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Trends In U.S. Wheat-Based Food Consumption: Nutrition, Convenience, And Ethnic Foods

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  • Moutou, Christele
  • Brester, Gary W.

Abstract

This study identifies U.S. consumers' use of food nutrition labels on wheat-based foods; consumer attitudes toward the importance of taste, price, and nutrition in choosing wheat-based snack foods; and consumer knowledge of Middle-Eastern wheat-based foods. A survey of U.S. primary grocery shoppers indicated that most respondents believed it was important that their diets contained wheat-based food products. A majority of respondents indicated that fat content was the most important item on food nutrition labels when making a wheat-based food purchase decision. A majority of respondents indicated that taste was the most important factor when making wheat-based snack food purchases. Most respondents were not familiar with Middle-Eastern wheat-based foods.

Suggested Citation

  • Moutou, Christele & Brester, Gary W., 1998. "Trends In U.S. Wheat-Based Food Consumption: Nutrition, Convenience, And Ethnic Foods," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(2), pages 1-14, July.
    • Handle: RePEc:ags:jlofdr:26878
    DOI: 10.22004/ag.econ.26878
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    References listed on IDEAS

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    1. Gary W. Brester & Arlo Biere & Justin Armbrister, 1996. "Marketing identity preserved grain products: The case of American White Wheat Producers Association," Agribusiness, John Wiley & Sons, Ltd., vol. 12(3), pages 301-308.
    2. Nayga, Rodolfo M., 1996. "Determinants of Consumers' Use of Nutritional Information on Food Packages," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 28(2), pages 303-312, December.
    3. Rhonda K. Skaggs & Dale J. Menkhaus & Steven J. Torok & Ray A. Field, 1987. "Test marketing of branded, low fat, fresh beef," Agribusiness, John Wiley & Sons, Ltd., vol. 3(3), pages 257-271.
    4. Rafael Cortez & Ben Senauer, 1996. "Taste Changes in the Demand for Food by Demographic Groups in the United States: A Nonparametric Empirical Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(2), pages 280-289.
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    2. Armah, Paul W. & Kennedy, Donald, 2000. "Evaluating Consumer Perceptions And Preferences For Pasture-Raised Pork In The Mississippi Delta Of Arkansas," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 18(3), pages 1-13.
    3. Schupp, Alvin R. & Gillespie, Jeffrey M. & Reed, Debra, 1998. "Consumer Choice Among Alternative Red Meats," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), pages 1-9, November.
    4. E. William Nganje & Simeon Kaitibie & Thomas Taban, 2005. "Multinomial logit models comparing consumers' and producers' risk perception of specialty meat," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 375-390.

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