IDEAS home Printed from https://ideas.repec.org/p/ags/midasp/11481.html
   My bibliography  Save this paper

Segmentation And Differentiation Of Agri-Food Niche Markets: Examples From The Literature

Author

Listed:
  • Phillips, Jon C.
  • Peterson, H. Christopher

Abstract

ABSTRACT Niche marketing has recently received a great deal of attention in the agri-food trade press and in academic circles as a legitimate strategy for small- and medium-sized agri-food firms. Due to the limited theoretical treatment of agri-food niche marketing strategy, the paper will apply marketing concepts from the general management literature (e.g., Porter; Linneman and Stanton) to agri-food industries. The first objective of the paper is to introduce the three elements of niche marketing strategies and show how these elements can be used to form a strategy identification matrix. The matrix is intended to be used by agribusiness decision makers to assist in the development of niche marketing strategies. The second objective is to provide examples of successful niche marketing strategies that have appeared in the literature related to agricultural markets. More than forty such examples have been identified and collected. These case studies will be analyzed, and their relationship to the niche strategy matrix will be examined.

Suggested Citation

  • Phillips, Jon C. & Peterson, H. Christopher, 2001. "Segmentation And Differentiation Of Agri-Food Niche Markets: Examples From The Literature," Staff Paper Series 11481, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    • Handle: RePEc:ags:midasp:11481
    DOI: 10.22004/ag.econ.11481
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/11481/files/sp01-05.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.11481?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jain, Subhash C., 1994. "Global Competitiveness in the Beer Industry: A Case Study," Research Reports 25161, University of Connecticut, Food Marketing Policy Center.
    2. John A. Fox, 1995. "Determinants of Consumer Acceptability of Bovine Somatotropin," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 17(1), pages 51-62.
    3. Gary W. Brester, 1999. "Vertical Integration of Production Agriculture Into Value-Added Niche Markets: The Case of Wheat Montana Farms & Bakery," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 21(1), pages 276-285.
    4. Kazmierczak, Tamra Kirkpatrick & Bell, James B., 1995. "A niche marketing guide for lamb cooperatives," Research Reports 49825, United States Department of Agriculture, Rural Development.
    5. Chris T. Bastian & Deborah M. Oakley-Simpson & Donald M. McLeod & Dale J. Menkhaus & Dan Alsup & Jeff Ogden & Glen D. Whipple, 1999. "Niche Market Potential: The Case of the U.S. Craft Brewing Industry," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 21(2), pages 552-562.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Margo P. M. Enthoven & Aleid E. Brouwer, 2020. "Investigating spatial concentration of sustainable restaurants: It is all about good food!," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 64(3), pages 575-594, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Loureiro, Maria L. & Hine, Susan, 2002. "Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for Local (Colorado Grown), Organic, and GMO-Free Products," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(3), pages 477-487, December.
    2. Phillips, Jon C. & Peterson, H. Christopher, 2004. "Product Differentiation and Target Marketing by Agricultural Producers," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2004, pages 1-11.
    3. Traversac, Jean-Baptiste & Rousset, Sylvain & Perrier-Cornet, Philippe, 2011. "Farm resources, transaction costs and forward integration in agriculture: Evidence from French wine producers," Food Policy, Elsevier, vol. 36(6), pages 839-847.
    4. Zhifeng Gao & Ted C. Schroeder, 2009. "Consumer responses to new food quality information: are some consumers more sensitive than others?," Agricultural Economics, International Association of Agricultural Economists, vol. 40(3), pages 339-346, May.
    5. Laurent Muller & Bernard Ruffieux, 2011. "Do price-tags influence consumers’ willingness to pay? On the external validity of using auctions for measuring value," Experimental Economics, Springer;Economic Science Association, vol. 14(2), pages 181-202, May.
    6. Nicholson, Charles F. & Stephenson, Mark W., 2006. "Financial Performance and Other Characteristics of On-Farm Dairy Processing Enterprises in New York, Vermont and Wisconsin," Research Bulletins 121583, Cornell University, Department of Applied Economics and Management.
    7. repec:ken:wpaper:0601 is not listed on IDEAS
    8. Rachael E. Goodhue & Carlo Russo, 2011. "Modeling Processor Market Power and the Incidence of Agricultural Policy: A Nonparametric Approach," NBER Chapters, in: The Intended and Unintended Effects of US Agricultural and Biotechnology Policies, pages 51-81, National Bureau of Economic Research, Inc.
    9. Brent Hueth & Maro Ibarburu & James Kliebenstein, 2007. "Marketing Specialty Hogs: A Comparative Analysis of Two Firms from Iowa," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 720-733.
    10. Britwum, Kofi & Bernard, John C., 2018. "A field experiment on consumer willingness to accept milk that may have come from cloned cows," Food Policy, Elsevier, vol. 74(C), pages 1-8.
    11. Buzby, Jean C. & Fox, John A. & Ready, Richard C. & Crutchfield, Stephen R., 1998. "Measuring Consumer Benefits Of Food Safety Risk Reductions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(1), pages 1-14, July.
    12. Gao, Zhifeng & House, Lisa & Gmitter, Fred G., Jr. & Valim, M. Filomena & Plotto, Anne & Baldwin, Elizabeth A., 2011. "Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(1), pages 1-17, February.
    13. Roberts, Shane & Brooks, Kathleen & Nogueira, Lia & Walters, Cory G., 2022. "The role of quality characteristics in pricing hard red winter wheat," Food Policy, Elsevier, vol. 108(C).
    14. W. H. Furtan & J. Sauer, 2008. "Determinants of Food Industry Performance: Survey Data and Regressions for Denmark," Journal of Agricultural Economics, Wiley Blackwell, vol. 59(3), pages 555-573, September.
    15. Furtan, H. & Sauer, J., 2009. "Determinants of Food Industry Performance – Survey Data and Regressions for Denmark," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 44, March.
    16. repec:ken:wpaper:0602 is not listed on IDEAS
    17. Theuvsen, Ludwig & Heyder, Matthias & Niederhut-Bollmann, Christoph, 2010. "Does Strategic Group Membership Affect Firm Performance? An Analysis of the German Brewing Industry," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 59(02), pages 1-16, June.
    18. Phillips, Jon C. & Peterson, H. Christopher, 2007. "Strategic Marketing Decisions for Organic Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(1), pages 1-16.
    19. Marcellino, Dana M. & Wilson, Christine A., 2006. "Valuing Farm Financial Information," 2006 Annual meeting, July 23-26, Long Beach, CA 21243, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Lydia Zepeda & Robin Douthitt & So‐Ye You, 2003. "Consumer Risk Perceptions Toward Agricultural Biotechnology, Self‐Protection, and Food Demand: The Case of Milk in the United States," Risk Analysis, John Wiley & Sons, vol. 23(5), pages 973-984, October.
    21. Lusk, Jayson L. & Daniel, M. Scott & Mark, Darrell R. & Lusk, Christine L., 2001. "Alternative Calibration And Auction Institutions For Predicting Consumer Willingess To Pay For Nongenetically Modified Corn Chips," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(1), pages 1-18, July.
    22. Furtan, William Hartley & Sauer, Johannes, 2008. "Determinants of Food Industry Performance – Empirical Evidence Based on a Survey," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6422, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:midasp:11481. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/damsuus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.