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Social interactions in the metaverse: Framework, initial evidence, and research roadmap

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  1. Soni, Sigma & Arora, Parvinder & Kasilingam, Dharun & Jain, Varsha, 2025. "Digital daydreams: Exploring consumer motivations for engaging with the metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  2. Eun Joung Kim & Jung Yoon Kim, 2023. "Exploring the Online News Trends of the Metaverse in South Korea: A Data-Mining-Driven Semantic Network Analysis," Sustainability, MDPI, vol. 15(23), pages 1-19, November.
  3. Shahzad, Khuram & Ashfaq, Muhammad & Zafar, Abaid Ullah & Basahel, Sarah, 2024. "Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  4. Eggenschwiler, Matthias & Linzmajer, Marc & Roggeveen, Anne L. & Rudolph, Thomas, 2024. "Retailing in the metaverse: A framework of managerial considerations for success," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  5. Aiolfi, Simone & Luceri, Beatrice, 2024. "See you on the Metaverse: A bibliometric expedition through the Metaverse landscape," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
  6. Ronny Behrens & Ann-Kristin Kupfer & Thorsten Hennig-Thurau, 2025. "There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 760-780, May.
  7. Latino, Maria Elena & De Lorenzi, Maria Chiara & Corallo, Angelo & Petruzzelli, Antonio Messeni, 2024. "The impact of metaverse for business model innovation: A review, novel insights and research directions," Technological Forecasting and Social Change, Elsevier, vol. 206(C).
  8. Desveaud, Kathleen & Mandler, Timo & Eisend, Martin, 2024. "A meta-model of customer brand loyalty and its antecedents," Journal of Business Research, Elsevier, vol. 176(C).
  9. Nadeem, Waqar & Ashraf, Abdul Rehman & Shahid, Shadma, 2025. "What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
  10. Kaur, Pawandeep & Prakash, Gyan & Agarwal, Reeti & Virmani, Naveen & Alghafes, Rsha, 2025. "Emerging technologies for basic human needs: A TCCM approach to systematically reviewing metaverse intervened wellness," Technological Forecasting and Social Change, Elsevier, vol. 217(C).
  11. Liu, Zhiyang & Liu, Jianyi & Zhao, Chenfang & Qiu, Zhenyu, 2025. "Business model innovation in the age of metaverse," Technovation, Elsevier, vol. 143(C).
  12. Felicitas Stein & João Guerreiro & Sandra Maria Correia Loureiro & Mariana Berga Rodrigues, 2025. "Leveling up coolness: how VR gamification drives experiential values," Journal of Brand Management, Palgrave Macmillan, vol. 32(5), pages 438-457, September.
  13. Mohsen Hatami & Qian Qu & Yu Chen & Hisham Kholidy & Erik Blasch & Erika Ardiles-Cruz, 2024. "A Survey of the Real-Time Metaverse: Challenges and Opportunities," Future Internet, MDPI, vol. 16(10), pages 1-52, October.
  14. Ghali, Zohra & Rather, Raouf Ahmad & Khan, Imran, 2024. "Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  15. Gleim, Mark R. & McCullough, Heath & Gabler, Colin & Ferrell, Linda & Ferrell, O.C., 2025. "Examining the customer experience in the metaverse retail revolution," Journal of Business Research, Elsevier, vol. 186(C).
  16. Bamberger, Boas & Reinartz, Werner & Ulaga, Wolfgang, 2025. "Navigating the future of B2B marketing: The transformative impact of the industrial metaverse," Journal of Business Research, Elsevier, vol. 188(C).
  17. Ikram Ud Din & Ahmad Almogren, 2023. "Exploring the psychological effects of Metaverse on mental health and well-being," Information Technology & Tourism, Springer, vol. 25(3), pages 367-389, September.
  18. Ahn, Suhyoung & Ellie Jin, Byoungho & Seo, Hyesim, 2024. "Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation," Journal of Business Research, Elsevier, vol. 175(C).
  19. Pillai, Rajasshrie & Sivathanu, Brijesh & Rana, Nripendra P., 2025. "Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory," Journal of Business Research, Elsevier, vol. 190(C).
  20. Mandolfo, Marco & Dalmazi, Michele Di & Paolo, Francesco Di & Lamberti, Lucio, 2025. "Beyond exposure: The influence of user tasks and induced presence on product placement effectiveness in virtual environments," Journal of Business Research, Elsevier, vol. 197(C).
  21. Dwivedi, Yogesh K. & Balakrishnan, Janarthanan & Mishra, Anubhav & Bock, Koen W. De & Al-Busaidi, Adil S., 2024. "The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  22. Kumari, Vandana & Bala, Pradip Kumar & Chakraborty, Shibashish, 2024. "A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  23. Nannan Xi & Juan Chen & Filipe Gama & Henry Korkeila & Juho Hamari, 2025. "Virtual Experiences, Real Memories? A Study on Information Recall and Recognition in the Metaverse," Information Systems Frontiers, Springer, vol. 27(3), pages 1183-1207, June.
  24. Singh, Gaganpreet & Roy, Sanjit K. & Apostolidis, Chrysostomos & Quaddus, Mohammed & Sadeque, Saalem, 2025. "Identifying the metaverse value recipe(s) affecting customer engagement and well-being in retailing," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  25. Zhang, Haowei & Lv, Yang & Zhang, Justin Zuopeng & Hollebeek, Linda D. & Behl, Abhishek & Urbonavicius, Sigitas, 2025. "Exploring purchase intention in metaverse retailing: Insights from an automotive platform," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  26. Ahmet Atalay & Dalia Perkumienė & Mindaugas Škema & Egidijus Vigricas & Dovilė Čiuldienė & Biruta Švagždiene, 2025. "Evaluating the Role of Metaverse Interactive Technologies in Turkey and Lithuania for a Clean and Sustainable Environment in the Leisure Sector," Sustainability, MDPI, vol. 17(20), pages 1-33, October.
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