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Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model

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  • Bao, Jingyuan
  • Durango-Cohen, Elizabeth J.
  • Levontin, Liat
  • Durango-Cohen, Pablo L.

Abstract

We present a Compound Poisson Mixture Regression model of the joint distribution of transaction frequency and monetary value, and apply it to study alumni donations at a university in the USA. The model captures covariate effects, recognizing that both response variables emanate from one statistical unit — a donor. Heterogeneity, group-level factors, and other features of the data are captured through coefficients that vary between segments.

Suggested Citation

  • Bao, Jingyuan & Durango-Cohen, Elizabeth J. & Levontin, Liat & Durango-Cohen, Pablo L., 2022. "Analysis of factors influencing recurring donations in a university setting: A compound poisson mixture regression model," Journal of Business Research, Elsevier, vol. 151(C), pages 489-503.
    • Handle: RePEc:eee:jbrese:v:151:y:2022:i:c:p:489-503
    DOI: 10.1016/j.jbusres.2022.07.026
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