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How Sensory Language Shapes Influencer’s Impact

Citations

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Cited by:

  1. Xiao, Tingwen & Wei, Haiying & Chen, Siyun, 2024. "Prominent or subtle: The impact of brand prominence on social media advertisement engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  2. Barak Libai & Ana Babić Rosario & Maximilian Beichert & Bas Donkers & Michael Haenlein & Reto Hofstetter & P. K. Kannan & Ralf Lans & Andreas Lanz & H. Alice Li & Dina Mayzlin & Eitan Muller & Daniel , 2025. "Influencer marketing unlocked: Understanding the value chains driving the creator economy," Journal of the Academy of Marketing Science, Springer, vol. 53(1), pages 4-28, January.
  3. Bleier, Alexander & Fossen, Beth L. & Shapira, Michal, 2024. "On the role of social media platforms in the creator economy," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 411-426.
  4. Xie, Scheng & Wei, Haiying, 2025. "Left out, stay out? The impact of social exclusion on consumer engagement in brand activism," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  5. Deng, Guangkuan & Kang, Jiayi & He, Lijuan & Xu, Ying, 2025. "Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  6. Schraml, Christopher, 2025. "Automated Video Analytics in Marketing Research: A Systematic Literature Review and a Novel Multimodal Large Language Model Method," OSF Preprints 63nbc_v1, Center for Open Science.
  7. Rachel E. Hochstein & Colleen M. Harmeling & Taylor Perko, 2025. "Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 1034-1054, July.
  8. Jha, Abhishek Kumar & Singhania, Ronak & Bagchi, Samrat, 2026. "Stop sabotaging your Influencers: How language formality undermines engagement in sponsored content," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  9. Nguyen, Phuong Van & Le, Hoang Tran Phuoc Mai, 2026. "Green influencers' source credibility in driving customers’ green behaviors: Role of trust, engagement, and knowledge in a cross-country study," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  10. Choi, Yun Seob & Wu, Qianqian & Lee, Jae Young, 2025. "Can You Tolerate Influencer Marketing? An Empirical Investigation of Live Streaming Viewership Reduction related to Influencer Marketing," Journal of Business Research, Elsevier, vol. 188(C).
  11. Matilde Rapezzi, 2026. "Brand language on social media: a systematic literature review," Italian Journal of Marketing, Springer, vol. 2026(1), pages 1-37, December.
  12. Deng, Fengyi & Tuo, Muyuan & Chen, Si & Zhang, Zichen, 2024. "Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  13. Dong, Xuebing & Wang, Biao & Fan, Xiucheng & Deng, Nianqi, 2026. "“Manipulated virtual influencers (VIs)†： The impact of VI post customization level on consumers’ willingness to engage in VI marketing campaigns," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  14. Liu, Maggie Wenjing & Huang, Junhui & Zhu, Qichao & Zheng, Xiaolong, 2025. "Consumer responses to weakness revelation of human brands: The role of authenticity," International Journal of Research in Marketing, Elsevier, vol. 42(2), pages 391-410.
  15. Spörl-Wang, Katja & Krause, Franziska & Henkel, Sven, 2025. "Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis," Journal of Business Research, Elsevier, vol. 186(C).
  16. Wang, Bin & Han, Yao & Kandampully, Jay & Lu, Xiaoli, 2025. "How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  17. Li, Zhiwen & Owusu, Prince & Wang, Baojiao & Lu, Fang, 2025. "The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  18. Kiwoong Yoo & Michael Haenlein & Kelly Hewett, 2025. "A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence," Journal of the Academy of Marketing Science, Springer, vol. 53(3), pages 723-759, May.
  19. Zhang, Mingli & Xie, Kesheng & Cai, Shensheng & Wang, Yu, 2025. "How sentiment volatility of influencer product recommendation posts affects customer engagement," Journal of Business Research, Elsevier, vol. 200(C).
  20. Fang, Xing & Shin, Seong Kyoung & Huang, Xingyu, 2025. "Enhancing social media engagement: Speech act strategies across influencer types," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  21. Yang, Zhengliang & Caputo, Vincenzina, 2023. "Introducing automatic video mining to agricultural economics: A case study from a crowdfunding website," 2023 Annual Meeting, July 23-25, Washington D.C. 335600, Agricultural and Applied Economics Association.
  22. Miceli, Gaetano “Nino” & Cardamone, Ernesto & Raimondo, Maria Antonietta, 2025. "Art and science talk different. The effect of language abstractness-concreteness on liking of artistic and scientific products," Journal of Business Research, Elsevier, vol. 199(C).
  23. Kirk, Colleen P. & Givi, Julian, 2025. "The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications," Journal of Business Research, Elsevier, vol. 186(C).
  24. Nadine Schröder & Carsten D. Schultz & Friederike Paetz & Alicja Grzadziel & Melanie Clegg, 2025. "Unraveling the Influence: Exploring the Role of User Generated Content Along the Customer Journey and Understanding Its Relevance for Research and Practice," Schmalenbach Journal of Business Research, Springer, vol. 77(3), pages 457-496, September.
  25. Todd Pezzuti, 2025. "Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 989-1010, July.
  26. Xiao, Quan & Huang, Weiling & Qu, Lu & Li, Xia, 2025. "The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  27. Pai, Peiyu & Tseng, Chung-Hui & Zhong, Jun-Yu & Huang, Wei-Jen, 2025. "Smart shopping meets sharing: Three-way interactions in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
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