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Content
May 2026, Volume 16, Issue 4
- 621-632 Brand Equity, Brand Image, Perceived Value and Behavioural Intentions Nexus: A Mediation Model in an Emerging Market
by Oppong, Peter Kwasi & Maama, Haruna
- 633-649 Green Procurement Practices, Ethical Procurement and Value for Money with Empirical Evidence from Ghana
by Yeboah, Samuel Ankomah & Abu Hasan, Zuha Rosufila & Abdul Halim, Muhammad Abi Sofian
- 650-658 Artificial Intelligence-Powered Green Finance and Environmental, Social and Governance Tracking in Emerging Markets: A Systematic Review
by Okere, Wisdom & Ambe, Cosmas & Vilakazi, Sanele Phumlani
- 668-676 Service Quality and its Influence on Service Excellence and Customer Satisfaction with Water Provision in Nyandeni Municipality
by Lubuzo, Zintle & Mapuranga, Miston
- 677-687 Motorcycle Tourism in the Philippines: An Assessment of the 5 A's of Tourism as a Basis for Sustainable Development Planning
by Abad, Mark Alvin H. & Nueda, Kelvin Julius A.
- 688-697 The Impact of Gender Diversity on the Board of Directors on Firm Performance: Evidence from the Global Automotive Industry
by Durmus, Ahmet Fethi & Isik, Yusuf & Coskun Arslan, Mihriban
- 698-710 Leadership Styles and their Impact on Innovativeness and Business Performance among SMMEs in Eastern Cape, South Africa
by Mdingi, Cinga & Mapuranga, Miston
- 711-723 From Job Insecurity to Burnout in the Age of Artificial Intelligence: The Mediating Role of Work Engagement and the Moderating Role of Artificial Intelligence Self-Efficacy
by Hussain, Kamil & Ahmed, Ikram & Altintas, Mustafa & Altintas, Burcu & Amin, Lubna & Taj, Sahrish & Waheed, Khawaja Zeeshan & Naureen, Shehla & Metawa, Noura
- 724-735 Digital Corporate Board: A Veritable Tool for Enhancing Board Performance among Listed Consumer Goods Firms in Nigeria
by Adegboyegun, Adekunle Emmanuel & Koppeschaar, Zanne Ronelle
- 736-747 Talent Management as a Driver of Organizational Excellence: Evidence of Organizational Justice as a Mediator
by Alkhawaldah, Reyad Abdallah & Alshawabkeh, Ziad Ali & Al Qaryouti, Mosa Qasim
- 748-753 The Impact of Omnichannel Strategies on Consumer Purchase Intention and Purchase Behaviour in Fast-Moving Consumer Goods the Mediating Role of Perceived Ease of Use
by Sharmila, R. & Bibiyana, D. Janis
- 754-760 Determinants of Job Satisfaction among Working Caregivers of People with Disabilities: The Roles of Self-Efficacy, Job Autonomy, and Outcome Expectancy
by Abdul Rahman, Segufta Yasmi & Masnita, Yolanda & Prestianawati, Silvi Asna & Abdul Wahat, Nor Wahiza & Abdul Rahim, Nur Aira & Sabri, Mohamad Fazli
- 761-772 From Determinants to Behavioral Outcomes: The Role of Rural Tourism Destination Image in Shaping Recommendation and Revisit Intentions
by Xingshi, Zhang & Ahmad, Wasim
- 773-778 Internet of Things-Based Consumer Behavior Mapping for Identifying Drivers of Sustainable Consumption in Kamrup Metropolitan District, Assam
by Barman, Sanskrita & Rroy, Aruna & Vasudevan, Asokan & Mohammad, Suleiman & Ozturk, Ilknur
- 779-786 Analyzing the Mediating Role of Organizational Readiness on Industry 4.0 Capabilities and Digital Transformation Strategy
by Almashekhi, Abdullah Said Salim & Mohamad, Abu Dardaa & Khafidz, Hasanah Abd
- 787-796 AI-Generated Influencers and Purchase Intention: The Mediating Role of Trust and Attitude in HEIs in Southern Philippines
by Becaro-Lapiz, Jishanis Mae & Ronquillo, Mary Nell R. & Dingding, Rosemarie & Beliganio, Allan & Baynosa, Ginalyn & Doblas, Mark
- 797-807 Impact of Investor Trust and Risk Perception on Mutual Fund Investment Intentions: The Mediating Role of Financial Literacy
by Lenta, F. Josephine & Kumar, J.
March 2026, Volume 16, Issue 3
- 1-10 Drivers of Consumers' Intentions to Choose Green Hotels in Malaysia
by Moghadas, Shayesteh & Aziz, Yuhanis Abdul & Boonkaew, Sunthorn & Aujirapongpan, Somnuk
- 11-18 Leveraging Network Capital for Global Expansion: Evidence from Chinese High-tech SMEs
by Ju, Hang & Abd Rani, Shamsul Huda & Abu Hassan, Mohamad Hanif
- 19-28 Effects of AI Chatbots on Customer Satisfaction: Understanding the Mediating Role of Customer Satisfaction on Customer Loyalty
by Ali, Imran & Naushad, Mohammad & Faridi, Mohammad Rishad & Rashed, Abdullah Saad
- 29-34 Factors Influencing Unemployment of Fresh Graduates in Malaysia
by Ping, Lim Lee & Hee, Ong Choon & Kowang, Tan Owee & Yew, Lim Kim
- 35-40 Organisational Alignment as a Strategic Enabler in Advancing Employee Championing Behaviour Via Transformational Leadership
by Roy, Noel Simon & Manimekalai, M. & Oommen, Jishin George & Gopakumar, B.
- 41-51 Governance Mechanisms and Strategic Implementation Success in Public Sector Transformations: The Moderating Roles of Change Readiness and Resource Availability
by Alsuhaimi, Majed
- 52-64 The Rise of Digital Skills Research in the Fourth Industrial Revolution: A Bibliometric Analysis (2015-2025)
by Abdul Jalil, Teh Nurul Afiza & Zainol Abidin, Mohd Abidzar & Abd Hamid, Rawiyah
- 65-75 Does Financial Literacy Drive Financial Happiness and Job Success for Muslim? Insights from Thailand's Southern Border Provinces
by Meesook, Kanokwan & Kaje, Anwa & Promma, Pimpisa & Vongchavalitkul, Busaya & Usman, Berto & Aujirapongpan, Somnuk
- 76-89 Institutions, Norms, and Self-Belief: A Moderated-Mediated Model of Women's Political Participation
by Shahab, Muhammad & Sultana, Razia & Sultana, Baserat & Rajan, Shanthi & Amin, Lubna & Naseem, Imran & Ozturk, Ilknur & Zaman, Khalid
- 90-96 The Process of Promoting Employee Voluntary Tax Compliance in a Regulatory Alteration
by Cahyonowati, Nur & Juliarto, Agung & Ratmono, Dwi & Frendy, Frendy & Ismail, Abdul Ghafar
- 97-104 The Impact of International University Transnational Social Media Brand Image on Student Brand Attitudes
by Ma, Junrui & Adis, Azaze-Azizi Abdul
- 105-118 The Impact of Digital Transformation on the Innovation Performance of SME through Employees' Digital Capabilities: The Moderating Effect of Digital Transformation
by Abdulaal, Ahmed Mohammed
- 119-128 Development and Validation of the Loyalty Program Composition Scale
by Ercin, Lokman
- 129-135 The Influence of Beauty Influencers on the Purchasing Decisions of College Students in the Philippines
by Reyes, Ma. Cecilia P. & Abad, Mark Alvin H.
- 136-146 Linking Sustainable HRM to Employee Well-Being: Insights from the AMO Framework and the Mediating Influence of Perceived Organizational Support
by Ashraf, Aaliya & Gupta, Sushant & Andrabi, Ulfat & Sahni, Nancy & Birau, Ramona & Popescu, Virgil & Margaritescu, Stefan & Lupu (Filip), Gabriela Ana Maria & Nioata (Chireac), Roxana-Mihaela
- 147-152 FOMO and Impulse Buying in the Live Streaming Context: The Dual Mediation of E-WoM and Trust
by Sari, Novita Kumala & Mus, Abdul Rahman & Laekkeng, Mursalim & Alam, Syamsu & Safar, Ilhan
- 153-162 Interaction of Organizational Innovation Management and Consumer Value Perception in the Aviation Sector
by Karaman, Fatih & Narci, Muhammed Talha
- 163-175 Tax Incentive, Ease of doing Business and Environmental Sustainability of SMES in Nigeria
by Ogundajo, Grace Oyeyemi & Aguguom, Theophilus Anaekenwa & Abiola, Oluwatobi Ayodele & Akinpelu, Olumide Olayiwola
- 176-183 Linking Individual and Organizational Islamic Work Ethics to Employee Commitment: The Mediating Role of Perceived Organizational Support in Islamic Banks
by Hawwa, Mohammad Said & Alzghoul, Amro & AL Jedi, Mohammad
- 184-192 The role of Training Skills on the Relationship between Financial Services and Organization Performance among Small and Medium Enterprises in Libya
by Ali, Omer Mohamed & Yakhlf, Mahmoud Abdualaziz Y. & Aghel, Mohamed & Drhoub, Abdulhadi Mohamed Alhadi
- 193-204 Determining Factors Influencing Entrepreneurial Intention: Integrating Self-determination Theory and Theory of Planned Behaviour
by Siswanto, Siswanto & Masyhuri, Masyhuri & Al Idrus, Salim & Prabandari, Sri Palupi
- 205-213 Unlocking Innovation through Digital HRM: How Employee Development and Transformational Leadership Shape Adoption Success
by Al-Shammari, Salma & Alzghoul, Amro
- 214-224 Environmental Determinants of Behavioral Intention to Adopt Electric Vehicles in Vietnam
by Nguyen, Nam Khoa & Nguyen, Thi Hai Linh
- 225-232 Comparing Factors Affecting Indonesian and Malaysian Muslim Gen Z's Intention to Purchase Halal Cosmetics
by Rozza, Sylvia & Efriyanto, Efriyanto & Kusumawardhani, Aulia Dwi & Busono, Leksia Aura Suci
- 233-243 From Accounting to Trust: How Islamic Worldview Strengthens Financial Performance in Islamic Microfinance
by Soediro, Achmad & Kusumawardani, Media & Kasyfillah, Muhammad Arta
- 244-255 Toward a Model of Explaining between Inspirational Motivation, Intellectual Stimulation on Employees' Innovative Behaviour with Job Engagement as a Mediating
by Jadu, Khaled & Mustapa, Zuhaina & Omar, Nor Farehan & Razak, Norfadzilah Abdul
- 256-266 Integrating Social Interaction and Technology Readiness to Explain Consumer Adoption of Live-Streaming Shopping
by Zeng, Yinbo & Mohammad, Jihad
- 267-279 Beyond the Label: Multidimensional Brand Equity Driving Apparel Visibility Through Customer Satisfaction
by Obeto, Mercy Nwadiuto & Munap, Rudzi Binti
- 280-287 Does Trust Mediate Job Satisfaction Factor and Intention Factor to Keep on among the IT Employees?
by Kiruba, Angelin S. & Jenifer, S. Clemence & Drewitt, Christine & Suraj, P. G.
- 288-292 Sustainable Digital Transformation in Logistics: A Regression Modeling Approach to Logistics 4.0 Awareness
by Irmak, Esma & Pelit, Irem
- 293-304 How Technology Readiness Shapes Facial Recognition Payment Adoption: An Integrated Structural Model of Cognitive, Trust, and Risk Beliefs
by Cheng, Yue & Mohammad, Jihad
- 305-316 Unpacking the Mediating Role of Doctor-Patient Trust in the Service Quality-Loyalty Link: Insights from a Large Public Hospital in Shandong, China
by Yu, Li Guang & Hoo, Wong Chee & Juan, Hu Li & Wolor, Christian Wiradendi
- 317-325 From Classroom Care to Digital Support: Ecological Foundations for Teacher-Responsibility, AI-Integration and Student Well-Being Framework
by Yaru, Kong & Fernandez, Kevin & Rasiah, Rajah
- 326-334 Scarcity Cues, Payment Convenience, and FOMO: Their Roles in Online Impulsive Buying and Post-Purchase Cognitive Dissonance
by Abero, Zaira Marie & Babanto, Grezyle May & Pagara, Jethryl & Abellana, Jupert Jasser
- 335-348 Reassessing Guanxi as Social Capital: Boundary Conditions for Service Innovation and Productivity Growth
by Jia, Li & Keoy, Kay Hooi
- 349-358 Brand Experience as a Mediating Mechanism Between CSR Initiatives, CSR Supportive Behaviour, and Consumer Brand Loyalty
by Zhu, Teng & Jamal, Jamilah & Muda, Suhaini
- 359-365 From Inclusion to Performance: Examining the Effects of Diversity, Equity, and Inclusion Initiatives on Job Performance of Healthcare Professionals
by Ashraf, Aaliya & Gupta, Sushant & Andrabi, Ulfat & Sahni, Nancy & Birau, Ramona & Popescu, Virgil & Lupu (Filip), Gabriela Ana Maria & Nioata (Chireac), Roxana-Mihaela & Sultanoiu (Patularu), Cristina
- 366-377 The Moderating Role of Business Intelligence in the Relationship between Supply Chain Alliances and Sustainable Firm Performance within Emerging Economic Environment
by Babatunde, Bayode Olusanya & Ayeni, Adebanji Adejuwon William & Fasanmi, Olumuyiwa Oladapo & Olawanle, Victor Ojo & Adekanmbi, John Ayodele & Babalola-Alabi, Bolatito Bolade
- 378-385 The Role of Second-Line Leadership Development in Achieving Competitive Advantage: Evidence from UAE
by AI Awani, Nasser Mohammed & Mohamad, Abu Dardaa
- 386-394 Digital Transformation Initiatives and Beneficiaries' Satisfaction in Public Services: The Mediating Roles of Service Accessibility and Ease of Use
by Almashekhi, Abdullah Said Salim & Mohamad, Abu Dardaa & Khafidz, Hasanah Abd
- 395-405 From Green Dynamic Capabilities to Competitive Advantage: A Dynamic Capabilities Perspective on Sustainability Innovation
by Ruojun, Qi
- 406-419 Examination into the Mediating Role of Optimism on the Relationships between Work-life Balance, Job Embeddedness and Turnover Intention: Evidence from Central African Context of Cameroon
by Tarkang, Marymagdaline Enowmbi & Bekun, Festus Victor & Cavdar, Seyma Caliskan
- 420-425 The Influence of Service Quality on Customer Satisfaction at a Selected Food Retailer in Durban
by Simelane, Bhekiwe Nontokozo & Tlapana, Tshepo
- 426-439 Development of a Brand Polarization Scale in Sports
by Saglik, Ugur & Gulmez, Yavuz Selim
- 440-451 Scientific Mapping of Purchase Intention Research: Patterns, Key Contributors, and Future Directions Based on Scopus (2023-2025)
by Hidayat, Deddy Rakhmad & Parawansa, Dian Anggraece Sigit & Upe, Jusni Ambo & Nursyamsi, Idayanti
- 452-465 Antecedents of Pentagon Fraud against Sustainability Reporting and Behavioral Organization as Intervening
by Sutrisno, Sutrisno & Djaddang, Syahril & Suratno, Suratno
- 466-475 Unveiling the Influence of Technology Anxiety on Facial Recognition Payment: Does the Golden Age Citizen Adopt the Payment with their Face?
by Zhou, Yuhan & Bohari, Abdul Manaf
- 476-490 Perceived Benefits of Digital Payments in Tanzania
by Jeje, Kafigi
- 491-500 Adoption of Omnichannel Technology along with its Impact on Customer Experience from an FMCG Perspective
by Sharmila, R. & Bibiyana, D. Janis
- 501-511 Innovative Strategies in Employee Turnover Management: A Systematic Review of Best Practices and Their Impact on Employee Retention in the Hospitality Industry
by Laksmi, Ida Ayu Nyoman Widia & Tobing, Diana Sulianti K. & Setyanti, Sri Wahyu Lelly Hana & Handriyono, Handriyono
- 512-520 Digital Synergy: Examining How IoT, Blockchain and AI Collectively Improve Supply Chain Transparency
by Karthiga, S. Jenitha & Muthukumaran, Kavitha & Jhansi, V. & Jayasingh, Sudarsan & Rashma, M. Micheal & Lekshmi, R. S.
- 521-529 The Concept of Fintech in The Sustainability of MSM's Business in West Kalimantan: Moderated by Ease of Digital Payment
by Hariyanto, Dedi & Safitri, Heni & Marikan, Dayang Affizzah Awang & Bakar, Nor Afiza Abu & Ubaidillah, Nur Zaimah
- 530-538 The Influence of Market Uncertainty on Sustainable Competitive Advantage with Supply Chain Endurance as a Mediating Variable
by Sofiyan, Widya Arif & Khaitu, Thomas Stefanus & Christian, Timotius Febry
- 539-544 The Impact of Entrepreneurial Strategies on Organizational Performance Quality: The Role of Innovation as a Mediating Variable
by Al-Kharabsheh, Sami Awwad Ismail
- 545-554 Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience
by Siazin, Sergii & Popov, Andrii & Melyan, Hripsime & Bilous, Anastasiia & Oznobishyna, Maryna
- 555-565 E-Tax System Adoption and Tax Compliance: The Role of Taxpayers Satisfaction, Taxpayers' System Competence in the Post Covid-19 Pandemic Era
by Bojuwon, Mustapha & Ogunleye, Funmilola Mary & Aduwo, Olola Olayeye & Ogunleye, Akinyemi Wumi & Adeogun, Adekunle Sunday & Olasehinde, Sunday Adeniyi & Adebayo, Adesodun Isaac & Ekundayo, Ayodele Temitope & Aduwo, Ayomikun Elizabeth & Ogunrinde, Olufemi Philip
- 566-574 Trust in AI-Driven Marketing and its Impact on Brand Loyalty: The Mediating Role of Adoption Intention among Generation Z Consumers
by Secretaria, Norberto M.
- 575-582 Influence of Demographic Indicators on Smartphone Choice: Evidence from Azerbaijan
by Muslumov, Hasan & Jamalova, Maral
- 583-591 Bitcoin Price Dynamics: The Role of Community Activity, Social Media, and Market Liquidity
by Tembelo, Havane & Özyesil, Mustafa
- 592-598 The Role of Strategic Planning in Enhancing Cloud-Based Business Intelligence to Achieve Organizational Goals in Jordanian Commercial Banks
by Khawaldeh, Khaldoon & Awamleh, Fawwaz Tawfiq
- 599-609 Unveiling the Transition from Traditional to Online Shopping: An Extended UTAUT2 Framework in a Vietnamese Regional Hub
by Thanh, Vo Phuc Truong & Suong, Huynh Thi Tuyet & Trang, Nguyen Quynh & Kien, Le Nguyen Trung & Trung, Nguyen Tan
- 610-617 Factors Influencing Financial Behaviour of Youths through the Perspective of Information-Motivation-Behavioural Skills Model
by Liong, Lily & Ling, Pick-Soon & Tiong, Angela Ee Ling & Ling, Liing-Sing
- 618-634 A Review Study on the Influence and Impact of Knowledge Management Practices on the Performance and Growth of SMEs
by Muraleedharan, Nikhil Vimala & Velmurugan, Vellaiyan Perumal
- 635-645 Big Data's Impact on Jordan Banks' Organizational Innovation: Examining the Moderating Effects of Management Commitment and Mediating Knowledge Sharing
by Mohammad, Sami & Çelebi, Aysem & Amer, Alrmah Saied R.
- 646-661 Green Training and Development Influencing Employee Green Behavior: The Mediating Role of Employee Green Attitude and Intentions in Lebanese Small and Medium-sized Enterprises
by AlDana, Mona & Abbas, Alaa Elddine & Jneid, Cherine & Mosleh, Sara
- 662-674 Role of Gamification and Perceived Value on Consumers' Behavioural Intention to Use Buy-Now, Pay-Later (BNPL) Services through the Extended Tam Model
by Yamuna, S. & Sahila, C.
- 675-681 The Impact of Information Technology Use on Achieving a Sustainable Competitive Advantage in Airlines Companies
by Alzuod, Mohammad Abdalkarim
- 682-691 Cultural Adaptation as a Strategic Factor in Ensuring the Stable Presence of Enterprises in International Markets
by Prokopenko, Olha & Airapetov, Mykhailo & Kara, Nataliia & Lakhyzha, Roman & Ulinici, Andrian
- 692-701 Reassessing Organizational Competence as a Mediator between Service Quality and Customer Satisfaction: An Integrated SERVQUAL-Resource-based View Study of Amanah Ikhtiar Malaysia
by Zainudin, Wan Nur Rahini Aznie Binti & Abdullah, W. Muhammad Zainuddin Wan & Mahussin, Norlida Binti & Zakaria, Farah Alia Binti
- 702-712 Cost and Management Accounting Practices in Indian Hotels: Impact on Efficiency and Service Quality
by Tripathi, Rashmi & Kumar, Manoj
- 713-721 TAM Model: Studying the Influence of Sustainability Labels on Consumer Willingness to Pay Premium Prices for Apparel Using PLS-SEM
by Mendoza, Enrico C. & Escarda, Ivan & Lim, Elnathan & Mallillin, Jean Andrei & Ana, Mark Joshua Sta.
- 722-728 The Brand Shield: How Brand Equity Moderates the Emotional Backlash of Gamification Failure
by Vu, Dinh An & Le, Nhu Anh & Phan, Huyen Trang & Phan, Thi Nhi & Nguyen, Thi Phuong Oanh & Trinh, Dinh Tuan Anh
- 729-740 Influence of Fine-Dining Restaurant Service Quality and Legitimacy on Revisit Intentions in Tshwane City, South Africa
by Basera, Clay Hutama & de Jager, Johan W. & Drotsky, Antonie
- 741-749 Innovative Marketing Strategy Tools for Promoting the Green Agribusiness Brand
by Ustik, Tetiana & Lagodiienko, Volodymyr & Bebko, Svitlana & Biloshapka, Yurii & Sorokolit, Oleksandr
- 750-759 Innovative Cognitive Tools for Studying Market Opportunities for Entrepreneurship
by Bielialov, Taliat & Salun, Maryna & Lytvynenko, Alina & Yamnenko, Halyna & Romanko, Olha
- 760-769 How do Social Media Influencers Trigger Impulse Buying: The Mediating Role of Emotional Arousal and Cognitive Bias
by Monisha, L. & Chellamuthu, Sahila
- 770-779 Integration of Fintech and Digital Marketing in Optimizing Accounting Operations and Management Accounting
by Al-Ababneh, Hassan Ali & Amoush, Arwa H. & Alshawawreh, Ali Ra'ed & Tawdrous, Maher Ibrahim & Khader, Jameel Ahmad
February 2026, Volume 16, Issue 2
- 1-8 How do Religiosity and Environmental Awareness influence Muslim Tourists' Halal Culinary Repurchase Intention?
by Patrisia, Dina & Abror, Abror & Engriani, Yunita & Aimon, Hasdi & Rahmiati, Rahmiati & Mulyani, Erly & Khuadthong, Bussalin & Aujirapongpan, Somnuk
- 9-21 Internal Marketing's Impact on Service Quality and Sustainability, Mediated by Employee Outcomes in Saudi Banking
by Abdulmajeed Qassim, Amal & Abd El Baki, Hebatalla Mohsen Mohammed
- 22-32 Enhancing Guest Experiences: Analyzing the Impact of Service Quality on Customer Satisfaction in Erbil's Hospitality Sector
by Saleh, Hoshyar Abdulrahman & Harun, Amran
- 33-40 Understanding the Authenticity, Experience, Satisfaction Nexus to Enhance Revisit Intention in Heritage Sites
by Riptiono, Sulis & Rhamdhani, Intan Muliana
- 41-49 The Role of Training Effectiveness in Enhancing Online Teaching Competence and Professional Development: A SEM Approach
by Abidi, S. M. Kaunain & Ishrat, Azra & Siddiqui, Masood H. & Singh, Anjali & Ali, Shagufta & Ali, Naghma
- 50-55 The Impact of Green and Product Innovations on Competitive Advantage: A Case Study of Medium and Small-Scale Distilleries in Thailand
by Tarnuphatpong, Phatsanat & Naipinit, Aree
- 56-65 Global Research Trends in Knowledge Management in Higher Education: A Bibliometric Analysis
by Altawe, Mohamed Aghel & Yakhlf, Mahmoud Abdualaziz Y. & Md Kassim, Aza Azlina
- 66-76 Shopping in Another Dimension: What Keeps Customers Coming Back to Mobile AR?
by Sharma, Rishi Raj & Singh, Jivanjot & Saini, Vanita
- 77-81 Adapting Internal Audit Functions to the COVID-19 Pandemic: Evidence from the United Arab Emirates
by Saeed, Omar & Amjad, Mohammed & ElKelish, Walaa Wahid & Miniaoui, Hela & El-Bannany, Magdi & AlShurideh, Muhammad & Lasyoud, Alhashmi Aboubaker
- 82-87 The Role of High-Performance Work Systems in Enhancing Work Engagement
by Al-Qatawneh, Manar & Abutayeh, Bandar
- 88-102 Marketing Gamification - Concepts, Opportunities and Future Research Directions: Insights from a Systematic Literature Review
by Sharma, Rishi Raj & Saini, Vanita & Singh, Jivanjot
- 103-110 Empowerment, Mobile Technology, and Managerial Support: A Multidimensional Analysis of Work-Life Balance Among Women Engineers
by Nor Sham, Nur Izzaty Shahirah Binti & Salleh, Rohani & Saleem, Muhammad Shoaib & Sheikh, Sharifah Syahirah Syed
- 111-119 Identifying Determinants of Social Media Influence on Purchase Decisions: A Factor Analytical Study of Rural Consumers in Selected Districts of Uttar Pradesh
by Ahmad, Anas & Singh, Neeraj Kumar & Ahmad, Sultan & Fatima, Rafat & Alam, Aftab & Ghani, Usman
- 120-129 Turning Diversity into Performance: The Roles of Work Environment and Organisational Communication in Emerging-Economy Manufacturing
by Raharja, Irwan & Adawia, Popon Rabia & Irwati, Dwi & Gunarti, Triana Sri
- 130-143 The Effect of Work Engagement on Individual Work Performance in the Psychology in Happiness Perspective: Mediated by Happiness at Work
by Wang, Jinzhan & Rahman, Azra Ayue Binti Abdul
- 144-149 Personalization in Fintech: Dual Mediation Effects of Trust and Surveillance on Fintech User Retention
by Alsaggaf, Hassan
- 150-157 Unpacking the Strategic Alignment-Performance Nexus: The Moderating Influence of Perceived Organizational Support in Jordan's Income and Sales Tax Department
by Al-Badaineh, Ghazy
- 158-164 Personal and Social Competencies as Drivers of Entrepreneurial Success in Malaysia's SME Sector
by Munap, Rudzi Binti & Nwadiuto, Obeto Mercy & Malik, Ikmal Abdul
- 165-174 Data Privacy and Ethics in Digital Marketing: A Risk Analysis Using Logistic Regression Models
by Mohammad, Suleiman Ibrahim Shelash & Alenazi, Sultan Alaswad & Al Oraini, Badrea & Khraiwish, Ahmad & Vasudevan, Asokan & Jing, Khoo Wuan
- 175-184 Examining the Impact of Omnichannel Integration on Satisfaction, Trust and Customer Loyalty: The Moderating Role of Prior Online Experience
by Gowrie, Nerisha & Shetty, Fiza & Chopra, Komal & Ligaraba, Neo
- 185-192 When Men Report More: Paradoxical Gender Perceptions of Discrimination in the Lebanese Hospital Sector
by Saleh, Lena & Al Hassanieh, Dima & Badran, Jana
- 193-204 Mapping the Landscape of Organizational Branding: A BERTopic-Driven Exploration
by Kiliç, Tamer & Özsaçmaci, Bülent
- 205-211 Credibility, Quality, and Valence of eWOM: Effects on Consumer Behavior in Lebanon
by Saleh, Lena & Touma, Henri & Badran, Marwa
- 212-227 Factors Affecting Tourists' Satisfaction and Intention to Return a Destination: Measurement and Implications for Vietnam
by Quang, Thang Dao & Thai, Dung Nguyen & Kim, Oanh Thai Thi & Thuy, Van Hoang Thi
- 228-235 Governance, Experience, and Cultural Factors in the Adoption of IFRS for SMEs: Cross-Country Evidence from 88 Nations
by Roekhudin, Roekhudin & Iqbal, Syaiful
- 236-243 Enhancing Data Privacy and Fraud Detection in the Takaful Industry through Digital Platforms and E-Knowledge Sharing: Moderating Role of AI Adoption
by Qazi, Mansoor Ahmad & Md Husin, Maizaitulaidawati Binti
- 244-252 The Influence of Employer Branding on Faculty Attrition Rates in Self-Financed Arts and Science Colleges in Coimbatore, Tamil Nadu, India
by Divya, D. & Venkatalakshmi, R. & Mohammad, Suleiman Ibrahim Shelash & Vasudevan, Asokan & Arumugam, Vijayesvaran & Alenazi, Sultan Alaswad
- 253-262 Impact of Strategic Leadership Styles and Leadership Support on Employee Engagement in Indian Higher Education
by Khan, Gulzar Fatima & Bhatt, Alka Singh & Siddiqui, Masood Husain & Mishra, Manish
- 263-272 The Impact of Marketing Brand Value on a Company's Financial Performance
by Belesis, Nikolaos & Kampouris, Christos & Andreas, Fousteris & Malliari, Nefeli
- 273-287 Service Quality and Customer satisfaction: The Mediating Role of Customer Delight
by Elshawesh, Yousef & Wada, Isah
- 288-301 Global Wine Consumption Behavior: Narrative Review and Development of Global Framework
by Chakravorti, Samit
- 302-309 Islamic Marketing, Customer Service, and Technological Innovation: Advancing Women's Empowerment in Indonesian MSMEs
by Ruslaini, Ruslaini & Indupurnahayu, Indupurnahayu & Ayuniyyah, Qurroh & Nurhayati, Immas & Endri, Endri
- 310-322 From Augmented Reality Gaming Temptation to Total Obsession: Investigating the Impact of Behavioural Intention and Continued Usage Towards AR Gaming
by Gupta, Parv & Singh Kushwaha, Gyaneshwar
- 323-334 The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations
by George, Joseph & Sebastian, K. S. & Sasikumar, V. Prasobha & K., Salini & Thomas, Sajan N.
- 335-342 Integrating Exergames in Physiotherapy: Business Model Insights and Strategic Recommendations
by Joseph, Jennifer
- 343-353 Measuring Entrepreneurial Success in Inclusive Contexts in African countries: Indicators and Evaluation Frameworks
by Kounouwewa, Jules & Chao, Deng
- 354-362 Creative Marketing and Its Role in Raising Customer Value
by Al Khazraje, Mohammed Edan & Hussein, Entisar Azeez & Sideeq, Suhaer Shakir
- 363-374 Impact of Omnichannel Applications on Reuse Intention and Moderating Role of Personal Innovativeness and Habit in the Customer Journey
by Alizada, Gadir & Huseynli, Bahman & Kandemir Çomoglu, Gözde
- 375-383 Green Marketing Strategies and Consumer Preferences: An Empirical Analysis of Pricing, Promotion, Packaging, and Labeling
by Amarga, Mark Francis R. & Esmero, Jereco D. & Seriño, Niña Lee & Alonzo, Albert A. & Degoma, Junaisah Nissi L. & Aguhob, Renz P.
- 384-395 How Does Perceived Social Presence Drive Impulse Buying Online? The Mediating Role of Flow Experience and Consumer Trust
by Monisha, L. & Chellamuthu, Sahila
- 396-405 Digital Natives and Mobile Advertising: Insights into Consumer Attitudes
by Teoh, Wendy Ming Yen & Lim, Shi Man & Hassan, Hasliza & Chaw, Lee Yen & Chong, Chin Wei
- 406-417 An Analytical Study on the Role of Satisfaction in Mediating Customer Loyalty and AI-Powered Digital Banking
by Hussain, Mohd Arif & Rahman, Md Arshad Ur & Hussain, Mohammed Ashfaq & Vanitha, Kasturi Bangla & Kumar, Prakash & Kuril, Amrutha
- 418-426 Determinants of Consistent Board Exam Excellence among Top-Performing Accountancy Schools in Cebu City
by Bajarias, Anne Jere L. & Monacillo, Leslie O. & Jesus, Jiomarie B.
- 427-434 The Effect of Consumer Brand Involvement on Brand Advocacy: A Moderated Mediation Model of Brand Affect and Perceived Value in an Emerging Market Context
by Rukaiyah, St. & Safar, Ilham & Arief, Abdul Samad
- 435-444 Resource and Human Capital Synergies as Determinants of MSME Growth: Evidence from Bislig City, Philippines
by Calub, Floresito Dumagan
- 445-454 The Role of Resource Allocation in Linking Enterprise Risk Management to Competitive Advantage of Small and Medium- Sized Enterprises
by Zhang, Yangfeng
- 455-467 Role of Local Tourism Governance Policies in Achieving Sustainable Tourism Development: A PLS-SEM Modeling Study
by Rahaju, Tjitjik & Megawati, Suci & Prabawati, Indah & Suprapto, Firre An & Muzaqi, Ajie Hanif & Ardiyansyah, Ardiyansyah
- 468-476 Emotional Intelligence and Job Stress in Indian Healthcare: A Positive Psychology and Human Rights Perspective
by Sinha, Aparna & Sharma, Archana & Sood, Vishal
November 2025, Volume 16, Issue 1
- 1-11 Exploring the Influence of Online Consumer Reviews on Sales of Umrah Travel Agencies: The Moderating Role of Package Pricing
by Harun, Amran & Ishak, Muhamad Izaidi & Muslim, Much Aziz
- 12-20 Shaping Future Entrepreneurs: Education, Intention, and the Adoption of AI
by Utama, Iston Dwija & Inayati, Tutik & Setiawan, Margareth & Mohd, Zalena & Lusia, Erma
- 21-29 Aligning Skills with Industry 4.0: An Exploratory Study of IT Workforce Challenges in Kerala, India
by Oommen, Jishin George & Manimekalai, M. & Roy, Noel Simon & Nithya, U. S.
- 30-43 Sustainable Marketing Strategies and Financial Performance in the Hotel Industry: Does Digital Transformation and Integration Matter?
by Akude, Derrick Nukunu & Akuma, John Kwame & Kwaning, Emmanuel Addai & Asiama, Kojo Agyekum & Amoah-Ahinful, Isaac Kwame
- 44-52 Buying at First Sight: Modelling the Determinants of UI on Generation Z's E-Impulsive Buying Behaviour
by Kaur, Arveen & Srivastava, Alpana & Trivedi, Shekhar & Srivastava, Priyanka & Dikshit, Shashi Kant
- 53-69 Mind the Green Gap - Demographic Influences and Strategies to Close Recycled Product Intention-Behaviour Gaps in Germany and South Africa
by Dobbelstein, Thomas & Mason, Roger B.
- 70-83 Halal Fashion Consumption: Understanding Determinants of Brand Loyalty among Hijab Consumers
by Baharuddin, Farrah Nadia & Mokhlis, Safiek & Mokhtar, Noor Fadhiha
- 84-91 Exploration of Human Resources in Transformational Leadership toward Business Sustainability of Indonesian Small and Medium Enterprises
by Istikhoroh, Siti & Lasiyono, Untung & Noerchoidah, Noerchoidah & Ardhiani, Mutiara Rachma & Arindra, Fairuza
- 92-103 Exploring the Role of Knowledge Management in the Link Between Organizational Culture and Financial Performance: Evidence from Libyan Higher Education Institutions
by Aghel, Mohamed & Azam, S. M. Ferdous
- 104-112 The Impact of Technological-Organizational-Environmental Factors on Electronic Marketing Performance of Food and Beverage SMES in Kuwait
by Alkhanaini, Mohammad A. S. & Mohaidin, Zurina & Othman, Rosly
- 113-120 Does Strategic Management Accounting, Local Wisdom Influence Village-Owned Enterprises Performance? An Applied Study in Indonesia
by Marlina, Evi & Rodiah, Siti & Mualfah, Desti & Audina, Sandra
- 121-130 Pricing Strategies and Demand Dynamics in Indigenous Micro-Textile Enterprises
by Machela, Tsepo
- 131-146 More Than Just Skills: How Competencies, Motivations, and Social Capital Shape New Venture Performance
by Rizky, M. Chaerul & Faried, Annisa Ilmi & Purba, Echa Ferina Br.
- 147-154 The Impact of Business Intelligence on Digital Marketing Activities: The Mediating Effect of Technological Capabilities
by Alzyadat, Mohammad Awad
- 155-160 Impact of Website Attributes on Women's Apparel Purchase Decisions: A Strategic Marketing Perspective
by Babima, M. & Kunal, Kishore & Anand, S. T. & Madeshwaren, Vairavel
- 161-169 Brand Reputation in the Age of AI: Impact of AI-Driven Customer Interaction, Social Media Engagement, and Sustainability Messaging on Consumer Trust and Purchase Intention
by Jesus, Jiomarie B. & Besario, Ma. Rosalina A. & Bueno, Niña Lyn E. & Bonghanoy, Charito L. & Navaja, Rocel I. & Basilisco, Genessa L. & Sumilhig, Jeffy M. & Ople-Alviola, Chesa
- 170-178 A Systematic Analysis on Organisational Citizenship Behaviour around the World from 2005 to 2025
by Sankar, M. & Chitra, A. & Mahadevan, A. & Nagarajan, S. & Priya, S. Krishna
- 179-186 Evaluating AI-Enhanced Digital Payment Platform Adoption through an Extended UTAUT2 Model
by Hussain, Mohd Arif & Vemaraju, Sudha & Kocherlakota, Sarvani
- 187-198 What Drives Digital Marketing Adoption in Resource-Constrained MSMEs? Evidence Using a TOE-Led Integrative Framework
by Xavier, Bibin & Vanitha, A.
- 199-209 The Relationship between Generative AI-Driven Storytelling and Customer Engagement: The Mediating Role of Personalization
by Mohammad, Anber Abraheem Shlash & Mohammad, Suleiman Ibrahim & Jadallah, Hanan & Vasudevan, Asokan & Hussain, Zahid
- 210-217 The Impact of Digital Marketing and Mobile Applications on Service Innovation in German Companies
by Makhmudov, Samariddin & Otakhonova, Dinora & Kulmanov, Toshmurod & Shamshiyeva, Nargizaxon & Juraev, Umidjon & Ruziev, Ganisher & Sabirova, Ullibibi
- 218-225 Workplace Spirituality and Innovative Work Behavior: Unveiling the Power of Engagement
by Margaretha, Meily & Sudiro, Achmad & Kurniawati, Desi Tri & Prabandari, Sri Palupi
- 226-237 Data Driven Culture and Firm Performance: The Mediating Role of Customer Centric Innovation and Customer Loyalty
by Wasiq, Mohammad
- 238-245 Audit Fee Determinants: The Influence of Corporate Governance Mechanisms in Nigerian Banking Industry
by Ifunanya, Nwosu Lilian & Ogundele, Omobolade Stephen & Mahlaule, Calvin
- 246-254 Factors Influencing the Enhancement of Work Motivation among Tour Guides: A Study in Ho Chi Minh City, Vietnam
by Hoa, Le Thi Kim & Khanh, Pham Ngoc
- 255-266 Destination Brand Satisfaction in Nature-Based Tourism: Image and Experience as Primary Drivers
by Sembiring, Beby Karina Fawzeea & Rini, Endang Sulistya & Nasution, Muhammad Dharma Tuah Putra
- 267-274 What Drives Satisfaction in Fresh E-Commerce? Evidence from Review-Based Topic and Sentiment Analysis
by Han, Xiaomei & Latif, Hamrila Abdul & Puah, Chin-Hong
- 275-285 How Influencer Marketing Shapes Tourist Citizenship Behavior for Sustainable Tourism Destinations? The Mediating Role of Brand Attitude
by Wulyatiningsih, Toetik & Rantung, Nancy Margaretha & Mandagi, Deske W.
- 286-295 Assessing Intangible Value: The Mediating Roles of WOM and Brand Credibility in Quality and Equity Nexus in Emerging Market
by Oppong, Peter Kwasi & Maama, Haruna
- 296-306 Mapping Collectivism Research in Marketing: A Global Scopus Bibliometric Analysis
by Yao, Lan & Salleh, Salniza Bt Md. & Kamaruddin, Nur Nadia Adjrina Binti
- 307-312 Stepwise Regression Analysis of the Determinants Influencing the Adoption of Islamic Banking
by Pattanayak, Monalisa & Shankar, A. Udaya & Kumar, Gaurav & Ahmed, S. Fakruddin Ali & Raju, N. S. V. N. & Jeelakarra, Srinivas Ravi Kumar
- 313-324 Tourism and Referral Healthcare System Efficiency the Role of Sustainability and Socio-Cultural Factors in Uttar Pradesh
by Gupta, Sonika & Srivastava, Alpana & Mishra, Bharat & Mishra, Manish & Bajpai, Varun
- 325-340 Exploring the Role of Environmental Knowledge, Awareness, and Organizational Behavior in Driving Sustainability Performance and Decision-Making: Evidence from Somali Business Organizations
by Ali, Ali Yassin Sheikh & Nor, Abukar Hussein
- 341-349 Enhancing Engagement through Gamification in Malaysian Blended Learning
by Othman, Mohd Zailani & Daud, Shahreena & Taib, Norraeffa Md & Hasbullah, Nornajihah Nadia & Yazid, Zarinah Abu
- 350-357 Assessing the Impact of E-Commerce Platforms on Retail Consumer Goods Brand Building
by Saidov, Doniyor & Saidov, Otabek & Kulmanov, Toshmurod & Mamadiyarov, Zokir & Kurpayanidi, Konstantin & Ismoilov, Botir & Makhmudov, Samariddin
- 358-368 Impact of Social Media Marketing on Decision Confidence: The Mediating Role of Social Commerce Engagement
by Sharma, Shruti & Dabhade, Nishant & Singh, Anjali
- 369-390 Exploring the Mediating Role of Psychological Resilience in Enhancing Employee Empowerment and Organizational Commitment: A Dual-Theory Approach PsyCap and JD-R Perspective
by Adawiah, Andi & Putra, Aditya Halim Perdana Kusuma
- 391-404 Green Branding to Create Green Competitive Advantage in McDonalds Indonesia Fast Food Company
by Fatimah, Fatimah & Efriyanto, Efriyanto & Lia Ekowati & Redyanita, Hastuti
- 405-413 The Impact of Digital Transformation on Sustainable Business of Commercial Banks in an Emerging Economy
by Nguyen, Minh Tri & Truong, Thanh Vo Phuc & Tan, Hiep Ngo & Dang, Thanh Vu & Ngoc, Tran Thi Bich
- 414-429 Investigating the Impact of Corporate Governance on Financial Performance of Commercial Banks in Ghana
by Yeboah, Michael & Yeboah, Benjamin & Djan, George Ohene & Ali, Mazurina Mohd & Adarkwa, Ofori Samuel
- 430-437 Unlocking Digital Payoffs in Pharmaceutical Supply Chains: Organizational Learning Capability as a Boundary Condition
by Tarawneh, Abeer & Alzghoul, Amro
- 438-445 Strategic Integration of Artificial Intelligence and Innovation Management for Enhancing Organizational Performance: The Moderating Role of Organizational Agility
by Babatunde, Bayode Olusanya & Olaleye, Banji Ridwan & Fasanmi, Olumuyiwa Oladapo & Ayodele, Ademola Emmanuel & Oshatimi, Omowumi Olanike
- 446-460 How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions
by Faruk, Mohammad & Islam, Md. Shahanur & Mondal, Depongker & Hossain, Md. Noyan & Tuhin, Md Rahat & Khatun, Mst. Eti & Ejarder, Sagor
- 461-471 The Mediating Role of Brand Love between Brand Experience Dimensions and Word-of-Mouth Relationship: A Student Perspective of Smart Gadgets
by Roskruge, Zodwa & Chinomona, Richard & Mapuranga, Miston
October 2025, Volume 15, Issue 6
- 1-9 Conversational AI in E-Commerce: Strategic Implications of Voice-Based Chatbots for Consumer Engagement and Trust
by Gharib, Moaz & Trivedi, Vibha & Trivedi, Ashish
- 10-21 Employee Performance in Public Sector: A Bibliometric Analysis of Global Trends and Thematic Development
by Elagaili, Tareq Alambrouk & Azam, S. M. Ferdous & Tham, Jacquline & Khatibi, Ali
- 22-31 Ethical Implications of Artificial Intelligence Accessibility in the United Arab Emirates: Bridging the Digital Divide
by Hassanien, Ahmed Rabie Mohamed & Patwa, Nitin & Bagheri, Noushin & Tabash, Mosab I.
- 32-39 Moderating Effect of Foreign Exchange on the Relationship between Heterogeneous Ownership Structure and Financial Performance of Listed Industrial Goods Firms in Nigeria
by Olugbenga, Folorunso Paul & Ekwe, Michael Chidiebele & Nwobu, Obiamaka Adaeze
- 40-51 The Impact of eWOM and Social Media Advertising on Perceived Value, Satisfaction, and Behavioral Intentions in a Cinema Festival Context
by Lamari, Mohamed & Bouslama, Neji
- 52-58 The Influence of Perceived Organizational Support and Role Conflict on Employee Quiet Quitting: The Mediating Role of Job Satisfaction
by Singh, Sukanksha & Bhatt, Alka Singh & Valliammal, M. & Bhalla, Ridhima & Sinha, Aparna & Bahadur, Shefali
- 59-67 Unravelling the Profit Puzzle: How Chief Executive Officer Attributes Shape the Performance Sustainability of Nigerian Listed Firms
by Wisdom, Okere & Cosmas, Ambe & Oladotun, Mabinuori & Akande, Bello Bashiru & Emmanuel, Ajayi Olusuyi & Lawrence, Imeokparia & Patrick, Ologbenla & Mathias, Opele Adedayo
- 68-79 Assessing the Impact of HRM Practices on Employee Absenteeism with Reference to Remote Employees
by Verma, Manish Kumar & Sinha, Ashish Ranjan
- 80-91 Student Engagement Practices as a Driver of Skill Enhancement in Community-Centric Higher Education
by Sharma, Anshul & Dixit, Shailja & Singh, Surabhi & Chandra, Ashish & Tripathi, Rashmi & Durgvanshi, Rashika & Mishra, Manish
- 92-99 A Neo-Institutional Analysis of Corporate Governance Practices: Evidence from Bahrain
by Al Jalahma, Abdulla
- 100-107 Strategic Value Creation: The Pathway to Sustainable Industrial Competitiveness
by Arabi, Nahla G. A.
- 108-117 Electronic Commerce and Customer Relationship Management: Integration of Technologies into Marketing Strategy
by Al-Ababneh, Hassan Ali & Al Muala, Ayed Moh'd
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