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Characteristics Of Consumers Demanding And Their Willingness To Pay For Certified Safer Pork

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Author Info

  • Miller, Gay Y.
  • Unnevehr, Laurian J.

Abstract

A telephone survey of 609 Illinois households was conducted in spring 1999. Most consumers surveyed have concerns about pork safety. Concerns were greatest among households with children, lower incomes, older consumers, and Blacks. Lower consumption of pork was associated with higher concern. Consumers had more confidence in USDA certification of enhanced pork safety than in industry certification. Most consumers were willing to pay some price premium for a certified safer product. Those willing to pay more were more likely women, older consumers with incomes less than $70,000, who live in an urban household, and have concern about pork safety.

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File URL: http://purl.umn.edu/14697
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Bibliographic Info

Article provided by Agricultural Economics Association of Georgia in its journal Journal of Agribusiness.

Volume (Year): 19 (2001)
Issue (Month): 2 ()
Pages:

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Handle: RePEc:ags:jloagb:14697

Contact details of provider:
Postal: 301 Conner Hall, University of Georgia, Athens, GA 30602-7509
Web page: http://www.agecon.uga.edu/~jab/
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Related research

Keywords: certified safer pork; consumer demand; food safety; pork; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;

References

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  1. Laurian J. Unnevehr & Jay Y. Miller & Miguel I. G�mez, 1999. "Ensuring Food Safety and Quality in Farm-Level Production: Emerging Lessons from the Pork Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1096-1101.
  2. Jason F. Shogren & John A. Fox & Dermot J. Hayes & Jutta Roosen, 1999. "Observed Choices for Food Safety in Retail, Survey, and Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1192-1199.
  3. Hayes, Dermot J. & Shogren, Jason F. & Shin, Seung Youll & Kliebenstein, James, 1995. "Valuing Food Safety in Experimental Auction Markets," Staff General Research Papers 835, Iowa State University, Department of Economics.
  4. Fox, John A. & Shogren, Jason F. & Hayes, Dermot J. & Kliebenstein, James, 1998. "Cvm-X: Calibrating Contingent Values with Experimental Auction Markets," Staff General Research Papers 1311, Iowa State University, Department of Economics.
  5. Boland, Michael A. & Fox, John A. & Mark, Darrell R., 1999. "Consumer Willingness-To-Pay For Pork Produced Under An Integrated Meat Safety System," 1999 Annual Meeting, July 11-14, 1999, Fargo, ND 35667, Western Agricultural Economics Association.
  6. Doyle, Michael P., 2000. "Food Safety Issues Arising At Food Production In A Global Market," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 18(1), March.
  7. Herriges, Joseph A. & Shogren, Jason F., 1996. "Starting Point Bias in Dichotomous Choice Valuation with Follow-Up Questioning," Journal of Environmental Economics and Management, Elsevier, vol. 30(1), pages 112-131, January.
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