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Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry

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  • Giuseppe Delmestri
  • Fabrizio Montanari
  • Alessandro Usai
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    Abstract

    We investigate what factors are required in order to succeed in project-based cultural industries. In particular, we focus on the effects of relational stability and reputation on two key dimensions of movies' success: commercial success and artistic merit. We combine the two dimensions of films' performance for a more accurate understanding of how authenticity and artistic merit are manufactured in the movie industry. We examine this question by analysing a sample of Italian films and focusing on the role of the film director. We argue that commercial success is favoured by a director's strong vertical ties (with producers and distributors) and economic reputation, while artistic merit is positively affected by a director's weak horizontal ties (with other creative partners) and artistic reputation. We propose an explanation in terms of varying degrees of task routineness and we use it to account for the divergence between our results and others in the cultural and organizational literature. Copyright Blackwell Publishing Ltd 2005.

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    Bibliographic Info

    Article provided by Wiley Blackwell in its journal Journal of Management Studies.

    Volume (Year): 42 (2005)
    Issue (Month): 5 (07)
    Pages: 975-1002

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    Handle: RePEc:bla:jomstd:v:42:y:2005:i:5:p:975-1002

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    Web page: http://www.blackwellpublishing.com/journal.asp?ref=0022-2380

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    Web: http://www.blackwellpublishing.com/subs.asp?ref=00022-2380

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    Cited by:
    1. Joris Ebbers & Nachoem Wijnberg, 2012. "The effects of having more than one good reputation on distributor investments in the film industry," Journal of Cultural Economics, Springer, vol. 36(3), pages 227-248, August.
    2. Pierre-Alexandre Balland & Mathijs de Vaan & Ron Boschma, 2011. "The Dynamics of Interfirm Networks along the Industry Life Cycle: The Case of the Global Video Games Industry 1987-2007," Papers in Evolutionary Economic Geography (PEEG) 1114, Utrecht University, Section of Economic Geography, revised Aug 2011.
    3. Brinja Meiseberg & Thomas Ehrmann, 2013. "Diversity in teams and the success of cultural products," Journal of Cultural Economics, Springer, vol. 37(1), pages 61-86, February.
    4. Allègre Hadida, 2010. "Commercial success and artistic recognition of motion picture projects," Journal of Cultural Economics, Springer, vol. 34(1), pages 45-80, February.
    5. Ebbers, Joris J. & Wijnberg, Nachoem M., 2012. "Nascent ventures competing for start-up capital: Matching reputations and investors," Journal of Business Venturing, Elsevier, vol. 27(3), pages 372-384.
    6. Lorenzen, Mark & Täube, Florian Arun, 2008. "Breakout from Bollywood? The roles of social networks and regulation in the evolution of Indian film industry," Journal of International Management, Elsevier, vol. 14(3), pages 286-299, September.
    7. A. E. Scorcu & R. Zanola, 2011. "Survival in the Cultural Market: The Case of Temporary Exhibitions," Working Paper Series 36_11, The Rimini Centre for Economic Analysis.
    8. Andersen, Kristina Vaarst, 2013. "The problem of embeddedness revisited: Collaboration and market types," Research Policy, Elsevier, vol. 42(1), pages 139-148.

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