results and Alumni Giving at Selective Private Colleges and Universities

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  • Sarah E. Turner
  • Lauren A. Meserve
  • William G. Bowen

Abstract

Objective. Our central question is how changes in an institution's football success affect giving behavior. Also, we consider whether former varsity athletes are more or less sensitive in their giving behavior than other alumni to the competitive success of their school and whether such effects differ by type of institution. Methods. Using micro data from 15 academically selective private colleges and universities, the analysis presents fixed‐effects estimates of how football winning percentages affect giving behavior. Results. General giving rates are unaffected by won‐lost records at the high‐profile Division IA schools and at the Ivy League schools. Increases in winning percentages yield modest positive increases in giving rates, particularly among former atheletes, at the lower‐profile Division III liberal arts colleges. Conclusions. While there is a modest positive effect at Division III colleges, our results do not support the notion that winning and giving go hand‐in‐hand at the selective private universities that play big‐time football.

Suggested Citation

  • Sarah E. Turner & Lauren A. Meserve & William G. Bowen, 2001. "Winning and Giving: Football Results and Alumni Giving at Selective Private Colleges and Universities," Social Science Quarterly, Southwestern Social Science Association, vol. 82(4), pages 812-826, December.
    • Handle: RePEc:bla:socsci:v:82:y:2001:i:4:p:812-826
    DOI: 10.1111/0038-4941.00061
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    References listed on IDEAS

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    1. Baade, Robert A. & Sundberg, Jeffrey O., 1996. "What determines alumni generosity?," Economics of Education Review, Elsevier, vol. 15(1), pages 75-81, February.
    2. McCormick, Robert E & Tensley, Maurice, 1987. "Athletics versus Academics? Evidence from SAT Scores," Journal of Political Economy, University of Chicago Press, vol. 95(5), pages 1103-1116, October.
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    1. Robert Kirby Goidel & John Maxwell Hamilton, 2006. "Strengthening Higher Education Through Gridiron Success? Public Perceptions of the Impact of National Football Championships on Academic Quality," Social Science Quarterly, Southwestern Social Science Association, vol. 87(4), pages 851-862, December.
    2. Malcolm Getz & John Siegfried, 2010. "What Does Intercollegiate Athletics Do To or For Colleges and Universities?," Vanderbilt University Department of Economics Working Papers 1005, Vanderbilt University Department of Economics.
    3. Michael L. Anderson, 2012. "The Benefits of College Athletic Success: An Application of the Propensity Score Design with Instrumental Variables," NBER Working Papers 18196, National Bureau of Economic Research, Inc.
    4. Bao, Jingyuan & Durango-Cohen, Elizabeth J. & Levontin, Liat & Durango-Cohen, Pablo L., 2022. "Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model," Journal of Business Research, Elsevier, vol. 151(C), pages 489-503.
    5. Avery, Christopher & Cadman, Brian & Cassar, Gavin, 2016. "Academics vs. Athletics: Career Concerns for NCAA Division I Coaches," Working Paper Series 16-013, Harvard University, John F. Kennedy School of Government.
    6. Stinson, Jeffrey L. & Howard, Dennis R., 2008. "Winning Does Matter: Patterns in Private Giving to Athletic and Academic Programs at NCAA Division I-AA and I-AAA Institutions," Sport Management Review, Elsevier, vol. 11(1), pages 1-20, May.
    7. Jonathan Meer, 2013. "The Habit Of Giving," Economic Inquiry, Western Economic Association International, vol. 51(4), pages 2002-2017, October.
    8. Meer, Jonathan & Rosen, Harvey S., 2009. "The impact of athletic performance on alumni giving: An analysis of microdata," Economics of Education Review, Elsevier, vol. 28(3), pages 287-294, June.
    9. Austin F. Eggers & Peter A. Groothuis, 2021. "The Impact of Winning an NCAA Men's Basketball or Football Championship on Academic Quality," Economics Bulletin, AccessEcon, vol. 41(2), pages 263-275.
    10. Holmes, Jessica, 2009. "Prestige, charitable deductions and other determinants of alumni giving: Evidence from a highly selective liberal arts college," Economics of Education Review, Elsevier, vol. 28(1), pages 18-28, February.
    11. Michael L. Anderson, 2017. "The Benefits of College Athletic Success: An Application of the Propensity Score Design," The Review of Economics and Statistics, MIT Press, vol. 99(1), pages 119-134, March.
    12. D. Randall Smith, 2009. "College Football and Student Quality: An Advertising Effect or Culture and Tradition?," American Journal of Economics and Sociology, Wiley Blackwell, vol. 68(2), pages 553-579, April.
    13. Jessica A. Holmes & James A. Meditz & Paul M. Sommers, 2008. "Athletics and Alumni Giving," Journal of Sports Economics, , vol. 9(5), pages 538-552, October.
    14. Daniel R. Marburger, 2015. "How Are Athletic Directors Rewarded in the NCAA Football Bowl Subdivision?," Journal of Sports Economics, , vol. 16(3), pages 254-267, April.
    15. Phanindra V. Wunnava & Albert A. Okunade, 2013. "Do Business Executives Give More to Their Alma Mater? Longitudinal Evidence from a Large University," American Journal of Economics and Sociology, Wiley Blackwell, vol. 72(3), pages 761-778, July.
    16. Jonathan Meer & Harvey S. Rosen, 2008. "The Impact of Athletic Performance on Alumni Giving: An Analysis of Micro Data," Working Papers 1046, Princeton University, Department of Economics, Center for Economic Policy Studies..
    17. Laura Beaudin, 2018. "Examining the Relationship Between Athletic Program Expenditure and Athletic Program Success Among NCAA Division I Institutions," Journal of Sports Economics, , vol. 19(7), pages 1016-1045, October.
    18. repec:pri:cepsud:162rosen is not listed on IDEAS
    19. Lawrence M. Kahn, 2007. "Markets: Cartel Behavior and Amateurism in College Sports," Journal of Economic Perspectives, American Economic Association, vol. 21(1), pages 209-226, Winter.
    20. Mark D. Groza, 2010. "NCAA conference realignment and football game day attendance," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 31(8), pages 517-529, December.

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