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Product Differentiation and Target Marketing by Agricultural Producers

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  • Phillips, Jon C.
  • Peterson, H. Christopher

Abstract

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Suggested Citation

  • Phillips, Jon C. & Peterson, H. Christopher, 2004. "Product Differentiation and Target Marketing by Agricultural Producers," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2004, pages 1-11.
    • Handle: RePEc:ags:jasfmr:198504
    DOI: 10.22004/ag.econ.198504
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    References listed on IDEAS

    as
    1. Brester, Gary W. & Penn, J.B., 1999. "Strategic Business Management Principles For The Agricultural Production Sector In A Changing Global Food System," Policy Issues Papers 29161, Montana State University, Department of Agricultural Economics and Economics, Trade Research Center.
    2. Kennedy, P. Lynn & Rosson, C. Parr, III, 2002. "Impacts Of Globalization On Agricultural Competitiveness: The Case Of Nafta," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(2), pages 1-14, August.
    3. Munisamy Gopinath & Carlos Arnade & Mathew Shane & Terry Roe, 1997. "Agricultural competitiveness: The case of the United States and major EU countries," Agricultural Economics, International Association of Agricultural Economists, vol. 16(2), pages 99-109, May.
    4. Chris T. Bastian & Deborah M. Oakley-Simpson & Donald M. McLeod & Dale J. Menkhaus & Dan Alsup & Jeff Ogden & Glen D. Whipple, 1999. "Niche Market Potential: The Case of the U.S. Craft Brewing Industry," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 21(2), pages 552-562.
    5. Darren Hudson & Don Ethridge, 2000. "Competitiveness of Agricultural Commodities in the United States: Expanding Our View," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(5), pages 1219-1223.
    6. Gary W. Brester, 1999. "Vertical Integration of Production Agriculture Into Value-Added Niche Markets: The Case of Wheat Montana Farms & Bakery," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 21(1), pages 276-285.
    7. Blank, Steven C., 2001. "The Challenge To Think Big As American Agriculture Shrinks," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(2), pages 1-17, December.
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    Cited by:

    1. Branko Mihailović & Ivana Radić Jean & Vesna Popović & Katica Radosavljević & Biljana Chroneos Krasavac & Aleksandra Bradić-Martinović, 2020. "Farm Differentiation Strategies and Sustainable Regional Development," Sustainability, MDPI, vol. 12(17), pages 1-19, September.
    2. Boesch Irene & Weber Michael, 2012. "Processor's Preferences and Basic Differentiation Strategies for Potatoes, Milk, and Wheat in Switzerland," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-24, October.
    3. Michal Chocholousek & Zuzana Hlouskova & Tereza Simova & Jan Huml, 2021. "Agriculture farms product differentiation assessment in the Czech Republic," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 67(3), pages 81-89.

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    Keywords

    Farm Management; Marketing;

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