IDEAS home Printed from https://ideas.repec.org/a/bla/jomstd/v42y2005i5p901-922.html
   My bibliography  Save this article

Tricks of the Trade: The Performance and Interpretation of Authenticity

Author

Listed:
  • Brian Moeran

Abstract

abstract This paper discusses a Tokyo advertising agency's preparation of campaign ideas for a competitive presentation made to a Japanese multinational corporation planning to advertise in both Germany and the United States, and the part played therein by the author as authentic foreign other. Based on anthropological fieldwork, the paper gives details of the client's orientation and the agency's subsequent market analysis and creative interpretations, while following the back‐stage interpretations of key personnel's tastes by the agency's account team as a means towards making their final selection of campaign ideas for the presentation. This description gives rise to two complementary analyses of authenticity. One concerns advertising as ‘authentic reproduction’ in the context of the interpretation of cultural stereotypes. The other analyses back stage strategy and front stage performance to show how the performance and interpretation of authenticity are tricks of the trade that enable Japanese business organizations to be seen as professional and credible in the eyes of their clients, competitors, customers and partners.

Suggested Citation

  • Brian Moeran, 2005. "Tricks of the Trade: The Performance and Interpretation of Authenticity," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 901-922, July.
    • Handle: RePEc:bla:jomstd:v:42:y:2005:i:5:p:901-922
    DOI: 10.1111/j.1467-6486.2005.00526.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1467-6486.2005.00526.x
    Download Restriction: no
    File URL: https://libkey.io/10.1111/j.1467-6486.2005.00526.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Silviya Svejenova, 2005. "‘The Path with the Heart’: Creating the Authentic Career," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 947-974, July.
    2. Timothy Clark & Iain Mangham, 2004. "From Dramaturgy to Theatre as Technology: The Case of Corporate Theatre," Journal of Management Studies, Wiley Blackwell, vol. 41(1), pages 37-59, January.
    3. Phil Johnson & Joanne Duberley, 2003. "Reflexivity in Management Research," Journal of Management Studies, Wiley Blackwell, vol. 40(5), pages 1279-1303, July.
    4. Mary Ann Glynn & Michael Lounsbury, 2005. "From the Critics’ Corner: Logic Blending, Discursive Change and Authenticity in a Cultural Production System," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1031-1055, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Stephanie Lu Wang & Qian Gu & Mary Ann Glinow & Paul Hirsch, 2020. "Cultural industries in international business research: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 665-692, June.
    2. Tamar Sagiv & Tal Simons & Israel Drori, 2020. "The Construction of Authenticity in the Creative Process: Lessons from Choreographers of Contemporary Dance," Organization Science, INFORMS, vol. 31(1), pages 23-46, January.
    3. Silviya Svejenova, 2005. "‘The Path with the Heart’: Creating the Authentic Career," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 947-974, July.
    4. Richard A. Peterson, 2005. "In Search of Authenticity," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1083-1098, July.
    5. Gino Cattani & Roger L. M. Dunbar & Zur Shapira, 2017. "How Commitment to Craftsmanship Leads to Unique Value: Steinway & Sons’ Differentiation Strategy," Strategy Science, INFORMS, vol. 2(1), pages 13-38, March.
    6. Susan Standing & Craig Standing, 2019. "Innovating Authentically: Cultural Differentiation in the Animation Sector," Systemic Practice and Action Research, Springer, vol. 32(5), pages 557-571, October.
    7. Candace Jones & N. Anand & Josè Luis Alvarez, 2005. "Manufactured Authenticity and Creative Voice in Cultural Industries," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 893-899, July.
    8. Deborah Jones & Karen Smith, 2005. "Middle‐earth Meets New Zealand: Authenticity and Location in the Making of The Lord of the Rings," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 923-945, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Giuseppe Delmestri & Fabrizio Montanari & Alessandro Usai, 2005. "Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 975-1002, July.
    2. Deborah Jones & Karen Smith, 2005. "Middle‐earth Meets New Zealand: Authenticity and Location in the Making of The Lord of the Rings," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 923-945, July.
    3. Candace Jones & N. Anand & Josè Luis Alvarez, 2005. "Manufactured Authenticity and Creative Voice in Cultural Industries," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 893-899, July.
    4. Guiette, Alain & Vandenbempt, Koen, 2017. "Change managerialism and micro-processes of sensemaking during change implementation," Scandinavian Journal of Management, Elsevier, vol. 33(2), pages 65-81.
    5. Diab, Ahmed A., 2021. "The appearance of community logics in management accounting and control: Evidence from an Egyptian sugar beet village," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 79(C).
    6. Beata M. Kowalczyk, 2023. "“…in Japan, we are just imitating the ‘real’ thing…”. (Re)doing racialized authentic self in classical music," Gender, Work and Organization, Wiley Blackwell, vol. 30(4), pages 1468-1483, July.
    7. Dennis Jancsary & Renate E. Meyer & Markus A. Höllerer & Vitaliano Barberio, 2017. "Toward a Structural Model of Organizational-Level Institutional Pluralism and Logic Interconnectedness," Organization Science, INFORMS, vol. 28(6), pages 1150-1167, December.
    8. Sarasini, Steven, 2013. "Institutional work and climate change: Corporate political action in the Swedish electricity industry," Energy Policy, Elsevier, vol. 56(C), pages 480-489.
    9. O'Neil, Isobel & Ucbasaran, Deniz, 2016. "Balancing “what matters to me” with “what matters to them”: Exploring the legitimation process of environmental entrepreneurs," Journal of Business Venturing, Elsevier, vol. 31(2), pages 133-152.
    10. Matthew Bamber & Santhosh Abraham, 2020. "On the “Realities” of Investor‐Manager Interactivity: Baudrillard, Hyperreality, and Management Q&A Sessions†," Contemporary Accounting Research, John Wiley & Sons, vol. 37(2), pages 1290-1325, June.
    11. André Spicer & Graham Sewell, 2010. "From National Service to Global Player: Transforming the Organizational Logic of a Public Broadcaster," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 913-943, September.
    12. Wright, April L. & Zammuto, Raymond F., 2013. "Creating opportunities for institutional entrepreneurship: The Colonel and the Cup in English County Cricket," Journal of Business Venturing, Elsevier, vol. 28(1), pages 51-68.
    13. Florence Allard-Poesi, 2015. "Des méthodes qualitatives dans la recherche en management : Voies principales, tournants et chemins de traverse," Post-Print hal-01111378, HAL.
    14. Jean‐François Soublière & Christi Lockwood, 2022. "Achieving cultural resonance: Four strategies toward rallying support for entrepreneurial endeavors," Strategic Management Journal, Wiley Blackwell, vol. 43(8), pages 1499-1527, August.
    15. Wu, Xiaojie & Tan, Xiaoxia & Wang, Xiuqiong, 2023. "The institutional logics perspective in management and organizational studies," Journal of Business Research, Elsevier, vol. 167(C).
    16. Jacques-Bernard Gauthier & Lavagnon Ika, 2022. "The rigor-relevance gap in Project Management research: It's time to stop the lament and think and act reflexively," Working Papers hal-03563085, HAL.
    17. Massimo Giovanardi & Maria Giulia Silvagni & Francesco Maria Barbini, 2023. "The SWOT of Damocles: challenges in shaping inclusive place marketing audits," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 294-304, September.
    18. Sealy-O’Donnell, Sue, 2015. "Backstage – the play within a play: Utilising a dramaturgical metaphor to consider the rapid development of team culture in short-term stage crews," MBA Research Papers 4935, Victoria University of Wellington, School of Management.
    19. Florence Allard-Poesi & Olivier Germain & Isabelle Huault & Gérard Koenig, 2015. "Are organization studies well inspired? Four views [Les théories des organisations sont-elles bien inspirées ? Quatre regards]," Post-Print hal-01123814, HAL.
    20. Maximilian Benner, 2022. "Legitimizing path development by interlinking institutional logics: The case of Israel's desert tourism," PEGIS geo-disc-2022_01, Institute for Economic Geography and GIScience, Department of Socioeconomics, Vienna University of Economics and Business.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jomstd:v:42:y:2005:i:5:p:901-922. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-2380 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.